I. What are the means of promoting a network suitable for hospitals?
1-1. Keyword advertising:
The 100-degree bid, googleadwords, is currently the most commonly used extension in most hospitals, but they are too obnoxious, with no good experience or skill, and too costly to burn。
1-2, seo (search engine optimization)
Seo is a low-cost and effective tool, but requires more time and effort. With the right seo strategy, it will be better. Because of the small input of seos, it's a very cost-effective means of knowing more about what can be done at www. Seo. Net. Cn
1-3. Database marketing
It's a very important marketing tool, but most hospitals are not very well used
1-4. Logic marketing
For the hospital, the most important means of outreach is the reputation, which determines its strength and level. Hospitals are a body that helps people cope with their suffering and cannot become a mere commercial institution, so they need to be graded。
1-5. Blog marketing
Since doctors in hospitals are specialists and specialists are suitable for advisory marketing, blog marketing is a very good tool, both to spread health knowledge and to increase expert visibility。
1-6. Other strategies
Bbs promotion, link exchange, union ads, etc. Are not detailed here。
For network outreach tools, the approach is not so many as precision, and the most important two or three methods of network outreach can work well, and the results are ideal. So wang's focus is on three types of outreach that are not used in most hospitals, one, blog marketing, database marketing, brand marketing, two, search engine optimization marketing
Ii. How hospitals use the internet for database marketing
2-1. Collection of patient databases
To obtain a database of a large number of patients, valuable knowledge or services should be given to these patients free of charge, and how? What can be done? It takes dozens, if not hundreds, of dollars, on average, to obtain a consultation through competitive advertising, at a very high cost, and it takes a few strategies to get hundreds of patient consultations, with little need for money, with little effort。
A. Leveraging cost-effective community collection
A non-profit community-based communication website that attracts and binds large numbers of patients to communicate on a particular case, costs only several thousand dollars a year. Since it is a non-profit community of communication, a small promotion can attract a very large number of patients。
B. Using patient communication qqq collections
The publication of group numbers in relevant forums, postings, questions, etc. Will soon attract a large number of patients to the qqq group, thereby gaining contact with them。
This is the first time that an expert blog has been set up to collect information,
Expert blogs are held at the top 10 major portals and health portals, where knowledge-related articles, such as patient questions, treatment, etc., are regularly published and collected through blog subscriptions。
Focus: using blog subscriptions to collect a large number of potential customer contacts. Note: most people blog, but do not suggest that their readers subscribe to their own blogs, for example, by using tools such as feedburger, so that their own blogs can automatically send each update to the subscriber's mailbox。
2-2. Tracking these potential patients
Through telephone calls, text messages, e-mails, etc., these patients continue to send them little information that will help them to feel that you have been caring for him, whether he is a patient in your hospital or not, and you have been trying to help him。
Be careful not to advertise, because no one likes advertising, but if you're only interested in the patient, the patient will naturally care about your hospital, so it's the quiet effect of advertising。
2-3. How to conduct marketing
Detailed services are provided and patients with successful data are regularly interviewed in the form of e-mails, text messages, phone calls, etc., so that they feel that you are still watching his health, and they will naturally give you free publicity。
Iii. How does the hospital market the search engine?
3-1, how to do the key word ads
It's too much of a cat in it, and a few simple details here can help you significantly reduce the cost of competitive advertising and make it more effective。
1. Closing the content union ad
If, by default, the bulk of the traffic comes not from search results, but from content alliances, which are of very poor quality and are a waste of potential. Once friends had closed down, 80 per cent of advertising costs had been saved, with the same effect。
2. High match for advertising design
All advertisements should not go directly to the first page, but to the corresponding page。
3. Advertising language designs attract eyeballs
Advertisements are not high on top, but if your ad appears on the first screen and your ad language is attractive, you can get higher hits than the fourth。
4. Test conversion rates for different keywords
Google analytics is a tool that helps you to test the conversion rate of the different keywords in the ads of 100 degrees and google, which helps you to gradually remove those key words with low conversion rates。
3-2, how to optimize the search engine
Keyword strategy
Hot keywords, all 100 degrees ahead of advertising, and google's competition on the left side, cannot be based on hot keywords alone, but must be based on big, long end words. So you can choose 200 long end words for the seo, and it works faster and more clearly。
2. Multi-site strategy
The relatively low cost of the website allows for a single site for each section and for multiple websites to work together on seos, which can achieve better results。
3. Content strategy
Rather than simply building content in the form of a collection of articles, content can be built around target endwords in a way that creates a knowledge base。
4. Layout of keywords
Each web page, according to the seo standard, is organized in the keywords at each of the details of the web page, so that the density is naturally reasonable。
5. Submission and upgrading of search engines
A series of strategies, such as map production and presentation, internal link architecture, and a plan to increase the reverse link, have improved the number of entries and the pr value of the site, and the subsequent effect is simply a matter of time。
Seo has to do it in detail, in strategy, and it's very desirable to do both。
Due to space constraints, it is not possible to write more details and a more detailed web marketing training course for the hospital industry is available by e-mail at 1@tongwang. Net。
Marketing on the internet, without experience and skills, costs millions of dollars as if they were floating, because money does not necessarily burn well. Good results can also be achieved if good experience and skills are available, with little cost。
And finally, i'll take out three of the many details mentioned in the previous article, and if you do, you can save at least half of your advertising input or double your sales。
Is your bid advertising union closed?
Did you follow up on potential clients?
You can do that right now?
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