Many brands, operating in small red books, focus only on short-term exposure and diversion, while neglecting user deposition and buy-backs, resulting in “flows coming and going” and difficult to achieve long-term stable growth. In fact, long-term brand growth can be achieved by bringing precision users to the private domain (business micro-intelligence, community, etc.) and fine-tuning operations to increase user stickiness and buy-back rates. Guangzhou win-win network, 16 years of internet marketing experience, launch of small red book + private-language operating service, to assist in the retention of precision users of brands and long-term buy-back。
Our little red book + private domain is operating, following the core logic of “scrawling grass-dwelling in private-detailed operation-repurchase of fission” to form a complete operational closed circle. Step one, little red book grass. Through high-quality content weeds, attracting accurate user attention to accounts, in writings, comment areas, accounts home pages, naturally direct users to add business micro-intelligence or enter communities, such as “adding business micro-intelligence and receiving exclusive preferences” “to gain more dry goods and benefits”, avoiding hard guidance and increasing user acceptance。
Step two, private user deposition. Organization of professional private sector operators responsible for receiving and classifying users after they have been added and for the accurate labelling of users according to their interests, needs and consumer abilities, such as “potential customers” “buyers” “high frequency” buy-back users, providing the basis for further precision operations. At the same time, a well-developed private sector operating system is in place, with user welcome language, daily rules of interaction and a sense of brand value and goodwill。
Step three, fine operation of the private domain. Regularly promote high-quality content (dry goods, product information, preferential activities) in private communities, enterprises, interactive activities (drawing prizes, questions and answers, sun sheets) to increase user activity and viscosity; timely answers to user questions, understanding user needs and feedback and optimizing products and services; and individualized content and preferences for users of different labels, such as repurchases for buyers, piloting of products for potential customers, and increasing conversion and repurchase rates。
Step four, repurchase and fission. By operating in a private domain, fostering consumer habits among users and increasing user buy-back rates; at the same time, introducing fission activities (e. G. “invite friends to join, receive benefits”, “sharing product sheets, obtain preferences”) to guide users to share proactively, achieve user fission and expand the precision user community。
Compared to a single little red book operation, a small red book + private domain connection operation allows for the transformation of “flow-to-user, client-to-client, client-to-crowd” and allows long-term stable brand growth. We have helped multiple brands to upgrade their private deposits and repurchases: one home brand operates through the private domain, with a 40 per cent increase in the user buy-back rate; and one make-up brand increases by 3,000+ the precision of its users through private fragmentation. Selecting a win-win web-based little red book + private domain-connected to operate for a long-term buy-back, allowing the brand to grow in small red books。
