The marketing of e-commerce websites can be divided into two types of marketing: push marketing (involved by marketing staff) and group marketing (involved by clients). Combination is more common than push marketing, i. E. A data-driven full-channel system of digital marketing methods, with promotional media, mainly marketing automation, seo, social media, etc。
Many electricians tend to try out every new software that offers a free trial, but a collector marketing tool should be measured not only in terms of budget savings but also in terms of investment returns (roi). To this end, practical and free-of-charge tools have been recommended for different media and types。
Website content management system
1 wordpress. Org
Wordpress. Org (not confused with wordpress. Com) is an open-source content management system that is free of charge and has an open community of developers. Wordpress. Org is very flexible and scalable for small enterprises. You can build your own hosting sites using this software and continue to expand functionality and manage site security by using plugins and small components。
Wordpress. Org will also provide a wealth of information on how to create a website, how to solve problems, how to start a blog and how to use a plugin. The software is well aligned with automated and analytical software, so it is also easy for you to integrate sites with other tools。
Marketing automation software
2, hubspot
Hubspot's free scheme consists of a powerful crm (customer relationship management) with up to 1,000 contacts. Hubspot allows businesses to access visitors ' e-mail addresses through bullet windows and invites them to join the e-mail list. The tool also tracks the activities of visitors on the website, provides analytical information and integrates other plugins used by enterprises on wordpress
Its professional and enterprise-level tools manage all content marketing and sales on one platform and are interconnected so that you can track leads and measure the effectiveness of marketing activities. With a professional plan, you can also manage your blog and schedule on hubspot and measure your postings on social media。
Analytical tool
3 and google analytics
Google analytics is a key resource for client and advertising insight. As a widely used website analysis service provider, google analytics provides good tools and resources for tracking traffic, events, trends, website visitor behaviour and demographics. The service is also integrated with adwords to help you implement the data needed for effective ppc advertising。
4 google station master tool
The google master tool is a free service to help website owners optimize and maintain their google searches. It allows you to submit new content for capture by the search engine and to remove old content that no longer requires an index. Google station master tool can also monitor and solve spam problems so that you can keep your website clean and ready to capture. Through this tool, you can also determine which queries will appear in the search engine, assess which pages are driving traffic and monitor the performance of mobile sites。
Seo analysis tool
5. Serpstat
Good search marketing requires good data. Serpstat is a powerful seo tool that provides insight into the health of your website and new growth opportunities. Its seo and content marketing tools can help you develop a solid content marketing strategy by conducting keyword research。
The "search questions" function is also a powerful tool to help you pool your ideas to find web pages and blog content that meet the needs of targeted clients。
The tool is free of charge and has several pricing options for single-site users and agents. If you're looking for a tool with a lot of research data and other additional features, such as reverse link analysis, ranking tracking, etc., serpstat is a good option。
Six, google my business
Google my business, also known as google business lists, is a free resource for businesses. When you verify google business list, you will see a google my business presentation in the search results。
Here's an example:
You can also add pictures, products, running time, blog posts, answer user questions and receive comments on your business. And get data insights, like how your business information is shown on google。
7. Yoast seo
Yoast seo is a wordpress plugin. Its tools set out recommendations for optimizing titles, web pages summaries, keywords and links. More advanced features include permanent link clean-up, xml site map creation, rss enhancement and re-direction management. By optimizing the seo, increasing the quality of content and the exposure on the search engine, you can help streamline the entire website。
Social media planning
8. Buffer
Through buffer, you can manage all social media planning and scheduling in one location. This tool allows your instagram, facebook, twitter, pinterest and lInkedin accounts connect to a platform to create a coherent social media strategy to help you out of competition. The schedule function allows the list of contents to be kept to the bottom. Buffer's blog will also offer a lot of useful suggestions for your social media marketing strategy。
Visual content design
9 canva
The use of professional graphic designers to create high-profile graphics and designs for online content can be very expensive. And canva can create amazing designs in a few minutes, just drag your favorite graphics into the design tool, and then add text to your extensive font library. The tool consists of free libraries, illustrations and vector images at a cost of $1 per photo。
The program design tool includes pre-engineered templates, which you can use as they are. To obtain a tax-free library, pixel, pexels and unnsplash are required。
Browser seo tool
10, mozbar
Moz seo toolbar allows you to use a powerful seo tool when browsing web. You can view the various seo indicators at any of the sites you are visiting, including domain and page privileges. You can also google the target keyword and then use the serp analysis tool to export page details on the ranking of the keyword。
Content marketing
11, semrush
The semrush tool, which generates seo-friendly content and monitors its content performance, is widely used by many internet content creators. In addition to this, semrush has many functions, including page seo filters, link tracking tools, content analysis tools and brand references to tracking. Keyword research and content optimization tools help create reliable content strategies and measure their performance。
However, the free version has certain limitations for small businesses that have just started the seo optimization and content marketing process, and through its search engine optimization and content marketing toolkit, it can teach you how to use these functions and provide content marketing strategies and best practices. And of course, after a few months of trial, you can decide whether or not to upgrade to a professional user。
