Idc released data on global mobile market sales in 2020, and samsung is again number one in the world。
In 2020, samsung mobile phone deliveries, while declining by 9. 8 per cent over the same period, remained at 266. 7 million, close to twice the size of millimetres, representing 20. 6 per cent of the market share and maintaining global dominance。
It is worth noting that, by 2020, samsung is the world's first in eight years. But in sharp contrast to the global market sales, samsung mobile phones are not favoured in china。
Samsung's cell phone was lost in china. It was extremely low
Idc data show that samsung mobile phones accounted for 17. 4 per cent of the chinese smartphone market in 2012, ranking first。
However, according to data published by strategy analytics, in the fourth quarter of 2017, the market share of samsung mobile phones in china was only 0. 8 per cent。
Despite the efforts of samsung to save the chinese market, until the third quarter of 2020, cinno research data showed that samsung mobile phones also held less than 1. 2 per cent of the chinese market。
It is clear that samsung, a former king, has become a “blown copper” in china’s smart phone market, and chinese users have become unafraid of this “externaler.”。
Why don't chinese consumers love samsung phones
In a few short years, the chinese market has seen such a dramatic change, and it is not without reason that, according to the author, it is the following three aspects that have created the situation of samsung today。
One: the rise of a national mobile phone brand to compress the market space of tristar
After 2012, the home-grown mobile phone rose, while samsung began to show signs of weakening, precisely in 2013. In that year, red rice, glory, coolies took over the lower market, breaking the pattern of low-cost prices。
The experience of low-end domestic production is not bad, the price advantage is more pronounced, and natural captures large numbers of consumers. Retrospect samsung phones, which use relatively weak chips on low end phones, are not humane enough and experience is very different from low-end machines in the country, and as a result, samsung gradually loses its market at the lower end of china。
On the other hand, the 2000 dollar market, where millet, mayu and ceremonialism also started to attack wildly, the market at the centre of the three stars was also affected。
Most fatally, in 2014 apple chips were already two generations ahead of the arm public version, and three stars lost their advantage on the chip, and after the apples launched the iphone, they also dropped the high-end market。
Three-star mobile phones, which have been compressed over and over again in the chinese market, are in danger, but not alone, and the “battery door” has erupted。
Second, the "battery gate" event, which called into question the quality of the samsung cell phone
In fact, as early as 2012, samsung's “tribunal gate”, the built-in memory of samsung i9300's mobile phone emmc chip, with an unforeseen death machine, screen and sleep, prevented users from using their mobile phones。
Following the resolution of the “tribunal gate” incident, in 2016, samsung note7 again experienced frequent battery explosions on a global scale and was again pushed to the tip of the wind。
Quality problems have led chinese consumers to question the quality of samsung phones, which continued to be problematic until 2020。
On 23 may 2020, there was a system collapse due to the fact that the lock screen of samsung mobile phones did not take into account april's problems and did not update the users of the system。
Most surprisingly, such low-level bugs are incomprehensible because of the collapse of a lock-up program and the failure of users to activate their mobile phones。
Three: samsung's arrogance and prejudice became the last straw to overwhelm the camel
The last straw to truly overwhelm camels is undoubtedly the pride and prejudice of the three stars. At the beginning of the note 7 bombing in 2016, samsung took the initiative of recalling 2. 5 million note7 globally, but this did not include the chinese market。
Despite the interpretation given by samsung that the state-line batteries are different, in fact, the state-line note7 also exploded. Samsung did not have to be recalled back to mainland note 7 until it was interviewed by the national quality inspection authority and promised full refund。
But it is too late for sansung's discrimination to provoke chinese consumers, and the image of samsung operating in the chinese market collapsed。
To date, consumers who have experienced the bombing of samsung note7 are still struggling, and samsung mobile phones are fading out of public view。
Can the sansung cell phone go back to the chinese market
In recent years, samsung has not abandoned the chinese market and, despite the good hardware of mobile phone products, excessive prices have discouraged most consumers。
However, after china fell, samsung took advantage of the recent release of the samsung s21 edition, with a start-up price of only $4999, which is $2,000 less than the start-up price of the previous generation of samsung s20。
If samsung continues to follow a pro-people path in the future, the author believes that it is possible for samsung to eat some of the high-end markets in china, but there is little hope of returning to its peak。
So, in 2021, will you consider a triple-star phone
