George amani, a famous italian fashion designer, died on september 4, and was 91 years old. According to reuters, the amani company issued a statement on the same day stating that “the amani group, with endless sorrow, has announced the death of its founder, founder and tireless promoter, george amani”. According to the information received, the funeral will take place in private in accordance with the wishes of the amani. According to the associated press, amani was “the person who helped italy to stand on the front line of global fashion”, whose design style changed the perception of suits and luxury clothing in the late twentieth century. The death of george amani has also been called “the end of an era” by various media such as the wall street journal。
Amani was born in 1934 in piachenko, northern italy, where he first studied medicine and then entered the fashion industry. In 1975, he joined hands with sergio galeoti, a close friend and architect, to create the “armani” brand. Reuters commented that armani is known for “non-structured” suits, transforming the rigid shape of the traditional suit into soft, natural lines that make the dress both comfortable and fashionable. According to the associated press, in 1980 amani designed the film "american dancer" to be richard kiel, making "amani" a hollywood star's favorite brand. Since then, the “armani” brand has expanded rapidly to cover areas such as advanced customization, garments, cowboys, homes, hotels and perfumed cosmetics. According to reuters, the amani group currently has an annual turnover of approximately €2. 3 billion and maintains its position as one of the global luxury brands。
Amani has always loved chinese culture. In the spring and summer of 2009, amani was highly customized on the theme “shanghai in the 30s”, and designers drew inspiration from urban buildings and household goods in shanghai in the 1930s. Amani's advanced design for the spring and summer of 2015 was based on bamboo as a core element, drawing on the han-tang design and using the souscupination and squeezing techniques。
It was reported that amani had been unmarried for life and had no children. His death triggered a discussion about the company’s future. Associated press reports that amani refuses to put companies on the market or sell them to other fashion groups, emphasizing that maintaining business independence is an important part of brand value. This insistence has made amani a super-brand that is still in the hands of the founders of the fashion industry today。
