On april 28th, 2026, the three dollar foods corporation organized a strategic launch of the three dollars real live brands in beijing. This is a milestone in the 70-dollar deep-tilled dairy industry, which holds the quality of the craftsman's heart, as well as in the “real work” strategy of the heavy brand, leading up the industry. With “fresh work” as the anchor, three dollars are moving from quality tillage to value orientation, making every effort to embark on the ambitious vision of “china’s standard definition of life in the dairy industry” and opening a new journey to quality brand development。
The launch took place in the presence of the deputy secretary, director, general manager of the first agricultural foods group, chairman of the tri-dollar foods board, yuan ho-joon, and the entire core management of the party secretary, director, chen yi, and general manager chen hae-fung, who demonstrated their strategic resolve to fall; the brand's spokesperson, go yo, tin zhui, helped with the surprises, set fire to the site with national influence and passed on the brand's “fruitful” temperature. In addition, ecological partners such as industrial chain partners, representatives of scientific institutions and others have gathered together to build a new culture of the whole industrial chain in partnership with the development of the dairy industry by linking it to “live” and to write a new chapter on the quality of chinese dairy development。
Launch of the real life strategy to build a product and lead a new industry
This is the “little lives” strategy, which has a three-dollar, in-depth thinking and long-term layout to promote high-quality dairy development, highlighting the role of national dairy companies in shaping the times. In keeping with the trend of deep industrial adjustments, the tri-dollar has taken the initiative of choosing the “hard and right” path of development, using long-termism as the basis for upholding the three-minded concept of “awesomeness, common sense, greatness” and promoting stock competition from the expansion of the dairy industry, moving to value competition for quality upgrading, defining new standards for china’s dairy industry。
President yuan ho-zong said:The ‘verily living’ strategy is the proactive layout of a new pattern of high-quality development based on chinese dairy industry. It is also a solemn declaration of 70 brands that are committed to their original purpose and move towards a new journey, and more so, a firm commitment to the mission of quality and the preservation of the health of the nation, as a national lactator.”
The real work strategy cuts across the three-dollar industry-wide chain, focusing on the core concept of “focusing on beijing, all consumer-centred”, building a full value system based on the three pillars of “real, fresh and living”, building barriers to differentiated competition, and continuing to inject fresh energy into upgrading industries。
Based on realism, the agri-food group has 100% of its own milk supply, thanks to its own cattle and 28 modern pastures; it maintains a 72°c low-temperature pharmacosis process and retains more of its original nutrients. From the vast range of pastures to the people's table, every drop of milk is ensured to be true and pure. This commitment to realism has solidified the foundations of national trust and has given consumers the confidence to choose a tri-dollar product。
We'll build a few barriers. The innovation is based on the t+0 model of “zero-point production at night, distribution on the day, rise on the day”, based on an integrated and self-owned cold-chain logistics system that adheres to the seven-day short-assurance pledge and locks up the fresh taste of cow milk to the maximum extent possible, in order to create brand core competitiveness。
Active value: implementation of an open ecological development strategy, pooling of top-level collaborative resources; tracking of cattle breeding, milk supply management, production processing, end-sale sales, based on a closed chain of industry; product abundance of five active nutrients and efficient retention of fresh nutrients. Three dollars for life quality and multi-dimensional innovation are tailored to the needs of the public for healthy consumption and sustain consumer aspirations for high-quality dairy products and a better life。
As general manager chen hae-fung said: “return to reason, return to origin, return to value, this is the real need of consumers. What we need to do is to get back to the source and make a nice glass of milk in order to keep the red line safe and secure in order to respond to consumption demand with a sense of caution, to sharpen the entire industrial chain, to internalize the “real life” strategy into a long-term entrepreneurship programme of action, to restructure the industry's value system, and to lead china's dairy industry from “safe” to “new life”。
The three monographs set high standards in the industry, with double advocates interpreting “live” inheritance and innovation
In the end, a product is needed to lay the ground. At the launch, for the first time, three single items under the 3-dollar food flag — fresh milk in beijing, yogurt in beijing, and pure milk in beijing — were presented collectively, building a matrix of the whole scene products covering low-temperature fresh milk, low-temperature yogurt and hot milk, and three single-celled industry top-level standards, setting new standards for the living quality of china's dairy industry。
As the first large single item on the low-temperature track, fresh milk in beijing is the core vehicle defining the highest standards of chinese milk. Based on 100 per cent of the milk source of the 28 owner-owned pastures of the agri-food group; maintenance of the 72 °c low-temperature pneumocococcal process, maximum retention of active nutrients such as lactating protein; and adoption of the 7-day short quality assurance standard - the three-dollar definition of “fruit life” as the extreme standard. This not only highlights the three-dollar ambition for quality, but also leads to the normative and high quality development of the milk industry. Since its listing, revenue from fresh milk sales in beijing has increased by more than 30 per cent over the same year, becoming the core underpinning of the brand's deep-tilled home base, fully confirming the market recognition of rod products。
A large monolithic yogurt, beijing yogurt, leads the new course of the industry with natural ingredients. As the first domestic money to obtain the authoritative endorsement of the “clean label product level 0” and “natural formulation foods”, the three-dollar plus-nature, all-natural pure formulations create a new path to natural healthy yogurt in the country, matching consumer demand for natural healthy foods with improved consumption in the enabling industries。
As the first major single item in the field of temperature, beijing pure milk led the industry to the top. With a three-dollar “fresh ecological closure ring”, pure milk in beijing is rich in alpha-milk protein (7000mg/l), beta-cream protein (500mg/l); the vtis-enabled process is instantaneous, which preserves sufficient active nutrition and has a subtle taste. It's "60 days" to break the traditional boundaries of warm milk, combines easy drinking with fresh nutrients, subverts the inherent perception of warm milk without life, and sets up new poles for warm milk。
At the launch, three-dollar spokespersons, yo and ting, appeared together. Through the introduction of the national actor goyue+ new generation illustrated ding zhui matrix, a three-dollar inter-generational connection and full-age coverage was achieved, with a strong brand fundamentals and deep-seated consumer mentality: as a repertoire of kyoyo and 70 years of high quality, gyoshi holds the brand “under the test of time” and awakes the emotional memory and trust of the old beijing people; ting yiu, with his youthful and innovative image, links the new generation of consumers, passing on the brand’s new idea of “to keep pace with the times.”。
As secretary chen said: “these innovations, individual and innovative, are a living example of three dollars to meet the country's overall nutritional needs. It also highlights the three-dollar food product innovation that has always led to industry development.”
Together, global partners, building a whole industry chain of “real living” biosphere
Behind the power of excellence lies the strength of the ecosystem. In conjunction with its research on the strength and quality of its products, the china dairy association and the beijing dairy association have joined forces to bring together industry, scientific research and channels to create a new ecosystem of open synergy, symbiotic development and fresh progress。
The launch took place with the signing ceremony of the three-dollar living eco-partner contract with leading international research companies, such as andrew, novo and new won, the first dissemination platform in the mass media, and the main online channels, such as the tokyo supermarket, the skycat supermarket, the 7s fresh supermarket and the shivering dairy products, in order to achieve a strategic and deep-seated development pattern。
This contract is a key step in the construction of the whole industrial chain, the "real work": improved product innovation and process upgrading based on cutting-edge technology from international scientific partners to build technical support for the single-product quality of poles; leveraging the head media matrix to expand the volume of real-life brands to make industry and consumers aware of the three-dollar strategic resolve and product strength; and connecting the whole scene with new retail channels to widen product reach borders, achieve market coverage across the world and increase consumer access to three-dollar live products。
This cooperation has far-reaching implications for all parties: for the three dollars, it will further improve the whole industry chain, strengthen core competitiveness and strengthen the head of the industry; for the partners, it will be possible to achieve mutually beneficial symbiotic and synergetic development based on the capabilities of the three-dollar brands and industrial resources; for the industry, it will bring together efforts to integrate industrial resources, promote technological innovation, quality upgrading and model innovation in the dairy industry, and contribute to the normative, high-end and dynamic development of the industry with ecological cooperation。
The 70-knocksmiths are at the beginning of their minds and the new journey towards the future is rare。
On the basis of a new starting point for development, the three dollars will be guided by a strategy of “awesomeness, common sense and greatness”, guided by a strategy of “real life”, and by a vision of “one good milk with heart”. In the future, the three dollars will insist on doing “hard and right” things, building a long-term, deep-farming country dairy pole that will drive sustainable high-quality enterprise growth, help to revitalize china’s dairy industry, and make a solid contribution to national health and industrial development。
