Those who have promoted the foreign trade website have heard of the “black hat seo” and “white hat seo” to some extent。
Some say that black hats work fast, others say white hats are the last resort. What's the difference between a black hat and a white hat
A number of new recruits and even some of the veterans of foreign trade have so far become half-informed about these two streams. If it's the wind, either it's cut or the web site is ruined by google's punishment — today we talk about the doorways, the differences between the black hat and the white hat seo, and we'll tell you everything。
One, what's a black hat seo? A picture
Black hat seo, which, in plain words, quickly raises the ranking of the web site by drilling blanks and irregularities. It's after the "short-line fast up," not the long-term flow。
Essentially, the method is to take advantage of google loopholes or algorithmic blind areas to take short-term weights。
Common black hat techniques include:
To be honest, the black hats have developed a lot — many of the seo ashes only say “work, quick-impact”, with little detail on the consequences。
Ii. The cost of black hat seo, and foreign trade enterprises must be clear
Many thought that black hats could sneak into traffic, but the risk was enormous — google algorithms had hit black hats more strongly than ever before in recent years, and punishment mechanisms were rich and efficient。
1. Passive reduction rights
In the event of an abnormal growth in the outer chain, an anomaly in the density of keywords and a similar amount of content being passed, google will directly give a “notice of punishment”:
It's like your website's ranking is falling straight off the cliff, and you can't even find it。
2. Website is k (removal index/ban)
If convicted of serious fraud, google removes the entire site index. It's called "enter the dumpster," and you can't even see the old client looking for the exact domain。
3. Loss of brand reputation
Overseas buyers attach greater importance to corporate brand and website security. The black hat seo is actually turning into a very low flow, which makes clients feel unprofessional and risky。
What's a white hat? Health practices in foreign trade enterprises
White hat seo, on the “sun” route. At its core — strict adherence to official google rules, long-term output of high-quality content and optimization of product and user experience。
What's the white hat seo doing
The white hat seo has the greatest advantage: the results are slow but lasting, the rankings are very steady, client preferences are high, and the information boards are very well converted — you are in google and buyers’ eyes as a “supplier/supplier” image。
Iv. The nature of the difference between the black hat and the white hat seo
A clear distinction between the two approaches would lead to the choice of direction for resource investment。
A table is drawn up here, and a summary of old foreign trade can be seen:
In conclusion, the black hat is a quick run and the white hat is a strong marathon。
Why do many outsourcing/extension companies like black hat seo
To be honest, black hats are difficult to cure and there is a lot of ash production because the short-term effects tend to look “pretty”。
It was therefore important to keep the eyes open and not be confused by short-term data for a truly long-term, brand-seeking foreign trade enterprise。
Vi. A description of the true case of labelling in the foreign trade community
A comparison of black hats and white hats in two real foreign trade industries:
A southeast asia mechanical parts company
Three years ago, seo was asked to outsource, “pack up for three months” and spread out the garbage outlink, ranking for the first three months, and then reset the whole station by google. Since then, i have been afraid to take a shortcut。
Wenzhou valves
The white hat seo was maintained for five years, with original cases, programmes and external links to formal trade associations, authoritative certification stations. The ranking is steady on the front page, and some long-flowing words remain unswerving for many years, and difficult years can come naturally。
Do black hats have “grey zones”? How do foreign traders choose
In fact, the seo world is much more than black and white. The industry also has so-called grey hat seos, such as manual fine-tuning after the automatic generation of content, the making of stations with appropriate variations, etc., where there is a commercial risk that people will not escape long-term cleansing。
From the perspective of foreign-trade enterprises, it is recommended that three bottom lines be firmly held:
No large-scale hypocritical creations, keyword stacking, batch chains
Content/outlink sources are able to trust and identify buyers
The only criterion to address the actual needs of clients is that the technical means are available to them. Line
Viii. The whole chain is moving towards operation: more important than skill, data and closed loops
A true foreign trade firm, seo, also has access to the entire process of transformation。
It is not enough that the content is original, that the technology is in place, that the market, the sales, and the customer service work together to transform the flow of data into a subsequent marketing exercise。
Here it can be said that service providers such as queries markering crm differ from simply outsourcing of seos。
On the market, such as rigg station (basic station + key word layout), acupuncture across borders (content distribution, exposure from overseas) and knowledge of zhengzhou (deep farming with a breakdown of industry content), seo-related services are provided, but content + trail + data + conversion is packaged and supported by a full-chain integrated operating platform。
Ix. Conclusion: foreign trade, don't take the black hat, win long before it really wins
Over the years, too many enterprises have been seen to turn their paths. Short-term black hats look at the incense, and traffic and customer trust are the worst。
Maintaining a white hat, without fear of slowness, with content, a website, data and a team working together on a chassis, combined with platform tools, will make it possible to establish a web-based location list。
Foreign trade seo, which is nothing but a “right path, good work, long-term perspective”, is even more important than the debate of technological genres。
Next time we're free, we'll talk about how to build a high-quality content matrix that is relevant to the industry and that buyers like to see, so that competitiveness goes beyond short-term rankings。
May your website rank well, business leader and reputation。
