Remember yy live
On november 17th, 2020, 100% of the total amount of yy was announced to be acquired from the time of the gathering, with a total value of approximately $3. 6 billion。
Public opinion is overwhelming. Watch it, look it, question it, sound it。
With regard to the acquisition of yy live, the founder of the 100-degree radio show, li han hong, said that we are ready to integrate deeply with yylive, a video social media, and that there are still great opportunities to develop in 100-degree ecology。
In terms of operational ecology, the two sides appear to be complementary. One hundred million times a month, with large flows and technological advantages. And while yy enriches its 100-degree live ecological services, it can realize the liquidity。
For two years now, is 100 degrees with yy "presentation" or "presentation"
“corporate watch” #19。
Main pen/ wx article architect/ bro hana
01
It's not like you're here
Before talking about the 100-degree acquisition of yy, you can see the movement of the 100-degree field。
(a) in march 2020, the 100-home live live live broadcasting function, through which the anchor can share and talk in real time with fans
At the vientiane assembly on 13 may, a 100-degree cluster energy programme was launched to attract central locomotive anchors with $500 million in funds and $10 billion in flows。
On 15 may, the first live show was launched by the chairman and ceo of the board of directors and ceo of the united nations development programme (undp)。
In june, the 100-degree mobile ecology cluster established a new live broadcasting medium。
The executive vice-president of the group expressed the view that 100 degrees of live broadcasting, with information and knowledge at its core, was helping people to grow, to attract people up and to make valuable live broadcasts, while 100 degrees of live broadcasting provided more outreach services to users。
As can be seen from the expression of shaky, the location of 100-degree live broadcasts is centred on information and knowledge, and this difference cuts into motion and avoids the shivering and poaching. This practice is also associated with a 100-degree search for genes, after all, most users use 100-degrees with problems and a sense of understanding。
The 100-degree live broadcast is not a wind chase, it is a strategic certainty and a step-by-step approach。
The 2020 node has been affected by the epidemic, with fewer offline activities, and live live live on-line becoming a harvester for user time. There is a greater need for live broadcasts to expand the service chain to meet the diverse needs of users. It also serves as a basis for increasing the active time of users and commercial liquidity。
The choice of location for live knowledge can lead to market differentiation, but the limitations of live knowledge make it difficult to create broadness and continuity. What is needed more than expert scholars is such an economic anchor as li jiaqi. At this point, it is necessary to expand the range of live broadcasts from general knowledge to general entertainment. If it's obvious from 0, it's not nice. There is a great need for new spots for 100-degree live broadcasts and for the purchase of a quality mark。
The acquisition of yy could have been justified, and if it had not been for yy, there would have been another live platform for general entertainment, the only difference being that the amount of the acquisition would not have been that large。
The acquisition of yy has been firm. On the third day of the signing of the agreement, a 71-page investigation report was published by the company "wild water" as an empty institution, questioning the false ideas of the gathering era。
There is a great deal of expectation for yy, and in the view of the recreation industry, the first is the desire to use yy to jump out of the field of live knowledge and thus transform the wider entertainment spectrum of the audience. The second is the improvement of the 100-degree content ecology, from graphic to video to live. Finally, the collection structure has been improved, with the main 100-degree battalion receiving advertising, which, after the live broadcast, will be supplemented by the visualization of the goods and will allow the discovery of more points。
02
Yy itself is a quality mark
In 2011, yy was officially launched live under the banner of the festivities era. When they gathered for nasdapo in 2012, yy supported the gathering collection, which accounted for 30 per cent of the company's total revenue。
Yy was the first live webcast in the country to witness the development of the entire industry。
Industry concepts such as triangular ecology, shouting rice, virtual gifts and commercial models for rewarding shares were first explored by yy. The show, represented by yy, was broadcast live and its commercialization model was studied as a case study。
Yy live is a better “assets”。
The annual newspaper of 2019 showed that the year of the gathering was over $25. 5 billion, of which yy was 12. 23 billion, with a monthly income of 41. 2 million and a net profit of 2. 39 billion。
In 2021, the acquisition of yy was also mentioned in the 100-degree return book, which published yy's collection data up to the end of 2020: in 2020, yy's total income was 9. 95 billion yuan (rmn), or 9. 3 per cent of total 100-degree income, and net profit was 3,141 million yuan, or 16. 5 per cent of net profit。
There are two aspects to abandoning yy for a gathering, one being that the era of gratification has improved overseas operations and that bigo has replaced yy as the dominant product. The second is yy's domestic operation, which has reached the ceiling and, with several other live giants, has made it difficult for yy's domestic operations to achieve a major breakthrough。
It would be reasonable to choose the trade at this point in time to sell a high price and focus on overseas markets. In addition to yy, the game platform live-live shares are also diluted by the time of the gathering。
From day to day, y-y's gap with the tremors, fast hands is not in one volume. But business data show that yy live is not bad, and yy is a suitable target for 100 degrees。
03
The pain of the transition between the two sides
From the outside, the process of yy “hunting” has been slow。
After the acquisition of yy, 100 degrees began to take over yy in full. The then vice-president, director general of the mobile eco-user growth department and head of the interactive recreation platform, cao xiaodong, was appointed head of yy。
However, at the end of 2021, according to media reports, both yy's managing director, zhang zhang, former senior vice-president of jubilee group, and cao xiaoqiao resigned. There have also been layoffs, of which live broadcasts and games are “high-risk areas”。
High-level separations and layoffs also meant that the year had not been a year of perfecting yy. In sichuan tech, "inside of the 100-degree meg: 90% of the staff was announced to have been cut off and the senior manager, xiao tsiao, will leave the office " , a former employee who said that he was responsible for both of the 100-degree operations, but that he was often strangled, 100-degree broadcast of yy's resources, and later, yy was unwelcome to the 100-degree broadcast, after all, one at 100-degree headquarters, one in guangzhou, thousands of miles away, and coordination was blocked。
Since then, the vice-president of the 100-do group, ho junji, who had been the leader of the 100-do vote, has taken over yy and made drastic adjustments。
In april 2022, according to titanium media reports, 100-degree structural adjustments were made to live yy to create a stand-alone yy live business group, which consolidated the original 20 centres of yy live into seven major business units。
The seven main sectors are: the three main operations departments (hand y operations, sdk operations, interactive operations), two mid-stations (mechanism, r & d) and two supporting operations (public support, functional operations)。
This is the largest organizational restructuring in the history of yy live broadcasting, and it is hoped that yy live will soon be integrated into 100-degree ecosystems. Since yy data are no longer disclosed separately, the effect of the adjustment is not known directly, but some traceable evidence can be found from some data。
At the beginning of march 2022, the financial paper for 2021 was published 100 times. According to the financial statements, the total amount of rmb 124. 5 billion was collected in 2021, of which rmb 21. 2 billion was collected by non-advertising companies, an increase of 71 per cent over 2020. Non-network marketing revenues were $21. 2 billion, a 71 per cent increase over the same period。
However, there is no mention of yy as the main gain from this growth is driven by clouds and other artificial intelligence operations. It can be seen that the 100-degree live feed has not improved much。
The starting point for the 100-degree live broadcasts is the knowledge base, the lecture class, and yy live is the show, with different genes. The 100-degree electrician ecology is more a flow, while yy anchors are good at talent performances than li jiaqi and rong ho-ho-like internet-based red belts. Both sides are more like beginners in the live-and-cargo mix, and it takes time for 100-degree integration with yy。
04
The universe offers new opportunities
Yy and 100 degrees are not without surprises。
Yy is an important part of the 100-degree ecosystem, and now yy is an operational platform that brings together a wide range of activities, including live yy, the universal war alliance, and interactive entertainment products。
At the 100th mobile ecology conference this year, yy app director general zhang zhang zhi stated that yy live would continue to maintain a high level of input of more than 2 billion people. To date, this input has also brought over 80 million active users to yy。
In addition, according to data, an average of 300 million pvs were imported from 100 degrees of yy in 2021, with a monthly average of over 100 million short video distributions。
In addition, yy will launch the vientiane project, which will focus on life-related content, adding to the existing 60 or so new items such as finance, property, food, and table tours, and try live life-wide content。
But the biggest feature is yy's announcement that it will work together to march into the beido-hygwan cosmosphere to create a multi-species, variable image, and immersive interactive experience of yy's cosmos, which will become the first live platform for declaring the march。
There are also examples of the first in-depth cooperation between the parties. On september 9th, yy made a live video show of the first-ever cosmology concert of the universe, " ultraordinary music convergence " , which was built in partnership with bedo hijro。
According to the data, this ultraordinary music convergence attracted over 11. 5 million live viewers, with a maximum heat value of 3. 2 million, a total interaction of over 61 million per person and an exposure of over 600 million people online. The universe became a new prospect for 100 degrees and yy。
There's a lot of shaking ahead, and there's a b station after that. 100 degrees and yy don't want to lose the team, and just keep up。
05
Three soul problems
With 100 degrees of technology and traffic, yy expands the possibilities and content innovation of unlimited scenes through live broadcasts. On the shoulders of 100 degrees, yy deserves a better future。
For 100 degrees and yy, there are three questions to be asked。
Is there a yy place in genic? Analysis group, one of the largest consulting firms in the world, predicts that the dollar-sized economy of the universe will reach $3 trillion over the next decade. Both the giants and the entrepreneurs have introduced related meta-cosm products. Yy is also trying to build a whole new ecology of the web anchor + red + dollar universe。
The meta-cosm is the new blue sea, but the current scenario of its applications is not well developed, both hardware and software are at a very early stage and require more time and cost, which can be described as an infinite black hole. Yy's investment resolve is unknown。
How can you integrate with hygoon? Ultraordinary musical remittances appear to make many people see different ways to play live, but in general there is no significant breakthrough in play and technology. More often, the viewing, interaction, etc. Are transposed to the greek app. There is a clear sense that the scene of the hijra is not perfect, that there is a lack of ecological content and that the experience is not optimal. What kind of sparks can yy and hitchhoon wipe
How does ai get live? The 100-degree ai technology has the advantage of live production, algorithms, etc. But how to further integrate is a new issue. In the case of virtual anchors, the generation of virtual anchors is technically feasible. From the market point of view, virtual anchors are more likely to reach second-tier young people, but there is a lack of such cultural genes, both live and live。
This will require 100-degree executive teams to provide clearer answers in the coming years。
06
There's a system reset inside
The acquisition of $1. 6 billion was the largest single purchase ever made。
In fact, 100-degree investment seems to be short-lived compared to ali and qatar. In particular, after 91 assistants and 100 degrees of loss。
As a war, it is all the more important that there be a systematic reset within 100 degrees to analyse the problems that arise. At which nodes there have been failures and at which points there can be slowing or speeding。
Only by confronting the problem can it be solved。
