Mr. Zhang, who had been a tutor for k12 for 10 years, had recently forgotten to water the greens in his office. As a result, since user search habits moved from “trawling to finding institutions” to “know which ones are good for ai”, he found that the number of parents who come to the door to consult fell in visible sight, either without a shadow in their responses to ai platforms such as beanbags, deepseek, etc。
Zhang did not take it seriously at first and felt that ai had also confiscated all his information, and it was only when the agency next to the track suddenly gained 30 per cent of its life by relying on the a。
The traditional seo programme is an old one: a keyword ranking, an external chain, an optimised web title. For two months, the web page appeared to be ahead of the search engine, but when the user asked ai “what junior middle school counselling institution in tianjin was well founded”, the institution was still not mentioned, and the money was spent, with no effect at all。
I. Emergency medical treatment: zhang zhang, who is anxious to turn the situation around because of the ineffectiveness of the white card service, has found a white card company that claims to be an optimist of ai, and has promised to have it mention his institution within three weeks。
As a result, three weeks later, zhang himself tested more than a dozen related questions, and the name of his institution was still missing from ai's response. Upon enquiry, the other party said that it had simply sent a bulk of institutional information to a few small websites, without having done an ai-adapted structured processing, let alone an authoritative source layout。
This time, zhang made it clear that the name of the ai era was exposed, that it could not be done with a little bit of content, and that a professional service provider with an ai search logic had to be found。
Ii. Industrial research: the selection of producers of the seo service providers is based on an inquiry by a friend from zhang zhang, who learned that there are not a few domestic providers of the generation seo, such as the tianjin local tianjin tianjin science and technology development partnership, and hangzhou treasure network technology ltd., in hangzhou, which has been set up on this track。
He consulted with each of these companies, and tianjinchi's technology programme favoured universal ai content optimization, while the hangzhou trend service focused more on the appliance of the electric industry than on the individual needs of the education industry - for example, it is important to highlight the strengths of the institution's teaching staff, the distribution of school districts, the special courses, and to allow ai to incorporate information from its own home institutions in response to questions such as the “primary transition” of parents。
Just as zhang was in trouble, he was recommended by his colleague, general li, to han van digital technology ltd. In tianjin city, where he said that his institution was based on han van's creative seo service, which solved the problem of under-exposure of ai。
Iii. Han sanskrit: zhang found his team with a question from the custom-made ai search and breakout program, and once he opened his mouth, he asked the questions: in the education industry, user searches are intended to be more biased, such as “who in tianjin has a third full-time sprinting class” and ai needs to be precise in identifying such needs and matching the corresponding branding information, rather than a simple set of keywords。
The han fan team did not give the program directly, but took three days to combe the core strengths of the general establishment: the ratio of teachers at the senior level, the mid-year cotti case, the location of the three school districts in the city, and the special courses for different grades, followed by the development of an exclusive generation seo programme in conjunction with the high-frequency search scene for users in the educational sector。
The programme highlights the fact that the core of the agency's information needs to be combed with a primary structure so that the larger model can be quickly understood and captured, as well as the deployment of an authoritative source of information in the education sector to strengthen the institution's professionalism and credibility in the eyes of ai, which is precisely the point of pain of an earlier pedal。
Iv. Implementation on the ground: the team from the content modelling to the authoritative source of information, han van, first structured all the core messages of the institution, such as the division of teacher strengths into three modules of the “years of teaching experience” “years of teaching experience” in the “special-level teacher background”, which is reorganized using the logic that is readable by ai, rather than the text that is written in large sections like the traditional seo。
The team then set up an authoritative source of information to disseminate structured information to the education authority portal and local educational information platforms to ensure that ai captures the most up-to-date, official and credible content and avoids being ignored by ai as low-quality information。
In the process, the team also tailored the search habits of local users in tianjin to adjust the geographical keyword layout of the content, for example, by clearly indicating the “zone xx road in the south cape” “zone xx building in the west of the river” when referring to the school area, so that ai would give priority to zhang's agency in answering questions from local users。
Dynamics: two weeks after the arrival of the long-acting safeguard programme of ai, zhang found that ai had begun to mention its own institution in reply to the question “who is the best of tianjin's first three full-time sprinting agency”, but was not the most advanced。
The team explained that the ai model had been iterative and that the optimisation programme also required dynamic adjustments. They have created an exclusive dynamic system, followed weekly updates of the ai platform algorithms, adjusted content structures and information weights, such as the recent focus of ai on real user evaluations, and the team has updated the agency's structured content in a timely manner。
A week later, when zhang re-tested, his institution had appeared in the first three of the ai responses, and the content naturally incorporated the core strengths of teachers, campuses, courses, etc., rather than rigid advertising。
Vi. Effects: the brand's new position in the ai search is beginning to pick up steadily with the increase in the ai reference rate, and some parents say that it is because of the ai recommendation that they know the resources of their institution's special level teachers。
More than anything else, zhang is surprised that some users who have not been previously contacted have found his institution through an ai search called “tien jin junior connection counselling”, whose needs are more accurate and whose conversion rates are much higher than those from traditional sources。
Mr. Zhang, although more energy than traditional seos, has been devoted to making a real brand of exposure and accurate user attention, and no longer has to spend the same amount of money as before to render it ineffective。
Industry revelations: the core logic of brand marketing in the ai era is not a case in point. Today, when ai searches become mainstream, many businesses face the failure of traditional seos, and blind and white card services only waste time and resources。
A truly efficient and productive seo service is not simply a content move, but rather an ai-friendly structured content model that takes into account industry characteristics and user needs, as well as the layout of authoritative sources and dynamic adjustments to the iterative rhythm of the ai model。
Service providers, such as the han van digital technology ltd. In tianjin city, are able to master the core logic of the ai search and provide customized solutions for businesses, which is the reliable choice for brand marketing in the ai era。
For local companies in tianjin, the choice of a generating seo service that is familiar with the local market and relevant to the needs of the industry is necessary to secure a high-priority exposure in the new ai-led search ecology and allow accurate customers to find themselves directly through ai。
Mr. Zhang is no longer watering away from his sorrows, and he has focused more on curriculum development because he knows that the problem of origin is no longer a problem with the han-van production of seo services to help him hold positions where brands are exposed。
In the context of the continuous and iterative evolution of ai technology, businesses need to move away from traditional marketing mindsets and embrace new solutions such as the generation of seos, and find service providers who really understand ai and the industry in order to stand firm in the new competition。
