To raise the ranking of the website has been a long-standing topic, and the vast majority of station chiefs know that keywords are optimized, but is the key word that you have created on your website or is it a key word that already exists in the web? Do you have a brand name for your website? With this question, you and i are learning today only a few ceos know about the strategy of creating a keyword library to raise the ranking。
Only a few ceos are aware of the strategy of creating a keyword library to raise the ranking。
First, what is the role of creating a keyword?
1. Setting the direction of website optimization and providing guidance for updates
(1) each site has its core and supporting content, and most of the site directors or seoer do seos with their top key words, i. E. The main key words of the website. For example, you're a product, assuming you're a compressor, so the main keyword on your website is a compressor。
(2) if your web-based keywords are limited to a small number of core words, the coverage of your keywords is certainly insufficient. What is the coverage of keywords? Assuming that there are 100 key words on the internet on “web site optimization” and that your web keywords are only site optimization, website optimization methods, website optimization techniques, rookie site optimization, etc., and so on, assuming 10, the coverage of your web keyword “weblog optimization” is only 10 per cent. In fact, most station chiefs run websites with less than 10 keywords, so when users search for keywords, you lose a lot of traffic and your website is not competitive enough. Remember that keyword coverage p= website keywords/related keywords (extended keywords)
Seo optimization of web keyword coverage
(3) the creation of a keyword library for the website allows us to fine-tune the website keywords to guide the updating of the website. Every time the content of the website is updated, the content of the updated article needs to appear as a key word for the site, and without the key word for your website, the update will be meaningless. Not too many keywords were added, one or two words would be sufficient, and one keyword would be optimized and would gain significant content value. Maintaining these keywords will result in a steady rise in your keyword ranking and a gradual rise in the overall ranking. The point is to add the right ones, not the hard ones, but the natural ones. The addition of specific keywords is not regulated, as long as the whole text is fluid and does not appear abrupt。
(4) in addition to the optimization of the core keywords, care should be taken to expand the keywords to capture some relevant words, long end words, time-bound keywords, etc., to enrich your keywords and increase your keyword coverage。
2. Relevance building, guiding the building of the inner chain
(1) this question is perhaps not clear, and let us give an example. Assuming that the keyword is “keyword”, then the ranking of keywords, the analysis of keywords, the optimization of keywords, the skills of keyword ranking, the method of ranking keywords, etc., are all relevant and can be placed on our website, which is the relevance building。
Geo optimization of the internal chain building map
(2) relevance keywords that are well suited to inner chain construction. Here we do not recommend the introduction of automatic chains, which can easily lead to too many keywords, which would seem to be very natural and unreasonable. What is an automated chain? Some websites find that whenever a keyword appears in a text, the keyword automatically adds a hyperlink to a specified site. If i set the keyword to optimise the website, which is linked to c, then once the word optimises in the text, it automatically adds the link to the c position, which is the automatic chain. We advocate the natural addition of the inner chain, which needs to be targeted in order to be of added value。
3. Analysis of keywords, gold mining keywords
Is gold valuable? The key words we need are not randomly stacked, but also valuable and competitive. We call them gold keywords. Why dig gold keywords? Some core keywords are too broad and uncompetitive, such as you do a hundred times the key words, and the search results exceed 100 million, which is meaningless. So we need to dig up the gold keywords that belong to our own website。
Seo optimizing web core keyword digging
(2) how can the degree of competition of keywords be analysed?
A. View index measures
Your key words, best search results are not saturated when you search 100 degrees, such as a search compressor. If the search results are not saturated or even numerous, such keywords are competitive。
B. Keyword conversion rate
Assuming that the key word a brings an ip of 200, a conversion rate of close to 30 per cent, a key word b brings an ip of 10 and a conversion rate of close to 42 per cent, it is clear that the key word we need to optimize is b。
Second, steps in the creation of thesaurus
1. Digging of keywords — including principal keywords, one extension, two extensions
How do you dig up keywords?
We can dig through a 100-degree extension assistant, or through a 100-degree pull, search, user search habits and combinations of keywords。
For example, assuming optimized seo training (assuming core keyword), we expand:
Geo optimization of web-based keyword extension methodology
When we reach out, you will find that our keywords are still rich. Many of the station chiefs did not know that they only know how to optimize the core key words, and 90 per cent of our traffic is from long end keywords。
Categorization of keywords - by category, price, value, time
For example, the columns on your website, which are classified, are mostly sorted by category, using keywords. Some of them are mall sites, some of them are classified by price, mainly by fields
Key vocabulary maintenance - subtraction, analysis, coverage, support of the inner chain
Regular checking of the keywords, user searches for lower or non-searched keywords requires attention, especially for time-sensitive keywords。
4. Expanding the coverage of keywords?
As explained above, the coverage of keywords is p = web-based keywords/related keywords (extended keywords), assuming that our vocabulary has 200 keywords, 20 have recently been optimized and 180 have not been optimized. By the time these 20 are stable, why don't we opt for the remaining 180? The selection of another 20 will enrich and stabilize our keywords and increase the coverage of keywords. The second is the support of the inner chain — the interlinking between the relevant keywords, which has been said before and is not repeated。
Third, use the vocabulary to raise the ranking
1. Gold keyword priority strategy
First of all, we need to look at the key words of competition, which is not much to mention. Assuming that all the key additions to the web sites you search for appear on the front page, indicating that the keywords are highly competitive and that they are clearly difficult to do, then we will test the keywords, look at the first page, see the time of construction, the number of extra-chains, the number of entries, etc., to optimize the search for less competitive keywords, which would be more conducive to the site's ranking。
2. Highly relevant inner-chain construction strategies
What is highly relevant? For example, the seo optimization techniques and the seo optimization strategies and the shanghai seo related terms, the first two are clearly highly relevant. It is common to say that two words are basically called highly relevant. High-relevance inner-chains can improve user experience and optimize the overall keyword of the website, thereby increasing ranking。
