“does the sale say the car is worth 150,000 and now offers $138,000?” “how does the price of a naked car cost more than 130,000?” for the first time, many people went to shop 4s to buy cars, and when they heard that the “directing price” “naked car price” was “fall-on-land” high, when the sales were said to be low and eventually paid much more than expected, the problem was that the true meaning of these prices was not clear. Today, in plain language + case by case, these cars must be acquired with knowledge, to help you avoid the trap and spend every penny。
I. A first understanding of “pricing source”: distributors' offers and guidance prices, not just numbers
Many people think that the price of the guide is “the price of the car, which is more like the price given by the manufacturer, and the dealer's offer is the target you can really talk about. The difference between the two is clear:
(i) guidance price: flat-tag template set by the manufacturer, with little change
For example, 2024 toyota carolina 1. 2ts-cvt comforts, the "official guide price" for the network of factory officials is $129. 8 million. – the price is the national uniform base price officially published by toyota china and will not be adjusted in the short term (e. G., without an official transfer, promotion policy). In the case of the factory's “official downfall” (e. G., some of the brands were introduced at the end of 2024 on a time-limited basis), the reduction would range from $5,000 to $124. 8 million。

Toyota cvt
In short, the point is to give you a reference: when you go to 4s, you know the guide price, and you know if the sales price is in good faith. If the offer is higher than the price of the guide, it is either a hot car price increase (e. G., if a newly listed commingled suv has been raised by some distributors for less than us$ 15 to 20,000 due to insufficient capacity, and the current market increase is minimal) or if the offer is lower than the guide price, it is a real preference。
(ii) dealer's quotations: flexible and variable target points, with many doors hidden province
For example, in the case of the carolina 1. 2t comfortable version, the prices offered by dealers from different regions and at different times correspond to the actual situation:
1. Normal preferential type: in beijing, shanghai and other cities, where 4s stores are intensive and highly competitive, the actual price of naked cars is 12 to 18,000 yuan, such as sales, which may be reported directly for 11. 4 million naked cars (a value lower than the guide price of 15,000), and gifts such as membranes, foot mats and so forth, which is a solid benefit, as dealers have to write off to take back the factory。

In beijing, toyota 4s
Low-cost binding: “11. 28 million” (12. 98 million-17,000) offers from three or four-line urban distributors, which appear to be more favourable than the first-line city at $2,000, but which are tied to a business risk of $5,000 + $1,000, are actually calculated as: 2,000 for naked cars, but 1,500 to 2000 (about $3000 to 3,500 for self-employed commercial insurance), 500 to 1700 for tops, which is unconcessional and is in line with the common pattern of “low-priced flow + profit” for distributors。
3. Special case type: if this carola stock has been in a backlog for three months, the dealer has been clearing the stock and the concession has been extended to $198 million (12. 98 million-19 million = 110,000) and three basic maintenance deliveries; but if new money is on the market, such as a brand blending of suvs, the distributor may be reporting a “guide price of $189. 8 million, now plus 10,000 pick-up packs”, that is, “a raiser” (which is now less and less, but sometimes hot new energy vehicles)。
In summary, the instruction price is dead, the dealer's offer is alive, not to look at the low offer, but to ask whether it should bind other consumption。
Ii. Recalculating the final cost: the price of a naked car and the price of a landing, the difference between which is the ability to drive. Money
A lot of people talk to sales and just stare at the price of a “naked car” cut, and finally find out how they spent another $20,000. Because the price of a naked car is only the basic cost of buying the vehicle alone, it costs a lot of money to get it on the road legally, which in combination is the “landfall price”. We use the example of carola to figure it out one by one (all calculations are based on current policies in 2025):

Marketing campaigns
(i) price of naked vehicles: only the money of the vehicle itself is at the heart of the negotiations
Assuming that there is a “naked car price” of 114. 8 million, the price includes only the cost of vehicle production, the profits of the factory, the profits of the distributor (after deduction of the discount) and does not include any taxes or taxes or insurance. This money is given to the distributor and you can only get a “naked car” (not even a temporary license plate) with its own vehicle, neither on the road nor on the board because of the lack of taxes, insurance, etc。
Here's a set: some sales are attracted to you at “super low nudity prices”, for example, “this car is worth $109. 8 million naked, 5,000 less than anyone else”, but you have to ask, “what about the purchase tax, insurance, and billing fees for this nudity price? Can you buy your own insurance and put it on your own?” if the sale says “must buy insurance in the store, charge 2000”, then you have to take a check and not be deceived by the low price of naked cars。
(ii) landfall prices: the total cost of getting on the road, which is nothing less
Landing price = nudity price + mandatory cost + optional cost at the cost of 11. 4 million nudity car in carolina
1. Fees of choice (without which the car cannot drive):
(a) vehicle purchase tax: the state provides for a formula of “naked car price (1+13%) x 10%” (13% vat), so 11. 4 million ÷1. 13 x 10% ≈10. 16 million (which is now saved if new energy vehicles, such as biadi dolphins, are exempted)

(b) risk-taking: state-ordered 950 dollars per year for 6 vehicles of less than 6 types (no risk-taking, no license plate for the garage)

I'll take the insurance policy
The fee is 300-500 if the dealer puts you on the plate, and you can do it in half a day。
2. Optional costs (selected on the basis of demand, not necessary):
(a) commercial insurance: it is proposed to buy “car loss or loss plus 2 million third-party liability insurance” and newers could add “no third-party liability insurance”, such as carola, which would be about 4000 yuan/year (more than 6,000 if the distributor forced you to buy “total insurance”, which is not necessary in many cases)
Decoration/maintenance: for example, membrane, foot mats, car logs, the distributor may say “with 2000 dollars to get the whole set”, but it can be done with 1,000 dollars on the internet; as well as a three-year set of meals without having to be bought on a car and then decided on once。
In this way, the landing price of carola = 114. 8 million (naked) + 10. 16 million (acquisition tax) + 0. 095 million (high risk insurance) + 0. 03 million (surfare) + 13. 02 million (commercial insurance). It cost 15. 41 million more than the price of a naked car, which is the real cost of getting on the road。
In the case of new energy vehicles, such as the 2024 free editions of biadi dolphins, the guide price is 1168 million (no discount for the direct-camp model, no discount for the distributor, 1168 for the naked vehicle), the landing price = 1168 million (naked car) + 0. 095 million (high-risk insurance) + 0. 03 million (upfront fee) + 0. 4 million (commercial insurance) + 12. 205 million, which is less than the equivalent fuel truck, and is one of the advantages of new energy vehicles。

Biadi, dolphin
Iii. Buying a car to cut a hole: remember these three practical techniques
First, ask “the price of the naked car” and then “the price of the landing”: don't come up and ask “how much is the price of the landing”, and then talk about the price of the naked car alone (e. G., “how much can the minimum price of the naked car be? When the price of a naked car is negotiated, it is asked whether the cost (acquisition tax, insurance, billboard fees) can be paid on its own to avoid the dealer raising the price in the “gift charge”; for example, 150,000 guide models, up to 135,000 for bare cars, $3,500 for self-insurance, $300 for top plates, $135,000 + 11. 16 million (acquisition tax) + 950 + 300 = 1488. 5 million for off-the-ground prices, which can be cut in contrast。
A comparison of the “guide price” with the “guide price” would be a preference: for example, for a car the price is 150,000, for a dealer the price is 140,000, and for a dealer the price is 10,000, which is in the normal range; if the price is 120,000, it is 30,000 less than the price of the guide, it is important to ask whether there are “no conditions for binding”, such as whether the car is in stock (more than one year) and whether there are any compulsory furnishings。

3. New energy vehicles are not being used for “direct prices”:
Like tesla, ullai, biadi (part of the car type) is “official camp”, naked car prices = guide prices, no discounts, but some distributors say, “the plus $5,000 gives priority to the car”, and the official policy is not at all in place, so do not waste money。

Biyadi song ldm-i
In conclusion, i would like to ask you: have you ever had any experience buying a car that was "denied by the concept of price"? For example, thinking that the price of a naked car is the final price, and it cost a lot of money




