A qualified operation has not only a sense of responsibility on the part of the owner, aesthetics of the art, market insight for the promotion, but also an open mind. It can be said that running is the soul of a store. It's definitely a big deal for you to say you're running. Whether you open your own shop or work for someone else, it's one thing you have to go through to exercise your ability to run. Let me introduce you today as a qualified operator。
I. Ability to locate markets
Positioning markets is from a product perspective. An operation needs to have its own vision of the selection, not to be cloudy, much less blind to data. It's someone who's going to argue with me, they're going to say they're in a treasure shop, not counting. I do not deny the importance of data. I just say that sometimes you don't superstition data, because data are not always real. For example, in terms of market data, the market for cell phone shells is much larger than the keyboard film, but if you stick your head into the cell phone shell business, you'll find it's not as simple as you think. The biggest difference between poaching and underground business is that customers are spread across china, so the smaller industries have huge market demands. The key is how we locate and package our products。
Ii. Capacity to view data
The viewing data includes a wide range of main map data, detailed data, product data, client data, market data, promotional data, seo data, etc. As an operation, it is important to clarify not only the exact meaning of these data but also the meaning of their application. Because the store is a whole, any part of the data is problematic and will reflect some problems. What the operation needs to do is to aggregate observation data and draw conclusions based on the data to support the next optimized solution. For example, if we do not analyse the reasons for the rise and fall in shop flows, we will not be able to avoid making similar mistakes in the future, let alone improve our operational capacity。
Iii. Capacity of diagnostic shops
The range of diagnostic shops is also broader, including visitor movements, product sales, marketing strategies, outreach effects, activity performance, etc. Not only do we need to be able to analyse data, but we need to think clearly. We need to learn from some clues about the shop. For example, if one of the store's dynamic scores is down for no reason, would you simply think that it's just a problem? You know, the buyer's rating is blind, and if he's upset, he doesn't give you a low rating. So all we have to do is make the buyer feel good about buying our stuff, and that's what you should think about。
Iv. The capability of layout products
Is the product a regular new or a one-off layout? Is the product a shop-wide extension or a focus? Whether the product is a war or a partnership? The lower the price of the product, the higher the route? These are issues that require serious thought in the operation. There was a need for good supply chains to be updated periodically, and one-time layout products were the practice of small sellers, and of course follow-up and focus on construction were the real test. Once there's a tendency to blow up, it's time to focus all the resources of the store on promoting it. Of course, not every baby is fit to follow the blast route, which is at risk, and once the explosion has taken shape, consideration should be given to whether it can be associated with other products, so that the shop can continue to grow. As for pricing, it starts with crowd positioning. Always remember that some people think cheap, others think cheap, and they're very picky。
V. Ability for global control
Operating is not just an implementer, but, in many cases, a coordinator, requiring more capacity. For example, a work of art does not have the idea of doing business, and what it needs to do is to express the idea or the plan accurately to the work of art, rather than simply allowing the work to make plans or details, which in turn can be criticized with all sorts of pickles or grievances; and, for example, because of a change in marketing strategy, a work of art has changed its mains, and the client service has not changed its response strategy in a timely manner, which can easily cause team conflicts. At this point in time, the operation is a global rudder that needs to coordinate the functions of the various departments and try to achieve zero error。
Vi. Marketing outreach capacity
Marketing promotion is more than a capacity for extension, and while qualified operations need not be conversant with specific operating methods, they need to be informed about the rationale and rationale and to place the centre in the overall operating direction of the shop. Operating, for example, may not be a straight-through vehicle, but it is important to understand the rationale for the straight-through vehicle and the mode of replication. This is the only way to guide more efficient collaboration between the arts and extension sectors。
Vii. Capability of crowd location
It's very important that the crowds are located in the electricity industry today, and if you don't have a good crowd or no idea of it before you do it, it's just a good product, a good promotion, a good flow, the consequences are the more things you do, the faster you die. Let's see, it's also a dress, why do you sell dozens of them or thousands of them? It's the same subject. You'll always understand that you're dealing with all the vendors in china. The population is larger, and the corresponding population is more hierarchical. And in today's personalizing era, if the shop or product population is not located precisely, that means that the flow of treasures will not be accurate in the future, and the conversion rate will be very poor, and it will be too late to cry。
Viii. The capacity to sold points of excavation
It is also based on the identification of the population, which can only be accurately mined and reasonably expressed to the consumer. For example, i wanted to be a ladies' bath and find a very important key to my baby called "the bath, lasting fragrance, white," so what do you say i do next? I will certainly use the two core sales points of lush and white in my drawings and details, and can be seen in the form of a comparison. Of course, the operation does not have to be designed, but the work of excavating the selling points and directing the works of art must be done。
Capacity for marketing strategies
Marketing strategies are the driving force behind shop growth. New concessions, festivities, silos, campaign promotions, fully packaged mail, package marketing, etc. Are all skills that operators are skilled in. The designers and controllers of all these strategies are certainly operational and require a summary of real-time impact assessments of marketing plans in preparation for subsequent marketing strategy planning。
Capacity for data aggregation
Data must be available at the initial stage of operation, as a direct indicator of the shop, and the ability to aggregate and analyse data must be learned in order to see the problem and to see the light. In addition to looking directly at the statements of business staff officers and other tools, it is necessary to produce the forms themselves and to compile them regularly. For example, a parking resource matrix, a store-wide business data matrix, a shop sales results report, etc. These need to develop their own styles and skills step by step in the process of opening a store。
Of course, the ability to operate is not just one of the 10 types i have listed, but is bound to pose even greater challenges to the operation as the treasures change. And what we need to do is to learn, to sharpen, and that's how we can truly be a big ox in the business and achieve the values of life!
