Li nan
After “two cents, three, one, two, three leafs, one thin...” the canton of gansuland continues to be hotter, the beef noodle shop has its customers, and the face of the beef noodle “circular” has been soared by the sound of the noodle chef。
At present, the lanzhou beef pasta industry is being expanded from a “one bowl” to an industrial chain that combines research and development, technical training, production processing, logistics distribution and chaining. The overall scale and branding effect are growing and the industrial chain continues to expand. All kinds of beef paste prepackaged foods are popular with consumers, entering thousands of households at the table, and the influence of the lanzhou beef pasta brand is increasing. At the same time, the province of gansu has put in place policy measures to increase support for the development of domestic and foreign markets for beef pasta in lanzhou。
To pass on 100 years of fragrance
In 1915, returning to the town of lanzhou with a load of herbs, she sold the hot pots of the time. After 100 years of transmission and development, the beef paste has become the country's old name, characterized by “one clean, white, three red, four green, five yellow”, and has become the traditional food of popular love and market approval. At present, gansu province has more than 4,000 beef noodle shops in lanzhou, with more than 40,000 practitioners。
The first sun has not broken, and the unique smell of beef paste has begun to spread. In the beef noodle shop, the pasta was swung, swung, fell and pulled, and on a number of occasions the noodles were turned into pieces. Then they were thrown into the boiling water, and several folds of the noodles were thrown into the bowl, except for a spoon with a long handle, and the beef soup fell out of the pot and fell into the bowl, while garlic and spicy meat were placed in the soup, and the smell of the beef paste came out of it。
A river, a bridge, a bowl of noodles, a book is a way for tourists to come to lanzhou to play cards, and the guests of the great lakes sea only say "too good" to tell the taste of the bowl。
According to liu zhiqiang, a member and deputy director of the lanzhou business bureau, zhiqiang, the zhuang beef paste is a hand-made food production technique for the list of non-material cultural heritage projects selected at the national level. There are currently nearly 1,600 houses (shops) in the city of lanzhou, consisting mainly of 242 serial brands such as zhilong, ging ding, umul and tsai。
“the white-built faces, the soup along the grinding ditches, the spicy spics of the ma'am army, the flesh of gomul, the vegetables of the gold, and the head pot of the chen...” mr. Lee, aged 72, is from the landland state, and he is like a couple of janes at a beef noodle shop in lanzhou。
Good soup, spicy spicy meat, and each brand of beef has attracted its own “cow powder” with an exclusive taste. Among them, a 100-year-old shop with a veal paste awarded with the “old china” sign was hanged in tokyo, japan, in 2017. This is not an example of an international market in which several brands of beef paste in lanzhou are now exploring and developing. At present, the lanzhou beef noodle shop covers all parts of the country and covers more than 50 countries and territories around the world, with a total of over 50,000。
Vertical deepening of industrial chains
In recent years, the lanzhou beef flour industry association, enterprise, has strengthened brand protection, tapped brand values and promoted the upgrading of the old lanzhou beef flour deck。
Since its establishment, the lanzhou beef ranch industry association has been active in promoting the development of the lanzhou beef pasta industry and its industrialization and standardization upgrading. As a member of the association, lihaigari (langzhou) food and oil industries ltd. Is dedicated to the production of wheat flour, vinegar and oil for the exclusive use of beef pasta in lanzhou. “for the time being, our company's sales of fragrance pasta with wheat flour series account for 45 per cent of the local beef noodle shop in lanzhou.” wang hai, managing director of lew sea trading ltd., lanzhou。
The lanzhou business bureau, in partnership with the lanzhou tree and food industry park, encourages and supports enterprises to expand upstream into the industrial chain and to establish a modern supply chain system. The preferential policies have attracted the presence of key businesses with the capacity to operate and industrial planning. As the first enterprise to enter the beef paste industrial park in lanzhou, it has explored and established a three-dimensional marketing model that combines private, social and e-commerce resources for the sale of gansu. “in line with the rising trend in new consumption, the retail sector has covered more than 200 local municipalities in the long triangle, the pearl triangle, and kyon jinyi regions, with 15,000 retail terminals nationwide and 10,000 chains of convenience, with revenues expected to exceed $50 million this year.”。
Beef pasta travels the world, and there is also the term “lanzhou ramen”, which highlights the ramen technique of the blue pasta。
“many other places have called us the lanzhou ramenist a magician, artist, and how internationalized beef paste keeps its local taste depends on a standardized supply chain system.” the director-general of the gansu jin-dara cultural industries group, leung sun-hyun, a company that has registered trademarks in more than 50 countries, including new zealand, the united states and australia, based on a supply chain of beef pasta in the state of lanzhou, has established the lang-chui-chui-chui-chui-chui-chui-chui-chui-chui-chi, under the umbrella of the lang-chui-chi-chi-li-li-li-li-li-li-li-li-li-li-lan-li-li-lan-chi-li-li-li-li-lan-li-li-li-li-li-li-li-li-li-li-li-li-li-li-li-li-li-li-li-l-li-li-li-li- to date, the enterprise has targeted more than 40,000 individuals at home and abroad who have trained in ramen cooking skills in lanzhou. In addition, the enterprise has introduced creative products such as fan, mouse mat, key buttons, puzzles, handbags, etc., on the subject of lanzhou beef paste, bringing to the world the culture of beef paste diet in gansu territory。
Integration development is a legacy
"fine is the smallest face of the beef face, formed in the hands of the master, as the nine-day waterfalls fall down, and as the long silk trail rolls..." in the guest compartment of the golden beef noodle shop, a small noodle fell between marvin bints and was drawn into thin, wide, thin, fine, fine, fine and so on, and the tourists were cheering。
As the fourth generation heir to ma's son, founder of beef paste in lanzhou, marwinbin has left the country several times, for example at the lanzhou beef hand-in-italian inter-city cultural conference, where he competed with italian cooks to demonstrate the nanzhou beef pasta skills. The video of its beef noodles was also aired on new york times square in the united states for seven days, allowing for greater dissemination of ramen art abroad。
Now marvin bin comes to the back of the chef every day to guide the ramener in the face rubbing, the bottom, the noodles, the soup and the quality of the handle. “as long as the students learn from the ground, i will teach them with all due diligence, and i hope that the students will continue to pass on and develop the bowl.” to date, marvin bin has brought more than 2,000 apprentices who have inherited beef paste production skills around the world。
In recent years, the veal paste of lanzhou has also emerged as a “new flower”. New products such as veal paste, large bowls of beef paste, dried beef paste, etc. Have been admired by predators in the bellies. Here, strong, fresh beef is either packed in a food vacuum or transported to all parts of the country. The lanzhou beef pasta culture, such as “wano” “skintan”, sells prepackaged beef pasta foods across the country and abroad on a variety of online and offline distribution channels, through the pointy teeth catering service。
The vice-president of the chinese cooking association and president of the lanzhou beef-ray industry association stated that the lanzhou beef-ray industry association would continue to tell the story of the kanzhou beef pasta story, and would work on the “four integration” of the lanzhou beef industry and branding development, the integration of online expansion and the sub-line real economy, the integration of historical heritage with innovation, the integration of specialty food with cultural tourism。
Today, beef paste is moving out of lanzhou and towards the world at a slower and more robust pace。
