The seo operation is a useful and fast-paced step-by-step ranking for the website, and then the flow changes. So how do we go through the formal optimisation of the new site。
Theme style of the website
Many of the new station chiefs are often dissatisfied with the site, which is often changed, and i would like to say that the optimization of the new station is very poor, as is the case when a new student comes to the campus and changes his hair and dress tomorrow?
At the beginning of the construction, we need to be clear about the theme of the site, the style of the site and the key words of the site, and not change after we have won. In this context, the way the web site is designed, first and foremost, to set the page, bearing in mind that it must be reader-friendly and attract clients to stay, which is an important reason for improving client perceptions。
Depending on the subject matter of the website and the target population, the intention is to create the site. Together with different layouts and colours, demand websites are abbreviated, still atmospheric and summarised。
Abbreviated is that there is not much above the home page; the atmosphere is coloured and the image is fine; this is about putting more things on the home page, but it doesn't look like a mess。
Selection of domain names and servers
The domain name does not have to be selected, but the new domain name does, and even if a 10-year old domain name does not optimize itself, the old domain name is chosen for nothing。
Domains are selected at times to select spelling domain names as much as possible, and perhaps to spell short domain names, so that customers can remember and visit again. Look closely at the many well-ranked websites, where domain names are chosen by spelling domain names, which, according to my estimation, are briefly reminiscent of such domain names, with a high level of return visits and a high level of client perception。
The selection of servers is essential, just like a house where people live. The closer we get to our headquarters in beijing, the closer we get to beijing, the more the servers are chosen, the same place we live in beijing, the beijing people, not the beijing servers, but the big cities, like hangzhou, guangzhou, and so on。
There are many who, in order to avoid a case, will select servers in hong kong that may be abroad. The websites on these servers are like a person without a passport and an identity card in the country, even though we will not be sent back to our website like the immigration service, but the impact remains significant。
There are, of course, many small station chiefs who will select the increased virtual space. After completing the location selected by the server, and given the type of server selected, the type of server is equivalent to the household size of the house, the large house must be better than the small house, and a single house must be better than a group apartment. This is when we can select some of the big-name servers, and we can select them in detail without advertising. Such servers are generally relatively secure, rarely open, and, ideally, have an ip on their own, so that your website will be well advanced in finding the engine。
Iii. Seo optimization of the website
The number of times when the headline of the website selects the key words must be limited, the first two to three are sufficient, and other long-term key words can be selected. Detailed seo optimization techniques can be found in the following points:
1. Site catalogue and page optimization
The seo not only gives the home page of the website a good ranking in the search engine, but also, more importantly, brings traffic to each page of the site and optimizes the choice of internal pages for long-term key words。
2. Publication of content and placement of links
The search engine, which likes regular updates of website content, rationalizes the website's content posting schedule, updates daily, and publishes articles with a high level of originality, is one of the key skills of seo optimization。
Link placements organically connect the entire site to allow the search engine to understand the importance of each page and the meaning of the key words. Reference is made to the first point, where the friendship link and the outer chain war are opened。
Sitemap
Based on the structure of your website, the site map is created to make your site more and more friendly to the search engine, so that the search engine can visit all the pages and columns on the site through the sitemap。
4. Web traffic profiling
The website traffic analysis, which guides the next seo strategy in terms of seo outcomes, together also serves as a coaching tool for the optimization of the website's clients。
And let's not forget to submit it to the search engine. It's just as important as rebirth。
5. Critical characterization (also known as critical verb location)
This is the most important link in the seo optimization, with a criticalometric analysis of the key words, a competitor's profile, an analysis of the key words and the relevance of the website, placement of the key words, and speculation about the top words。
6. Structure of the website
The web site is structured in such a way that the reptiles of the search engine favour seo optimization, and the profile of the site contains: the removal of poorly structured web sites, the completion of tree catalogue structures, the optimization of website navigation and links, the best language for site planning is the div+css style, and the code is very structured and concise。
7. Dialogue with the search engine
Submit unrecorded stations to the major search engines for landing。
Iv. Quality external chains
Our new station must be less quantitative than the old station because of the short time we have to go online, and since it is less quantitative than the old station, we must go beyond them in terms of quality。
The level of consumption in small restaurants and five-star restaurants must be comparable, and the low-quality external link is to bring our website to the small restaurant, and the high-quality external link is to bring our website to the five-star restaurant. So, a high-quality outer chain has to catch up with many waste chains, which are the food, the better the food, the less the food, the less the vomiting, and the more we eat, the more it takes to bring our website back to the top restaurant。
And why do we put the outside chain behind the contents? It must be noted that the outer chain is equivalent to a ticket to a fancy restaurant, but it can't go in without money, so it's white. If the search engine goes through a high-quality website and finds out that there's no high-quality articles in us, it's just like going to a star-class dinner without the money, the promise goes off。
How can high-quality external chains be published? We can publish some software, such as a5, station leaders' forums and news sites, on such websites, not only of high quality, but also of short copy, double access to external chains, and 100 degree products are good local access to external chains, like 100 degrees encyclopedia, 100 degrees knowledge, etc. The last article i have detailed how to use 100 degree products for high-quality external chains, and it is not repeated here。
In other words, blogs are also a good choice, but blogs must have a strong sense of competence at the moment, and we start with a high-quality external chain of software, 100 degrees of product. More dry goods can also be found in the cell phone microblinks: the network creates the army to focus on music。
V. Quality content
Depending on the life cycle of the content, we can divide it into: stock content and flow content。
Stock content is defined as content that is not easily obsolete and that can be used repeatedly, usually with a long life cycle, and that does not significantly diminish its value over time, as well as those that are worth preserving, such as academic articles, practical courses, electronic books, etc。
The flow content, also known as consumer content, which is quickly forgotten after reading, is short-lived and more of a news function, such as information, headlines, etc。
A normal web site usually has both flow content and stock content, and there is no good or bad difference between them. They simply play different roles and performances. The flow content focuses on the popular nature of the profession and the stock content on the normal behaviour of the profession. The flow content represents the public information function and the stock content the common sense function。
The professional image of brands is primarily shaped by the contents of the inventory, and it is also the content preferred by the search engine, which needs to be quickly communicated through the wave of speech and communication, usually from the contents of the inventory, and which, when combined with the achilles of the society at the time (title parties, visualization programmes, popularization of the language), is a flow of content that is loitering through the media and communication channels, and that is primarily a pr function。
As a result, the stock content served as a backstage, as a seo, and the flow content as a front-line, as a pr. Regardless of the inventory content, it remains the flow content, which must be of value and relevance to clients. They are mutually reinforcing, and trust will be a step-by-step strategy。
As the new site is less informative, many station chiefs will choose to collect some articles. Remember, don't do this. Just because we are new and have a small number of content, it is even more important for us to start with high-quality original content, with high starting points, high demands and greater success. Only by adding high-quality original content from the very beginning will the search engine be better placed。
Together, the original content is published on a daily basis, so that the search engine does not come in and do not survive。
High-quality friendship links
The establishment of high-quality friendship links, the ability to advance the pr value of the website and the rate of updates of the site are very damaging issues for seo optimization。
Friendship links are a high-quality external chain, because their importance, i say alone, cannot depend on quantity and relevance. When a new station begins with a high-quality, high-weight website, its weight and qualitative measurement progress is also relatively high。
And there's also a correlation, like a meat-sheep-breeding site with a mechanical site, where the weight is very limited。
And the friendship link is that it must be safe, not to go up today, to come down tomorrow, to be like a man who has just made friends today, to become an enemy tomorrow, to make the search engine think you have a poor quality website。
There are many elements that affect the ranking of critical words, and seo is a system project that needs to be maintained every day, trust just to do its own work every day, and the rise in ranking is a matter of just one moment。
In other words, the age of the search engine with respect to domain names is more important, as is the fact that the 100-degree search engine will have a new moment, if you do an off-site optimization every day, and every time you update, your ranking will rise。
