Abstract: the website seo is not difficult at all。
For enterprises, it is only by promoting the website that it can generate traffic and thus economic benefits. In order to quickly learn how to optimise the web site and move quickly to the top, it takes 15 minutes to learn the following seven key steps。
First step: finding the exact keyword
The most important task before website seo could be optimized is to find the exact keywords and position and layout. To give a simple example, you sell fish, but the key word you choose is fish killing, and it's been off the road from the beginning, and it's affecting the overall optimization of the website. So what's the word filter
1 from strong to weak relevance
- strong branding: branding, product, business words
- industry is highly relevant: trade words, broken down by trade words
- other related: aliases, time keywords, wrong keywords, question-and-answer keywords, etc
2 from short to long end keywords
- short end keyword: main user search habits, high traffic
- long end keyword: 3 or more vocabulary, user precision high
From hot to cold
- hot keyword: high flow, high competition
- general keyword: better flow, competition
- cold keyword: precise flow, less competition
Four focus on the competition, see what the competition's saying
Web site seo optimization
Step two: getting a website seo diagnosis
The objective of the diagnostic site is to map the overall situation of the site, where there are shortcomings, and then tailor the site to make better use of seo. The seo diagnosis focuses on the following:
1 basic diagnosis
These include server diagnostics, website pr values, website rankings, admissions, views, traffic sources, page visual design feelings, user experience, domain name diagnostics, etc。
2 diagnosis of details
These include website architecture, website navigation, content diagnostics, tdk diagnostics, keyword layouts, ait labels, references, code diagnostics, etc。
3 special diagnostics
These include friendship links and in-site, off-site link diagnostics, mobile end appliance, website security diagnostics, etc。
Step 3: website adaptation and optimization
After the completion of the website diagnosis, the site as a whole is adjusted and optimized in conjunction with the selection of keywords。
1 structure optimization: website structure is clear, simple, easy to read by search engines and users, reduced page depth and increased reptile access。
2 technical optimization: ensure the proper functioning of the website, e. G., by reducing page load time, increasing website security, optimizing website code, optimizing labels, etc。
3 content optimization: enhancement of the quality of content on the website and rational addition of keywords。
Step 4: website updated and maintained regularly
The website relies on high-quality content to capture traffic, and the updating of website content is therefore of great importance for website seo optimization. The higher the frequency of website updates, the higher the chances of spider capture, the greater the chances of the site being recorded。
1 adequate frequency: not as much update as possible
2 periodically updated: regularity and rhythm
3 quality update: content with value and meaning
Step 5: continuous external chain update
The creation of high-quality external links is the fastest and most stable way to increase the weight of the website in the best of the seo。
There is no need: high quality external chains are necessary, and low-quality garbage links are ineffective and can even drag down websites。
Natural access: continuous output of dry content, such as industry opinion leaders, professional blog articles, studies, guides and resource pages, attracts attention from other websites。
Participation in industry forums and blogs: on professional platforms, answer questions, provide valuable suggestions and comments and, where appropriate, quote links to websites。
4 social media sharing: ensure that web pages have social media buttons that are easily shared。
Regular clean-up of low-quality external chains, such as garbage links, punished web links or links not related to website themes, may have a negative impact on website ranking。
Step 6: optimizing social media
Active daily participation in social media interactions can effectively increase the visibility, visibility, traffic import of the website and is a very important part of the website seo optimization。
