This summer's ceremonial battles, the jubilee strategy, recorded a new 15 billion-dollar broadcast, while the achilles unexpectedly announced the closure of the front channel。
On 3 september, achilles released a statement announcing the official closure of the system to show the volume of the network's front desk, replacing it with the content heat of the composite user discussion, interactive and multi-dimensional type of indicators。
The achillesian side has indicated that the negative effects of the play-up are becoming more pronounced and that companies want to optimize content selection with more scientific thermometric indicators, refer more high-quality works to users and objectively change the status of the industry's “data-only competition”. There is no indication as to whether this will be followed up on the two platforms, video and yoko。
However, it is still too soon to say whether this will bring an end to the current battle over the flow of video websites. Senior film industry observers have told the new kyoto newspaper, di:dujiaojingkeji, that while the achilles has closed to show front-stage airings, they still retain a few positives and comments, two indicators that are likely to soon become new ones。
How do you calculate the content heat? The achille art is not open
The new kyoto newspaper unicorn whale technology (id:dujiaojingkeji) learned from inside the acchia that the content heat of the acchia arts includes user viewing behavioral data, interactive behavioral data and sharing behavioral data, and represents a combination of the data obtained。
For this reason, journalists have access to the front page of the achilles show that, for example, the popular jubilee strategy is currently an index of 9807. So how does this index work? What is the upper limit of the heat index?
In response, ninkyo’s unicorn whale technology (id:dujiaojingkeji) has learned that the achilles algorithm is based on different weights of integrated data, such as play volume, user viewing behavioral data, interactive behavioral data and sharing behavioural data, as well as one but not the only ones. It will be followed by an increase in heat rankings, content flow curves, peak heat rankings, etc. The data source is the achilles platform itself。
As to how it was calculated, many of the above-mentioned sources stated that “provisional confidentiality”。
So is there a problem with "black box operation" too? How do you measure the amount of play that the advertiser cares about?
The above-mentioned persons explained to the new kyoto newspaper, unicorn whale technology (id:dujiaojingkeji), that the content heat index would remain transparent and that the co-authors of the acchia would continue to see through their open platform data on end-playing, cumulative broadcast volume, play trends, user viewing behaviour analysis, user portraits, content analysis, etc. For ordinary users, they were not concerned with the volume of the broadcast, and the choice of the programme was based on the “hotness” of life。
No playout, video sites or even more difficult to compare horizontally
In the statement, achilles repeatedly referred to the impact of “play-only” on industry. In an interview with wang xiaoqing, chief content officer of the achilles, stated that excessive attention to broadcast volumes had a number of negative effects on industry and that a large number of high-quality works had been buried because of the lack of an objective and impartial evaluation system。
He expressed the hope that this would allow the video industry to focus more on the problems posed by “play-only” and to reach consensus with the industry. “following the closure of front-office traffic data, while we invest in the study of heat values that can truly reflect the quality of content and the popularity of users, we will also keep an eye on the state of the market, if market-front traffic data can be cleansed to the extent that they reflect the value of content in a basic, real and equitable way, not excluding the restoration of front-office traffic.”
This is related to the strict regulation of audio-visual programmes by state ministries since this year. Previously, the ministry of communication, the ministry of communications and tourism and the general directorate of radio and television issued a circular on further regulation of the distribution order of audio-visual programmes on the internet, emphasizing further regulation of the distribution order of audio-visual programmes on the internet, the preservation of a healthy and clean cyberspace, the non-attractive attraction of hits with low-intensity ideas and the absence of malicious speculation and competition。
The circular at that time also made explicit reference to the insistence on putting social benefits at the forefront and strongly opposed vote-only, view-only and click-only. Major television stations and industry organizations have also responded positively to the circular and have joined forces to counter the “gyang contract”, “failure to work” and “hits” in the film industry。
In fact, in august last year, acchia published a standard for calculating the volume of video content, trying to change the industry's practice of comparing the volume. At the time, the "play volume" of plays, films, ensembles, etc., was defined to include only the number of playouts in the form of real films and high-relevance card segments, excluding other star interviews, cross-sections, etc., which were less relevant to the series。
Unfortunately, however, the number of webcasts on video sites has continued to grow at an unsatisfactory rate, and major video sites have remained open to brushing under intense market competition. According to ye eun's video think tank, during the summer period from june to july of this year, the mainstream video site was connected to 29 television dramas with more than 47. 6 billion broadcasts, of which top 15 produced nearly 43. 2 billion, a figure 30. 8 times greater than china's 1. 4 billion population。
Senior film industry observers have told the new kyoto newspaper, di:dujiaojingkeji, that if each family replaces the playload with content heat, due to different methods of calculation, it may not be possible to make lateral horizontal comparisons, “as if you could not tell which of wolf 2's hits and wolf 2's box office is higher, because they are not on the same dimension.”
Achilles sued the brush company for $500,000, but still has the water force
As an important placement indicator for advertisers, the number of broadcasts has always been the most valued data on video sites, especially since the division of the squares has been highly associated with the volume, which has created a natural impulse to brush。
It is worth mentioning that, on the days before the announcement of the closure of the front channel display, achété sued hangzhou for winning the case and receiving a compensation of 500,000 yuan yuan, the first case of unfair competition in the country caused by the “brushing” of video sites。
According to the people's court of xuxiang, shanghai city, hangzhou flemming information technology ltd. Quickly increased the number of video visits to the achi art in a short period of time, including by changing the ip address several times. During the period from 1 february to 1 june 2017, the company made more than $1 million illegally by manufacturing over 950 million false visits。
Zhao, a well-known it and intellectual property lawyer, said to the new kyoto newspaper, id:dujiaojingkeji, that brushing was a false deal and an improper competition that affected consumers ' right to know, thereby undermining consumers ' legitimate rights and interests, and also undermining the normal market competition order and the interests of video sites and advertisers. In addition, the amount of brushing adversely affects the credibility of the video site and increases the bandwidth cost of the video website server。
However, there are still some brush companies working on brushing, and journalists have found them in some of the qq-groups responsible for brushing, saying that websites such as the cool potatoes, the queue, the achilles, and the fox-search video can still be brushed, but technical tests are required for the exact calculation of the temperature of the unknown content due to the closing of the achilles front page。
There is an offer from a businessman to the press that the price of 1,000 heat in the achilles is $20, but there is no guarantee that the heat will remain。
The cancellation of the front page shows that it may be possible to curb over-crowding in the film industry, but it is still not known whether the advertisers will be billing the new indicator of content heat. According to an example of a home-made magazine about to be broadcast by journalists, exposure and total hits continue to be important indicators for attracting advertisers. In the case of the magazine, the achilles still use traffic and brand exposure as the main basis for pricing。
Some of the advertisers who offer advertising services have indicated to journalists that, in practice, the volume of broadcast is still very important in advertising cooperation, but the advertisers also look very much at the compatibility of video content with the products disseminated。
