Recently invited to help an enterprise website conduct a seo optimization analysis to address the various irregularities of the site, which has resulted in an increase in the overall page ranking and weighting of the site. The snail elves here share this case and wish to discuss with you the merits of the seo optimization programme。
I. Current status of the website
The enterprise website has a six-year domain name, its own cms program for the enterprise, and google weights are normal, while the relative low weights indicate that the site is less competitive in a 100-degree search and that the overall coverage of the site is acceptable, but the flow from the search engine is low。
Ii. The problems of the website
1. Website security
Question: using the security scanning tool of each website, multiple security gaps were identified. In addition, the existence of a large number of black chains issued by spamer on pages of the website could lead to penalties for the 100-degree search engine and to the downgrading of the site。
Solving: it is usually easier to get a better 100-degree ranking if the website is safer, and if it has a significant security gap, it may be reduced or even removed. In the present case, the site has no security test at 100 degrees, and needs to be repaired in its entirety, otherwise it will be difficult to increase its weight and risk being hacked. For the black chain on the internal page, it should be deleted immediately。
2. Death link
Question: viewed from the 100-degree platform, the site contains a large number of dead chains, which were the result of the deletion of the old version of the site, which was updated to a new version。
Solving: dead links determine how a search engine crawls over a website, it is not a good thing that a website has a dead link. First, if there are a large number of dead links, the overall image of the site will be significantly compromised. Second, search engine spiders crawl through links. If too many links are not reached, not only will the number of pages recorded be reduced, but the weight of the site in the search engine will be significantly reduced。
For non-existent pages, 404 messages should be returned, 302 messages are currently abnormal, 302 re-directional jumps are very easily punished by search engines and the hood cheats. Should be modified immediately to return the correct 404 message on page 404 and prompt a page address, not to jump 302 immediately, but to wait for seconds to pass javasCript jumps。
Some expired content search engines return 500 errors and should use 301 re-direction pages。
Create a separate HTML page of 404 that shows the javas after some timeCript is redirected to the first page of the website, specific HTML page code, with reference suggested to 404 pages of the new wave。
Iii. Optimization of the website structure
Problem: the layout of the website is too traditional, there is a lack of breadcrumb navigation on the head page and a lack of navigation on the bottom. No robots. Txt andsitemap. Xml files。
Solutions: a secondary navigation or site map of the website should be added to the bottom of the site, so as to be user-friendly and to facilitate the search engine。
The website catalogue is organized using the first page - the column page - the content page. The top of the site is enhanced with a breadcrumb navigation, the bottom with a main column navigation and the navigation address is increased to all pages。
Add robots. Txt andsitemap. Xml files. All major search engines, from sitemap. Xml to 100 degrees, 360, and dogs, are also submitted。
Iv. Site page optimization
1. Description of website and density of keywords
Question: the title of the website is only company names and does not accurately convey the subject matter of the site, and there are too many keywords in the keywords label, while the keywords are not shown on the first page of the site, suggesting that it is difficult for the search engine to judge the keyword of the site。
Recommendation: the website is described as a search engine and a more intuitive view of the website itself, as well as information on its services and products. Keywords and keyword density determine the ranking of web keywords in the search, and those who produce or promote websites estimate that no one knows seo, i. E. The optimization of the search engine, is a way of using search engine search rules to increase the ranking of target sites in major search engines。
In title, it would be preferable to delete the word “front page” or to put it behind it, highlighting the core key words of the enterprise, adding “official network” and adding the core slogan of the enterprise to the bottom of title。
Re-select keyword, which should have a certain frequency on the front page and a density greater than 2, such as key words such as business name。
2 pictures of websites and flash optimization
Problem: the site has a large number of photo and slide expressions, and it looks good but not practical。
Resolve: all pictures need to be accompanied by an att to show that the search engine will know what the site is talking about. Minimize flash and add text information。
3, h label optimization
Question: the title of the web article does not add h labels, but is displayed by font size。
Resolution: the title of all articles is placed on the h1 label, while the subheading is placed on the h2 label. The styles of the h1 and h2 labels are controlled by the global css。
V. Content optimization
Question: the low number of updates to the website does not facilitate its inclusion in the various search engines。
Solutions: the content of the website is a very important part of the content, which is regularly updated and created as an important element of the search engine, and is maintained through three main areas:
1. Develop a content update plan based on target keywords。
2. Analyzing long end words and conducting a long end deployment. The number of long ending keywords can be increased by excavating long end words from the snail elf seeo tool。
3. The site will be enriched by thematic sections within the site, depending on the context。
Impact tracking and assessment analysis: analysis of daily traffic from search engines based on logs and statistical systems, analysis of the way in which clients come and so forth, statistical analysis provides a better understanding of visitors ' dynamics and can be adapted to the situation。
The main measures include increasing the frequency of content updates at the main site, which will be published through external platforms such as sina weibo and sino-wibo blogs, with reverse links。
Exterior chain optimization
Question: there are few inverse links and most of the text in reverse links is an enterprise name, which is not conducive to optimizing business keywords。
Address: enhance the visibility of the website by strengthening the external chain and submitting websites to the major classifications. At the same time, the main site information is submitted on other third-party websites, links to the same type of site for exchange of friendship, and appropriate external links to the site are purchased to increase the number of reverse links across the site。
On social networks, more high-quality articles are being submitted, with links to the website at the end of the text, suggesting that priority be given to the use of sina weibo, and that new wave blogs be tied to sina weibo, followed by long-distance tweets that are automatically synchronized with sina weibo blogs, so that articles on the sina weibo blog also add an extra network of officials。
For downloads of official software products on the website, it is recommended that software products be submitted to download stations, mobile phone application referral sites, etc. It is important to raise the visibility of the products at various prominent download stations. In addition, the successful submission of websites such as software download stations, mobile phone applications, etc., usually results in a reverse link address that increases the domain name weight of the network。
Vii. Seo tools
Question: the company is unaware of the station chief seo tool and has never used it。
Solving: the station chief seo tool is a skill that must be well understood and used by each seoer or enterprise. The functions and benefits of the stationmaster tool, the love station seo toolkit, and the snail elf seo tool were described in detail. Some of the functions used and optimized are largely captured through knowledge and mapping over time。
Impact assessment: 100 degree keyword optimization is not a person can complete, and station chief seo tool is the best aid for website keyword optimization. The official download of the snail elf tool at http://www. 123456. La is well remembered。
Viii. Media software
Problem: in the 100-degree index, the 100-degree index of the official core keyword has been below the 100-degree index of the competitors。
Solving: the media interest in the 100 degree index can be increased through the issuance of software. The term “software” refers to a textual model of rapid marketing of products through a strong and targeted psychological attack, through a particular conceptual claim, and the entry of consumers into the business's established “think circle” in a factually reasoned manner. The role of software promotion is to raise brand ownership, thereby leading to an increase in flows, and to a better understanding of the company by more people interested in the content of the company's website, thereby becoming a real client of the company and creating more orders for the company. Through the major portals, important news stories can be published that can effectively raise the profile of the brand, which is the outreach that can be achieved through the creation of news models. (let quality news stories appear on brand sites on a regular basis)
Impact assessment: the impact assessment of software is measured by media interest in the designated keyword of the 100 degree index。
Ix. 100-degree bid ranking
Question: for some core keywords, searching at 100 degrees, the first few are usually promoting competitive advertising at 100 degrees, and the official network is naturally ranked first and second。
Resolve: for trademarked keywords, 100 degrees of brand protection can be applied in contact, so that competitors are unable to place the keyword and natural rankings will go up. For keywords that do not allow for brand protection, it is important to put in a 100-degree bid to increase the relevance of keywords and target sites in anticipation of more hits using lower amounts。
In the light of the above, it is recommended that the following steps be taken to optimize the site:
First step: internal optimization of the website, elimination of dead links and enhancement of internal links to the site (intralinks are also counter-connected, counter-connected or entry-to-site links, and decisive for the ranking of the site)。
Step 2: the revised web links and maps are resubmitted to the search engine and to the catalogues。
Step 3: building content, increasing the frequency of content updates at the main site, publishing high-quality original articles to the outside world, and publishing updates through external platforms such as sina weibo and sinowave blogs, with reverse links。
The fourth step: domestic optimization needs to strengthen the construction of 100-degree products, by submitting information on the main site on 100-degree sites such as the 100-degree knowledge, the 100-degree library and the 100-degree experience, or by adding 100-degree weight to the website, products and services through the purchase of high-weight and 100-degree external chains。
Step five: a combination of competitive rankings and seo optimization, with a view to making the website more acceptable to search engines, a combination of smos and seos, a multipronged approach, with a heavy quality and quantity, and an overall increase in the weight of the site。
As the website is developed for the enterprise's own developers, a web-page development code needs to be designated for the web-page developers, followed by a seo-specific web-page design code for the enterprise。
Business web design specifications
Pages: add appropriate titles to each page, which, in the case of the first page of the website, suggest the name of the site or the name of the company or institution represented by the site; the remaining content pages, which are suggested as extracting and summarizing the content of the text. The title is in reverse and is formatted as " page title bar object webname " . The title should contain the most important target keyword on the page. Each page should have different titles。
2. Labels: make full use of the page on the website or the page on the channelCription tab, which provides an overview of the contents of this page in the form of... Content pages without desCripption and keyword tags。
3. Navigation: ensure that website navigation is linked in HTML form. The website should have a clear navigational and hierarchical structure, and important web pages on the site should be located at a more shallow location, ensuring that each page is accessible by at least one text link. Each page is linked to the first page, which is structured as: the first page - the internal page - the first page, and the related web page content is linked, such as the "related articles" function below the article. There should be extensive interconnection between all pages, and if this is not possible, a site map could be considered. If there are more than 100 links on site maps, site maps need to be split into multiple pages。
4. Links: using text instead of flash, javasCript, etc. To show important content or links. When you link to the content, use text that precisely describes it. For example, when you provide visitors with more links to photoshop information, you use a description such as “more information about photoshop”, not just “more information”。
Pictures: use text rather than pictures as much as possible to display important names, contents or links. If you must use pictures for textual content, add some descriptive text to the "alt " attribute. Important images on the website, such as logo, photos, navigational pictures, etc., need to be described with “alt”。
6. Reversion: in the event of a reversion of the website or a change in key page links within the website, the page 301 before the reversion should be permanently redirected to the recast page. The website changes domain names and all pages of the old domain name 301 should be permanently redirected to the corresponding page on the new domain name。
7. Framework: no usefRame and ifRame framework structure。
