Believe that most seo practitioners are not familiar with the terms "white head", "seo" and "black head", so what is "white head"? What's the difference between them? What are their meanings? In fact, the white hat seo and the black hat seo are actually one of the two ways in which seo is being optimized, and the next night island seo team will explain to you the three main differences between the black and white hat seo
Three main differences between the black hat seo and the white hat seo
First, it is well known that the white hat seo is a fair technique and an optimisation method in line with the guidelines for the issuance of mainstream search engines. The white hat seo uses seo thinking to rationalize the website, improve user experience and rationally connect to other websites。
In contrast to seo, the black hat, which uses the methods and techniques prohibited by the search engine to optimize the site, to influence and intervene in the search engine’s ranking of key words and to achieve rapid ranking for profit, either by deceiving it or technically by using its ranking algorithm to analyse and crack it。
Ii. The white hat seo is more concerned with the long-term benefits, optimizing the time and energy it takes, but the results are stable and not subject to penalties due to changes in the algorithm of the search engine;
The black hat seo technology, on the other hand, uses cheating or suspicious methods to upgrade the ranking of search engines, which can be considered as a means of speculative speculation, low-intensity and quick-impact, but which can be punished at any time。
Common black hat seo techniques include page jumps, large-scale distribution of garbage links (discretion links, i. E., links to search engine rankings for rapidly raising keywords, which are published at major forums, blogs, etc., and unrelated links to subject content, as well as to automatically generated or collected web pages), hidden pages, bridge pages (the bridge pages usually automatically generate a large number of pages containing keywords using software, and then automatically jump from these pages to the designated target page), key words stacking, etc。
Summary of common black hat seo operations
From a professional and ethical point of view, there is no doubt that the black hat seo is an unprovoked, or even rejected, seo technique, and that, in fact, the search engine has been promoting white hat seo, working as a web site to preserve the legitimacy and fairness of the industry. After all, it seems that no one likes the taste of being a white hat seo, with its own fair and just, working hard to get to the top。
Moreover, the white hat seo, which is a long-term fisher, looks at the long-term interest and is almost harmless to a business, a website, while the black hat seo, with its immediate interest, exhausts and fishes, has the potential to have disastrous consequences for the enterprise -- - k station, all ranks disappear overnight and everything returns to zero。
However, if the black hat seo were to be seen from the perspective of the black hat, the return on investment would be quite high for them. And on the black hat seo, the white hat seo's long-line fishing strategy, even if it's right, they don't want to do it — seriously doing the website is a boring thing: you have to insist on creating, you have to do analysis and so on。
And there's an undeniable argument in the black hat seo that you can't guarantee that you can get a search engine-focused site in 10 years' time, with full compliance with the search engine rules. - who knows when the search engine will make a big difference to its algorithm, making thousands of white hat sites disappear from the search engine
From this point of view, the short and flat method of earning money by the black hat seo also has its advantages and raison d ' Être. So, aside from moral considerations, whether you're a white hat seo or a black hat seo, it's just a choice of your own making when you know exactly what you're doing — do you want to spend a lot of time and energy optimizing a healthy, long-lasting website, or do you want to take the risk of being killed by a search engine at any time
So this is related to your own project, where the black hat seo is rarely used to run the formal business, which is a clear challenge to the bottom line, the rhythm of nozuonodie, and only the black industry, which does not describe it much, knows it, will choose to be black hat seo, because even if the white hat is chosen to make the front page largely elusive。
And finally, the seo team at night island wanted to say to you that there is a reason for everything, black or white. There is a saying that there is a “reasonableness” and that as long as there is a market, there is a place, there will never be an absolute thing. As the sun rises, there are shadows on the ground, so be careful not to do things that undermine public safety in society, and stay at the moral bottom。
