The optimization of a business site, which has experienced fluctuations in the ranking of the site, and especially for the new station, a little invisibility of an act would lead to the absence of a ranking of the sites you optimize. If you've heard zac's training course, you'll be impressed by zac's phrase, "stand-on-site optimization, don't do it full." why would even a big cow be so impressed? The reason is that, as an outsider in the search engine algorithm, we cannot know how this degree of so-called “over-optimization” should be judged。
This article is just a discussion about the fact that the site is completely out of order, about what you should be paying attention to. If you've got a brick, please take it
I. Synthesis
The optimization of the website requires accumulation of keyword density, which seems to be the first idea of a general seoer. However, as the 100-degree search engine continues to improve, the density of web keywords is no longer relied upon to analyse web themes. Conversely, an over-density, thickening and linking of keywords can lead to over-optimization in a given region。
Ii. Friendship links
The exchange of good links can help the website to raise the ranking of keywords, thus increasing the weight of the site at 100 degrees. However, the exchange of bad friendship links will also allow the search engine to downgrade all the key words in a very short period of time。
The former author had done a site on the “gynaecology ozone therapist” for two years, during which he had been doing well, but two months earlier there had suddenly been problems and all the keywords had been ranked out of 100. It was urgent to look at site optimization, external chain construction, and a rough look at friendship links. With regard to analysing friendship links, it looked at each other's weights, snapshots, numbers of links, but did not look closely at the ranking of each site. After a week of falling rankings, there was no change, and because of the rush of clients to re-analyze, every friendship link on the site was scrutinized, and it was discovered that there was a huge decline in rankings and a shift in weight from 1 to 0, which was the problem, and the day after that link was removed, all the key words of my website were returned without suspicion。
Iii. 301 redirection
Some websites may ignore the 301 re-targeting problem, resulting in re-entry of pages, fragmentation of website weights and poor keyword ranking. If you exclude a lot of problems, the ranking has not improved, you can look at the 100-degreesite without an www domain name and see if there are two entries on the first page of the site。
Iv. 404 page / death chain submission
The website has been revamped, 404 pages/dead chain submissions have become very important. So if you have a serious decline in the ranking of keywords on your website, and for no reason, you can watch or ask your colleagues if there is a reversion of the site, or if there is a 404 page, submit the death chain to 100 degrees, and the ranking of keywords on the site will be restored soon。
Application of labels
The most important of the h labels is the h1 label, which, in the view of the 100-degree search engine, is the title of the current page, which is sufficient to see its importance。
One of the sites that the author had previously optimized was the keyword “microphotograph”, which had been optimized for more than a year, with rankings ranging from non-existent to six months, and remained stable, but since the previous few months, with the exception of the h1 labeled “mitrophotometer”, which did not fall in rankings, the other keywords showed a decline in rankings, with the highest decline of 50-60 places. In the analysis of the site, the h1 label was not taken into account, since it was used in the 100-degree search engine, and for six months nothing had happened. After half a month, the key word ranking was still not improving, and the h1 label was removed, and the results were very rapid, for about two to three days, and the “microphototherapy” was not down, but the others were back in the same ranking。
