This is an era of “internet+”, an era of entrepreneurship, a time of dreams! We have come to an era of good internet + entrepreneurship, but entrepreneurship is easy, but success is difficult, and being a successful entrepreneur requires not only more wisdom and perseverance, but also research into the entrepreneurial experiences of successful entrepreneurs
The book, which was written in a crowd-sourced format, was developed by 14 network entrepreneurs, who described internet entrepreneurship in different sectors, including business model analysis, industry and market analysis, product positioning, branding, marketing promotion techniques and development strategies, and who used their own entrepreneurial experiences to tell you how to succeed。
Are you ready for the wave of entrepreneurship? I hope this book will guide you
Bibliography
Entrepreneurship case i: optimization of physical exercise within the website (luxonsson) 1
I. User experience of website optimization 2
Ii. Web site structure optimization 9
Iii. Examples of experiences with operational optimization of individual websites 14
Case ii on entrepreneurship: business model innovation in the seo industry (kang wei) 18
I. Background analysis of seo 19
Ii. Seo industry analysis 20
Iii. Seo models and features of cloud search
Iv. Models of cloud-access networks 24
Case iii on entrepreneurship: self-empowerment blind internet entrepreneurs (zhu jianli) /28
I. Searching for light in the dark 29
The internet brings light and hope to my life /
Iii. The profitability of the market
Case iv: the play of community economy (zhu weiquin)/37
I. Understanding the community economy 38
Iii. Success stories in community economies: the context 44
Case v on entrepreneurship: how precision marketing can be done in the internet age (kang wai)/46
I. Internet brings positive energy to commodity marketing 47
To know one another, to fight one another — to know what people are buying
Iii. Market positioning of products
Disparities in excavated products
V. Creating unique brand image 58
Case vi on entrepreneurship: golden point in the online education industry (pan wuhui)/63
I. Breakdown of the online education market
Ii. Online education business model 66
Iii. Online educational profitability model 69
Iv. Online educational marketing strategy 71
Case vii on entrepreneurship: fine-tuning community marketing strategies (gian brother) 74
I. Introduction to the internet 75
Ii. Five key elements of entrepreneurship success 77
Exact community marketing charisma /
Iv. Steps in community marketing and profit patterns 80
V. Community-focused themes, precise classification 84
Vi. Deep tillage for community content 86
Case viii: how the pet market enters the internet (li zongyu)/88
The “internet+” pet market 89
Conquering clients with a “taker spirit” 91
Iii. The essence of paparazzi success 93
Case ix on entrepreneurship: how to be a successful self-mediaman (hing)/95
I. Why do you do it in the media /
Ii. Things about making money from the media /
Are you ready for the press
Iv. Writing skills in media articles 106
V. Distinction from conventional media outreach and impact 108
Case x: expulsion of stations and spider ponds (king xinjiang) 113
I. Interposition methods and techniques 114
Ii. Working principles of 100-degree spiders 116
Iii. Methodology and technology of pushing out of the cut
Iv. My medical advice
Case xi on entrepreneurship: how the head of the grass-roots station acts as the media (fung dongyang) / 129
I. Focus between me and the internet
Ii. Lessons learned from the development of industry websites 131
Iii. How to become a station chief
Iv. Access from the media
Case xii on entrepreneurship: micro-trust marketing switch (three autumns)/142
I. “internet+” background 143
Ii. Ministry public media / 144
Iii. The practical approach to micro-credit marketing 146
Iv. Visual market cases / 151
Case xiii on entrepreneurship: eleven keywords for microbusinesses (child guillin) / 156
I. Product - fundamentals of marketing 158
Discrepancies - the best tool to defeat peers / 159
Trust - your product is bought because you're trusted
Learning - moving towards success in learning
Relationships - intimacy is the basis for trust creation
Prices - the greatest difficulty in microbusinessing 164
Vii. Focus - professionals because of focus / 165
Viii. Leverage — shortcuts to success 166
Entertainment - marketing skills that microbusiness has to learn / 167
X. Test wrong - finding quicks of results of complete
Xi. Duplicate marketing - different ways of walking along the same path / 169
Case xiv on entrepreneurship: retrogression — the case of community combat (rongjong) 171
I. Social and community economic innovation 172
Ii. Looking at the community economy through “rolling thinking” 173
Iii. Insurgent meetings - different social practices 176
