Seo optimization skills for large websites
Some friends say that seos are cheating, but not all of them believe that, as long as there is a search engine, there will be seo-optimal work, and this has always been the case, and this has been the case before, and it will be the case that our small site has only done seo moves, not much of an operation, and that the large portal, when ranking the seo website, is more focused on cheating, which is not cheating。
Analysis of keywords
Keyword analysis is one of the lessons that all websites must master in order to optimize their ranking. While large sites have big data, each page requires a keyword analysis and, in addition to site optimization, a certain capacity for keyword analysis is required for planning and editing。
We look at the basic principles of keyword analysis:
1. Survey user search habits: this is an important aspect. Only by understanding the user search habits can we get the search needs of my users, what do users like to search for? With what search engines
Keywords should not be too broad: too broad a keyword can lead to intense competition, take too much time without necessarily achieving the desired effect and may reduce the relevance of keywords。
3. Keywords cannot be too cold: is it worth optimising that there are no user-searched keywords?
4. Keywords should be highly relevant to the page content: this would be beneficial both for optimization and for users。
Let's look at the steps of the keyword selection:
Identification of core keywords: which word or two should we consider best describing the content of the web page? Which word is most frequently searched by users?
2. Extension of the definition of core key words: e. G. Aliases of core key words, combinations second only to core key words, supplementation of core key words, etc。
3. Model user mind design keywords: what do i search for?
4. Studying the key words of competitors: an analysis of the web pages of the dominant competitors, what are they using?
Ii. Reverse page optimization
Why is there a reverse optimization? In large sites, the optimal value of pages is generally different from that of small and medium-sized sites. Taking into account a combination of factors (e. G. Branding, page content, user experience, etc.), most of the page optimization of large websites is in reverse order, i. E., final page > topic page > column page > channel page > front page。
How do you distribute keywords across pages
1. Final page: addressing the long end key word
Topical page: for popular keywords such as “jeren zhou”
3 column pages: for fixed keywords such as "musical auditions"
Channel pages: for core keywords such as “music”
5. First page: not allocating keywords, but branding。
With the distribution of keywords, we can add matching inner chains to the final page, which is the advantage of large web sites。
Front-end search engine friendly, including search-friendly ui design and search-friendly front-end code
First of all, we look at the friendly search engines designed by ui: mainly the navigational clarity, and the use of flash and pictures. Generally, navigation and parts with keywords are not suitable for flash and images, because most search engines cannot capture flash and the text in the pictures。
2 and then front-end search engine friendly: contains the following:
A. Simplicity of codes: search engines prefer simple HTML codes, which are more analytical。
B. Important information forwards: keywords and frequently updated information select the forward position of HTML to the extent possible。
C. Filtering jamming information: the pages of large websites are generally more complex, with more advertising, cooperation, exchange of content and other irrelevant information, and we should choose to use js, ifSearch engines such as rame filter this part of the information with codes that cannot be identified。
D. Code basis seo: this is the underlying seo task, avoiding HTML errors and semantic labels。
Iv. Internal linkage strategy:
Why emphasize the internal linkage strategy? Because the inner chain has the following advantages:
1. Large-scale web-based big data enable the inner chain to have a much greater advantage than the outer chain. While the number of outer chains may be tens of millions of dollars, the advantages of large sites with millions of, if not hundreds of millions of, large-scale web pages are obvious if these big pages are to be built with inner chains。
The export of links to web pages on the website is an easy task。
3. Improved indexing of the web site by the search engine and improved recording will also facilitate the transmission of the pr。
4. Focusing on the theme so that key words on the theme have a ranking advantage in the search engine。
In building the inner chain, we should follow the following principles:
1. Control of the number of articles in the inner chain: links inserted in articles can be controlled at about 3-8 depending on the content。
2. Link objects are more relevant。
3. Increased attention to important web pages: better ranking of important web pages with more keyword value。
4. Use absolute paths。
V. External linkage strategy:
We emphasize the building of the inner chain of large websites, but at the same time we cannot ignore the construction of the outer chain too much. While less important than small and medium-sized websites, the construction of outer chains is also of high value. We can usually build the outer chain by exchanging links, making link baits, putting linked text。
1. We look at the principles that should govern the exchange of links:
A. Link text contains keywords
B. Stations, channel exchange chains as relevant as possible answer
C. Not too many links to be exported from each other's websites, and not too much value
D. Avoiding exchange chains with websites that are not recorded and punished by search engines answer
2. Creation of a link bait: making a link bait is an effort that is less laborious, making the website of the other side actively link us. There are many techniques to create a link bait, but it can be summed up in two words: creativity。
3. Linked software delivery. This refers to the placement of linked software in commercial promotion or specifically for the purpose of obtaining external chains。
Vi. Website map strategy:
There are many large websites that do not value the building of their maps, and many of them do so only in a superficial manner. In fact, websites are important for large sites, where huge amounts of data, complex website navigational structures, and very rapid updates do not allow the search engine to capture all the pages. This is one important reason why some large websites have millions or even hundreds of millions of levels of data, but only half, one third or even less of their data are captured by search engines. I can't even get a record?
HTML map:
Establish a good navigation structure for the search engine。
2 HTML maps can be divided into horizontal and vertical navigation, which is mainly linked to channels, columns, topics, etc., and vertical navigation is primarily directed at keywords。
3. Each page has a link to the site map。
Search engines, such as google, yahoo and live. Because large sites are too big for data, individual sitemap can cause sitemap. Xml files to be too large, exceeding the tolerance of the search engine. So we're going to split the sitemap. Xml into several, and each split sitemap. Xml remains within the scope of the search engine proposal。
Log analysis and data mining:
Log analysis and data mining are often ignored by us, and in fact, both large and small sites are a very meaningful exercise. It's just that post analysis and data mining on large sites is more difficult because the amount of data is so big that we need to be patient enough to do it and be targeted。
1. Web log analysis: there are many types of website log analysis, such as access sources, browsers, client screen size, entrance, jump rate, pv etc. The three most relevant to seo work are the following:
A. Search engine traffic import
B. Search engine keyword analysis
C. User search behaviour statistics analysis
2. Hotspot data mining: we can dig hotspot data through our own website log analysis and some external tools and seo's own ability to capture hotspots。
A. Management of industry hot spots, which can be done jointly by editors and seo
B. Forecasting potential hot spots, which require a high level of sensitivity to information and are capable of predicting potentially hot information。
C. Creates hot spots of their own, such as make-up
D. Production of topics for hot spots
Viii. Creation of topics for keywords:
In addition to the final page, topics developed for popular keywords should serve as the second largest source of search engine traffic for the website. When we dig up hotspot data, we can create topics for these hot keywords. Where is the content of the thematic pages produced? We usually filter the information from the corresponding keywords through the program, so that the content is highly compatible with the keywords and provides the required content for users and search engines。
