More than 30 five-star hotels are under construction and construction in ningbo city, which will be built and opened in recent years. A lot of citizens will be surprised to hear the news。
But the news is true. Yesterday, journalists learned from the ningbo city tourist board that there are currently 20 five-star hotels in ningbo, 4 in the five-star hotel, 11 in the five-star hotel, which has not yet been evaluated, and that the total number of five-star hotels in ningbo will exceed 70. According to data published by the national tourist board, at the end of last year the number of five-star hotels in ningbo was the seventh highest in the country。
A lot of people have doubts: is there any business in the market today with so many five-star hotels? How long will it take to recover the cost? In the course of the investigation, journalists found that the public's doubts were well founded and that, in fact, many of the hotels under construction had chosen to delay or slow down construction because of significant environmental impacts。
"at the scene."
Hotels scheduled to open in 2012
It's still being renovated
“i remember very early when i saw the ningbredisson hotel outside the wall advertising that it was about to open. Why hasn't it opened yet?" the citizen teacher zhang went to the redison hotel in tsai creek, which he always expected to open quickly so that he could bring his family to the buffet。
In a form issued by the ningbo city tourist board for the construction of an asterisk hotel, the redison sega hotel was to open at the end of 2012. In other words, mr. Zhang waited more than a year。
Yesterday, journalists found what mr. Zhang called the redisson sega hotel. Advertising the “redison sega hotel” outside the hotel wall appears to be old and full of soil. Far from that, several construction workers were transporting sand, floors, etc. Outside the hotel door. Entering the hotel, a large number of floors were stacked on the ground floor and marked with the words “ninboredison hotel”. The scaffolding has not been removed from the building。
"does it take some time to do the renovation?"
"i've been here for over a year, and it's going to take at least six months to renovate, and there's a lot of things that aren't done." a worker said。
A staff member of the preparatory group for the redissen sega hotel told journalists that they had indeed delayed the opening of the business, although there were many factors influencing the delay in opening the business, including the pace of work, the market environment, etc. He stated that the hotel had been established earlier, and that they had not been able to anticipate the sooner they hoped that the site would be opened, given the fact that the site was in the middle of the event, and that the economic development of the event would have facilitated the hotel。
Not an example
Many hotels delayed opening
Or slow down construction
The situation at the ningporedisson hotel is not an isolated case。
In ningbo, a number of five-star hotels, like the redison hotel, have passed their scheduled opening hours, but have not yet completed or opted to delay opening. For example, the garrett hotel was opened in 2013 and is not open today; the hirato ishiyama hotel, originally scheduled to open in 2013, is not expected to open until 2016。
Similar indignities also exist in the area of baptism. “the bonghua hotel, between cultural exchanges on both sides of the straits, and the motome hotel have not been completed. I'm not very clear about the situation at the grand rido hotel, but i don't think it's open.” yesterday, a bong-choose tourist said。
According to the head of the ningbo city tourist board, there are still more than 30 five-star standard hotels under construction in the city, which will be built and opened in recent years. Although many investors have been delayed or slowed down by macroeconomic and policy requirements, the future expansion of the number of high-end hotels will become a reality。
"accounting an account."
It's hard to recover costs
There's a hotel that won't pay interest for a year
So many high-class hotels. Can you make a profit
“many hotels in ningbo today are at a loss, one day early, thanks to one day. Like a five-star hotel in new east city, which has invested 1. 6 billion dollars, the banks have borrowed a lot, and the annual turnover is not enough for interest.” teacher wang (alias) has been in the hotel industry for many years。
He said that the hotel business was particularly difficult today, since the authorities had been frugal, and that if so many five-star hotels were to open, the increase in the number of visitors would not keep pace with the development of the hotel, partial liquidity would be insufficient and private borrowing of a large number of hotels would be bankrupt。
He wrote a copy of the hotel's operating costs:
As a rule, the cost of building a hotel varies according to the location, as is the case with the investment of the authorities, which is more than 10,000 square metres per square metre, while the cost of investing in the enterprise is higher; the cost of constructing, renovating, purchasing equipment for the facility and furniture for the goods, in addition to the land money; and the cost of maintaining the minimum manpower for the hotel operation, which is as usual $20 million per year, and the cost of energy consumption, which is $8-15 million, plus the cost of food, washing and so on, are not small. It would take many years for a hotel to recover its costs at $200 million per year, and it would be very difficult to reach $200 million today. It is therefore difficult for hotels to recover costs unless they develop commodity houses to make up for their losses。
Analysis
Ningbo hotel industry
Product homogenization signs are stressful
Why can't a five-star hotel open
“the regulation of the authorities has had an exceptional impact on high-star hotels that depend on the consumption of three publics.” according to industry sources, this is one of the main reasons. In addition, the five-star hotel in ningbo shows the current situation。
“in the past year, five-star hotels in ningbo city accounted for more than 10 per cent of astronomer hotels, a figure that is 5. 27 per cent above the national average, 5. 7 per cent above shanghai and 3. 8 per cent above beijing. The number of five-star hotels in ningbo may soon exceed an alarming 30 per cent, which would create an unfavourable situation against market rules.” the director of tourism management at the zhejiang institute of business and technology (zhejiang) has a more in-depth study of ningbo's star hotel, which he says is overheated, with some regional five-star hotels. Excessive concentration increases short-term supply-demand tensions, price competition, competition for talent and pressure on industries to survive。
According to the chong guo, the type of ninbo-class hotel is single and the competition for homogeneity is particularly stressful — equipment facilities are much the same, operations are largely similar, and hotels are the same type of customer. Compared to the cities of hangzhou and suzhou, the five-star hotels in ningbo lack a visible local cultural identity, even fewer have special quality hotels, and there are almost no leisure, sanatorium and cultural hotels。
Proposal
It's time to put it together
Avoid duplication of construction
“the five-star hotels that ningbo is building today are almost all large and similar. The fact that mines began almost simultaneously in the same region during the reunification period and that a similar number of five-star hotels were being built at the same time was not only a waste of resources, but also topics that could lead to vicious price competition, the landing of quality services, the deterioration of the market environment, and the lack of human resources.” according to one in-house source。
In response, the deputy director-general of the royal cafeteria hotel hu shanh suggested that the hotel industry should be developed in full. The authorities need to take an integrated view of the needs-based layout of the region and avoid duplication. For hotel investors, in addition to commercial hotels, in-house and ecological hotels should be developed in the future。
The secretary-general of the ningbo city hotel industry association should say that the five stars were service brands and not pronouns for corruption. As a five-star hotel and five-star service, high-end clients are required to change their philosophy, optimize their services, abandon the pattern of official consumption previously entrusted to government, and maintain high-end markets. At the same time, there is a need for a strong product that will continue to increase civilian consumption and allow more civilians to enter the five-star hotel。
- sound
It's not reasonable for the authorities to instruct
Why is there so many five-star hotels in the market
Mr. Wang (alias) said that many hotels were now built under unreasonable guidance from the authorities. For example, in order for a group to obtain relatively cheap plots of land, the authorities may, by chance, suggest that the building of a five-star hotel must be accompanied by land。
Moreover, many hotels in ningbo today, such as those with five stars or five-star standards in the far east, mangao, pan pacific, longau and others, are invested by state-owned enterprises。
