The top three ways to optimize the black hat is to optimize the web site. The white hat is to optimize the site. The grey hat is to optimize it using partial cheating, while the black hat is to optimize it by all. It is important to note that we do not use black hats for quick rankings, which may lead to irreversible punishments for websites, and that white hat optimization is the way to win a lasting and stable ranking. Today we present to you the characteristics of white hat optimization and the benefits of white hat optimization。
I. Methodology of seo responsible
1. Initial phase of optimization:
1) we must have a server that belongs to our website before we can optimize it, which must be fast stable and suggest that no other site will appear under one ip, which would be beneficial for us to optimize。
2) we need to record the website before it can be optimized. Sensor
3) before the site is optimized, we can create a catalogue of spiders in the search engine under the root directory of the site so that we can look at the daily spider grab。
4) in addition to 100 degrees, we can add our web sites to other search engines, which will also contribute to the optimization of future search engines。
5) safety check of websites and their health。
2. Internal optimization of the website:
1) the structure of the website should be designed to conform as much as possible to the requirements of the search engine, setting up a breadcrumb navigation and making spiders more visible when they are captured。
2) set up robots files, and we need to block what cannot be captured by spiders。
3) redirecting 301 makes our weight more focused。
4) set up automatic jumper for 404 pages to enhance user experience。
5) set up the favicon icon of the website to increase users ' trust in us。
6) the tdk keyword layout of each page should be reasonable。
7) the code optimizes the js or flash code of our website to show it at the bottom of the site, and uses an emphasis label。
8) set the site map so that the spider does not miss a page while capturing it。
9) reducing the url level of each page to three levels is conducive to the optimization of our website。
10) the images on the website are described by their code attribute alt properties。
11) the content page should set appropriate anchor text links。
12) the daily updates of articles should be as original as possible, or more than 80% if they are not。
13) the page jumps to set up the target = “ blank” to avoid the customer turning off our network when closing the page。
3. External optimization of the website:
1) go to the main search engines and submit it to our website。
2) to vote for friendship links。
3) the use of anchored text in the outlink of media platforms, the number of which is not easily controlled。
4) some platforms can be accessed for external chains by way of comment。
5) 100 degree plugins can be added to the station。
6) foreign chains can also be bought if the economy permits。
Ii. Characteristics of the white hat optimization technology
1, consistent with user experience
The website content is updated on the basis of user needs, including all articles, and all photographs are valuable to users。
2. Compatibility with search engine optimization guidelines
Google and 100 degrees have in recent years launched guidelines for the optimization of search engines, and white hat seo technologies conform to the optimization guidelines and to search engine quality norms。
3. Adoption of normal extension technologies
The white hat seo technology uses normal extension techniques, such as software promotion, to create links by people) and so on. It is not recommended to use cheating techniques, such as group software, to blog。
Building high-quality content
Relevance of high-quality content, including high-quality links)。
Iii. Benefits of technology optimization in the white hat of seo
1. Advantages of the white hat optimization
1) the white hat seo technology is not subject to power loss, removal, etc. By search engines。
2) the use of white hat seo technology will stabilize the long-term ranking and facilitate the healthy development of the website。
2. More commonly used white hat seo technology
1) there are reasonable keywords in the web title, with three to five front pages, preferably a single core for the column and content pages。
2) the content of the website is structured around keywords and does not depart from the theme。
3) keywords appear in the website description to facilitate user clicks。
4) high-quality original content updated and regularly updated。
5) keywords appear at the back of the article (in front of the centre)。
6) the page is neat and orderly and rational。
7) the page keyword density is recommended at 6-8 per cent, with the first key word appearing thicker。
8) rational use of h1)h2 labels with appropriate insertion of keywords。
9) website static or pseudo static pages facilitate the recording of search engines
(10) picture optimization contains keywords and adds the alt properties。
11) the anchor text link contains keywords, diversifys and does not misuse the anchor text, with associated keywords appearing around it。
12) no more than 30
(13) external links are relevant and regular。
14) rationalized bread crumb navigation
15) create 404 pages noodles
(16) redirect 301
17) establishment of web map
18) correct use of robots protocol files
19) rational use of novollow labels
20) website compliance with w3c standards
The above is an introduction to the topic “seo optimization techniques for white hats and the benefits of white hats, with stable and lasting techniques”, and it is hoped that when you see this article, you will choose a white hat optimisation method instead of using black hats or grey hats。
Current title: seo optimizing skills for white hats and the benefits of white hats, with stable and lasting know-how
