Bibliography
Why do we care about seo
2. The essence of seo: more than just ranking games
3. What exactly does seo do? Detailed information on the three core work modules
4. Technology seo: key steps in laying the foundations of the website
5. Content seo: creating what users really need
6. Off-site seo: authoritative and influential website construction
7. Self-examination: analysis of the seo issues of greatest concern to the newcomers
8. Practical guidance: seo workflow from zero
9. The future of seo: how do we cope with change
10. Core values and significance of the work of seo
What's the first thing that comes out of your head when we talk about seo? It's a keyword? Or complicated algorithms? In fact, seo is a systematic strategy and continuous optimization process that attracts potential clients and ultimately achieves business goals by optimizing the site in all its aspects so that it becomes more exposed to the natural search results of the search engine. In short, the site is seen by the right person at the right time。
The essence of seo: more than just a ranking game
Let's start with a question: who is seo optimizing? Is this a spider program for the search engine? Or the algorithm behind it? To be honest, i have had a long time on this issue. And then it became clear to me that seo is essentially a user, but we just need to be better presented to users by meeting the requirements of the search engine。
Well... This place may need to be explained. Imagine, the search engine is like a strict librarian, and our website is a book. The job of seo is to make the book not only an excellent content (to meet readers), but also a rational and well-indexed (to meet administrators) so that it can be placed in the most visible bookshelves and found by more needy readers。
What exactly did seo do? Detailed information on the three core work modules
If it is necessary to summarize the work of seo in a single sentence, i think it is through systematic optimization to enhance the visibility, traffic quality and transformation of the website in the search engine. Specifically, it can be divided into three interrelated core modules:
Technology seo: “capital work” on the website
This is the most basic but often neglected part. Think about it. If a store is stale, and has no access, even if it's good, the customers won't come in. Technical seo addresses these bottom-up issues: website speed, mobile end appliance, url structure, code optimization, etc。
Content seo: “sulture shaping” of the website
Content is the real reason why users stay. The content of seo, however, is more than just an article. It involves the whole process of keyword research, user needs analysis, content planning and creation, and content updating maintenance。
Off-site seo: “stamp construction” of the website
As the saying goes, “the smell of wine is also afraid of the alley”, and the aim of seo outside is to make more people know about our “good wine”. The authority and credibility of the website is enhanced mainly through access to high-quality external chains, social media exposure, brand references, etc。
In order to provide a clearer picture of the relationship between the three modules, let's look at the following comparative table:
The main work elements of the core goal of optimizing the dimensions are more than...
Technical seo enhances accessibility and indexability of websites, their speed optimization, mobile end approximation, structured data tagging roads and bridges to ensure accessibility
Content seo meets user search intentions and needs for keyword research, content creation, content updating to optimize preparation of fine goods and attract customers
Beyond the site, seo builds an external chain of authority and trust, brand exposures, social media operations branding and reputations
Technology seo: key steps in laying the foundations of the website
In terms of technology seo, many newcomers find it too boring to jump. In my experience, however, there are problems at the technical level, and both follow-up content and off-site optimization will be less effective. It's like building tall buildings on a beach that look spectacular, and it's really unstable。
So what exactly is the technical seo doing? Let me get this straight:
Optimization of the website is one of the core elements of the current user experience. It was observed that the conversion rate could decrease by 7 per cent for each second of the time the page was loaded. Think you'd like to stay on a slow-loading website
Mobile-end appliance has become optional rather than optional in the age of the mobile priority index. The search engine is now listed mainly on a mobile version of the site, and if your site shows an anomaly on the phone, the ranking will be affected。
The site structure optimization includes clear navigation, reasonable internal links, a simple url structure, etc. It's all to get the search engine spiders to capture and understand your website。
Content seo: creating what users really need
Speaking of which, i cannot help but ask, "what is it that we create? Is it to please the algorithm?" or do you want to write the key words? To be honest, i've been on a curve, too, until i find a simple truth: the core value of content is to solve user problems。
So, how do you do the seo? I think there are a few key points:
An in-depth study of keywords is the starting point. Please note, however, that it is not only the identification of high search volume words, but more important to understand the user intent behind keywords. For example, those who search for “best laptop” and “best laptop price comparisons” clearly have different needs。
High-quality content creation is central. Are your contents comprehensive, accurate and understandable? Does it provide unique insights or values? These are important factors in the quality of the search engine's content。
Regular updates are also important. The search engine prefers active and up-to-date websites, while users also want to see the latest information. Regular review and updating of old content is therefore necessary。
Seo on site: authoritative and influential building of the website
The off-site seo is often misconstrued as purely outer chain construction, but in fact it is much richer. From my point of view, the off-site seo is essentially a branding process。
High-quality external chain access is indeed an important component, but note that not all external chains have value. It is from authoritative websites, content-related external chains that are truly effective, while the purchase of links or participation in linked farms may entail penalties。
Brand references and exposure can bring value even without direct links. When your brand is frequently mentioned and discussed on the internet, the search engine will see your website as authoritative, thereby raising the ranking。
Self-query: analysis of the newbie's most concerned seo
Q: how long does it take to be a seo to see results
A: this is my most frequently asked question. To be honest, seo is a long-term input process that usually takes three to six months to see tangible results. Why so slow? Because the search engine takes time to discover your optimization, assess user feedback and adjust the ranking. Expedition is often the main reason for seo failure。
Q: are seos now out of date? After all, short video and social media。
A: interesting question. My view is that the search engine is invaluable as a channel for users to express their needs. When people have a clear need, the first response remains to search. Social media and video clips are more responsive to passive consumption and entertainment needs。
Q: how much budget does it take to be a seo? Is it only big companies that play
A: well... It's not a general question. Seo does need input, but not necessarily money. For smes and even individual websites, good seo results can also be achieved by investing time and energy. The key is continuous and systematic work。
In order to provide a clearer picture of the differences in seo strategies among different types of websites, i have prepared the following comparative tables:
Web type seo focus expected input time appropriate for strategy
Optimization of corporate network branding, product/service page optimization, medium to high, full-scale optimization, technology and content
Content blog long end words, content depth and breadth as low as 6-12 months focus on content building and user experience
Electronics website product page optimization, classification page structure medium to higher 3-9 months focus on technological optimization and enrichment degrees
Local business local keywords, google, my business optimisation from 1 to 3 months, focus on local seo and evaluation management
Guide to exercise: seo workflow from scratch
Seeing here, you may ask, "how can we begin?" don't worry, i've developed an operational process based on my own experience:
Phase i: analysis and planning (1-2 weeks)
First, a comprehensive diagnostic analysis of the current status of the website, including a mapping of technical issues, keyword recognition, competition analysis, etc. Detailed optimization plans are then developed based on the results of the analysis。
Phase ii: foundation optimization and content building (1-3 months)
This phase should give priority to technical issues, while at the same time initiating systematic content creation. Bearing in mind that the content is the enduring dynamic of the seo, with no quality content, the other optimizations are in the air。
Phase iii: continuous optimization and expansion (ongoing)
Seo is not a one-time project, but a process that requires continuous monitoring, analysis and optimization. Adapting strategies to data feedback while gradually expanding the scope of optimization。
The future of seo: how do we cope with change
There are often concerns that the search engine algorithms are constantly being updated and that the seo techniques learned today may not work tomorrow. To be honest, i've had such concerns. But after all these years of observation, i have found that the underlying principles of seo are fairly stable, and that what has changed is the specific way and focus of realization。
From my observations, there are several clear trends in the future evolution of seo:
User experience signals are increasingly important. The search engine is increasingly good at judging the quality of the site through user behaviour data (e. G., rate of hits, time spent, exit rate, etc.)。
Ai and machine learning are changing the way seo works. This is reflected not only in the intellectualization of the search engine algorithms, but also in the growing number of ai tools that we can use to be a seo。
E-a-t (expertise, authority, credibility) became the core assessment criteria. Especially for ymyl-type websites。
It was recalled that the work of seo was much more than the optimization of keywords, and that it was an integrated area of technology, content and marketing strategies. Successful seos require patience, systematic work and continuous optimization. Above all, it is important to keep in mind the ultimate goal of seo — to provide the best solution for search users, which is exactly the same as the search engine's objectives。
