On august 11th, the news was that “the group was too hard to do and ready to turn to the war on weibo.” yang jianqiang said that since june last year, yang had been running a group-purchased navigation site, with a flow of more than 10,000 ips per day at peaks. However, after obtaining an angel investment of $500,000, not much breakthrough was made, and eventually the market was ready to exit for navigation。
There are not a few entrepreneurs who share yang's experiences. Industry believes that the bulk of the group-buying navigation entrepreneurs will be cleared out of the market, just a matter of time, before the group buys the website and the group buys the navigation website start shuffles. Is this a judgment of truth or of alarm
Before answering that question, it would be useful to know some basic aspects of the satellite navigation market and perhaps the answer was clear。
First, the wave of buying has begun to cool, and social attention has been shrinking. As scandals in the conglomerate industry continue to come to light, leaving more and more consumers behind, the basic disks of users are shrinking. Data from alexa, the authoritative traffic statistics agency, shows that the rankings of independent groups for navigation are declining and that there are signs of a collapse, with only a few independent navigation sites, such as the internet, guarding the lines。
Ii. The presence of traditional cyber giants in the city has severely squeezed the living space of independent navigation websites. According to incomplete statistics, there are more than 1,000 independently purchased navigation websites, the top 10 industry sites cover more than 75 per cent of the user traffic, and thousands of small group navigations feed only 25 per cent of the market. Unfortunately, the traditional network giants of 100 degrees, 360, search dogs, netting, and grand. By contrast, heavy user and brand influence has exacerbated the harsh market environment, thereby completely detonating the navigation industry's shuffle。
Thirdly, the matteo effect is beginning to increase, with large-scale integration of conglomerate users under top industry websites. Cross-analysis of alexa data is taking place at a time when the vast majority of delegations are buying the entire site, and navigation sites such as eu net are not only located, but are also showing a negative trend. On 20 june this year, for the first time, the eu network surpassed the thousand group when it ranked 6918 tops and a small number ahead of 7,196; in less than two months, the gap was multiplied, and by the time it was sent out, the eu network ranked 5962, significantly ahead of 8074。
Unfortunately, there are a small number of commercially available navigation websites similar to those used in the eu net situation. More group-buying and navigation entrepreneurs follow thousands of routes, moving away from market centres and further into memory. Thus, the argument that “99 per cent of group buyers are forced out of the market” is not alarmist。
