In recent years, cross-border sellers have been enjoying the flow dividends of social media, with most of the advertising platforms that sellers have just started choosing being mostly facebook and google. In contrast to google ads, facebook ads are based on the core location of real users and allow for a more precise circle of potential customers。
As the world's largest overseas media social platform, facebook reached 59 per cent of users worldwide. By march 2021, facebook had reached 2. 8 billion and 3. 2 billion a month, one of the indispensable channels of diversion for cross-border electric operators。
However, since the introduction of the ios client protection policy, the cost to vendors has skyrocketed, advertising prices have risen year by year, and even some keywords, one click is dozens or even hundreds of knives, have not worked。
02
It leads to trouble
“flows are the way of the king”, as the independent station itself is free of traffic, and access to natural flows becomes very difficult, as well as price increases and reduced precision, resulting in difficulties for many independent station sellers. Since the amazon seal, a large number of sellers have set up stand-alone stations to reduce risk, and the original flow pool has been flooded with new players. Flows have been divided, leading, on the one hand, to fewer and less traffic available to vendors and, on the other, to higher transaction costs。
Thus, the flow of stand-alone stations requires a careful division of individual blocks, different marketing approaches for different countries/areas, industries, population groups, capturing the weight of inputs from all channels, and choosing the right marketing tools according to their location to help them achieve a better flow in order to rapidly improve operational efficiency。
03
It's an enabling brand
The private domain marketing tool is the solution to the problem of sellers' “independent station distress” by focusing on tailoring one-stop marketing solutions for cross-border electricity negotiations, including six main channels of traffic, such as ws out, short video out, social media out, google out, mail out, station out, etc。
There are currently six main channels of traffic that are common to independent stations:
1 google seo
According to statistics, user hits on pages that are best ranked on the home page are several times higher than those on competitive advertisements, and the rate of conversion is incomparable, which is why most stand-alone vendors are keen on the natural optimization of websites rather than competitive advertising。
Private marketing tools are based on big data, cloud computing, artificial intelligence marketing techniques to improve the client's internal optimization of google seo, rapid expansion of sem, b2b matrix screens, increased website traffic, core professional term positioning strategies, meeting the needs of different industries and expanding brand name visibility。
2. Overseas social media
Social media abroad have become a “necessary route” for many independent sellers to market overseas because of the low cost of diversion. Currently, mainstream social media abroad are mainly facebook, instagram, and so on, but facebook accounts are blocked while using facebook for marketing purposes。
With the help of technologies such as artificial intelligence and big data, private marketing tools are used to connect fb social platforms with major electrician platforms through api. Facebook api helps clients avoid blockages by providing bulk flow through the four main features of best friend-taker, team-taker, home page-taker and live broadcast. Supports the import of data with a single key, multiple-account timing comments, postings, and easy solutions to cross-border time differentials。
3. Short video platform
Two billion live users per day, more than 30 million users per day, spread across 91 countries and territories around the globe, with a total length of up to 400 hours per minute of video uploading. Short video has become an essential part of people's daily lives。
The private domain marketing tool helps clients to generate an ingenious mass of n-created short videos through multi-dimensional information, and through matrix ai technology, smart-generated videos are posted to major platforms to achieve short video seo ranking and exposure. In addition, multiple-source multi-dimensional access to independent stations through artificial intelligence and large data filters, the extraction of potential customer data by one key, and the transmission of information through the whatsapp api cluster while verifying account validity。
Four, whatsapp
An increasing number of overseas clients tend to communicate with ws, but many vendors indicate that client response rates are particularly low; or mail is sent back to the trash; and tens of millions of emails are sent every day without an information disk。
The private domain marketing tool links to 24 big digs, 30 big overseas data platforms and 2. 5 billion social media data, and reaches customers through the whatsapp api bulk mining, precision filtering, and access to the target user contact, with an automatic response from the smart customer service. The advantages of high service delivery, high reading and high response, as compared to traditional access channels, are indispensable “new customers develop the magic” for stand-alone vendors。
5. Mail marketing
A number of cross-border vendors often encounter the closure of their e-mail platform accounts in the context of mail marketing, with low response rates and low results; others send many e-mails but are in garbage mailboxes ..
Private-area marketing tools have leading ai containment technologies, as well as smart excavation, filtering, mass development technologies, covering 30 overseas platforms and 12 collection channels. Accurate collection of customer mailboxes, bulk filtering to verify their validity, bulk distribution, and over 90 per cent of mail, significantly improves work efficiency, enhances account security and helps stand-alone sellers achieve low-cost bursting
6. Independent stations
The stand-alone station model allows for cross-border electric operators to take over, mainly as a result of efficient, fast start-up, low-cost and high-profit measurements, which are considered to be a blow-down method in the industry。
In the area of site-building, private-area marketing tools, through specialized products, help sellers quickly address immediate initial needs for site-building, such as fast-track station-building, site-based replication, seo optimization, sem marketing, full-source access to brand-owned stand-alone sites, 30 days of natural traffic to the website, and global potential clients to find you and save time costs。
It is thanks to strong data support that our grasp of user experiences and market sensitivity are put in place, using a one-to-one advisory service model, from team to platform, from home to overseas, to contribute to the growth of private traffic in independent global stations。
The time has come for brands to attract more consumers, to take advantage of independent stations to take advantage of the wind, to take advantage of private traffic, and to settle the brand's own value has become the key to sellers'success. Private marketing tools offer new opportunities for cross-border electricians to exploit new growth in cross-border electric operators and to achieve one-stop-off profits。
