Smart people who haven't gone out have finally waited for “dive”, not only to “leave out” low-priced tickets, but also to “tick down” five-star hotels。
According to data published on “where to go” travel, since 2 may, the prices of airline tickets on a number of domestic routes have been cut, from $1,500 to $462 in beijing, from $2,000 to $600 in shanghai, and from as low as $300 in some of the first-line cities. At the same time, the five-star hotels in the far north, whose prices were 20 per cent cheaper than usual during the “51st” period, were used by smart consumers as “understood”。
However, as the “linking” community is still doing its best, the landscapes throughout the country have taken the lead in opening the door: sichuan, shandong, hunan, the flow of passengers is red, the increase has doubled, including long white hill, wenzhou park, etc., nine ditches and tianmen mountain tickets have been sold successively, and the tarzans have been busy searching. The first-day reports on travel, as well as the issuance of holidays on the same trip, show several clear trends: the return of the exit budget to the country, the multi-city series of joint holidays, and the split of prices, which led to the creation of “windows”. This “five ones” is not just about the crowd, but about the flow of consumption。
Sichuan, shandong's passenger leads are running
The 1 may travel data is more hot than expected。
A number of provinces, cities and landscapes have published the “five ones” sun-eyed report cards, which show that 923 a-rated sites in sichuan province received 5. 6854 million visitors on that day, an increase of 8. 71 per cent over the same period. Old areas such as the nine jigs and the yellow dragons have come closer to saturation, receiving 121,000 visits to the town of los angeles, an increase of 23. 5 per cent over the same period, and the town of aningu has grown by up to 110 per cent. In the province of shandong, there were 4. 071,000 tourist visits in 200 priority areas, with an operating income of $200 million, and the qingdao seafront and zinan bottoms first spring ranked fifth。
In hunan province, the “five ones” received 9,279,500 visitors on the first day, an increase of 5. 85 per cent over the same period. In guangdong province, 3. 416 million visitors were received in areas above level 4a, an increase of 7. 7 per cent over the previous year. There were a cumulative flow of 585,000 passengers in the upper beach waterfront and a 34. 6 per cent increase on nanjing road walk street。
At the end of the scenery, there are more "black horses." last july, the success of the western summer hills was more than doubled, with more than 9,000 visitors hosted on the first day of the five ones. Wenzhou park, which was opened for only half a month, was flooded with 356,000 times a day, directly updating winzhou's individual scenery records. The long white mountain landscape received 16,700 visits, an increase of 193 per cent over the same period。
Following the news that the tickets were sold out, 41,000 items were booked on may 2nd, reaching maximum load levels, and the zhang border mountains of tianmenang, changsai and orange county and hunan province museums were filled from 2 to 4 april. The nanjing faw temple and the nakayama hills also saw a rise of more than 20 per cent in the number of visitors, as well as a rise in the night-time heat and crowds, as well as a rise in the number of visitors in the core areas of beijing and park and the palace。
Air ticket price dives. Consumers, five stars
Behind the crowds are the shadows of consumption logic。
The situation in the middle east has been accompanied by an increase in fuel costs, and some of the exit requirements have accelerated the return to the country. Parallel data show that during the peak of the first day of the five ones, the number of people travelling to and from yunnan increased by 89 per cent, sichuan by 76 per cent, xinjiang by 73 per cent and guangxi by 70 per cent. More notably, the unit price for “alternative tour abroad” is about 13 per cent higher than in the same period last year。
This is not a downgrading of consumption, but rather an “alternate” for high-budget customers in the country, and data on simultaneous travel show that on the eve of the “five-one” holiday and at the peak of the first day, the popular domestic air travel routes of over 3,200 kilometres include shanghai-urumqi, sanya-harbin, kash-sian, urumqi-qing island, kashdu, etc. “where to go” data show that hotel reservations have increased by almost 50 per cent in hubei eun sheng feng county as a result of the “shinbuna, china”, and that hotel reservations have increased nearly threefold in tibet after ali went into circles with “the maldives's own money”. Consumers did not give up “exit experience” but simply moved their destination back to the country。
At the same time, the past “one city at a time” was being broken. “where to go” data show that “multi-city swathe” orders for two or more cities increased by 120 per cent over the same period, with hot cities having an average occupancy time of 2. 6 days and group orders for “many rooms per person” doubling. Approximately 60 per cent of the passengers on the platform have chosen “jumping town”, representing the “fuzhou + springs + gate” related gold line and the “gangzhou + mount buddha + pearl sea” ridge-south cultural line. Cross-provincial travel accounted for more than 15 percentage points of the increase over the previous year. This is not about two or three more days, but about the cost of a single passenger, the frequency of traffic, the depth of accommodation, and the consumption capacity of extended leave is actually increased。
Another anomaly occurs at the price end. From 2 may, air fare prices were almost “cut off” from the peak of 30 april, with large amounts of special fares ranging from as much as 20 per cent in the north. What is more unusual is the altron hotel, which, due to reduced business demand, is a high-end hotel in the upper part of the north, near the farthest off-view, where the “five-one” holiday price is nearly 20 per cent cheaper than the post-season working day. The misalignment of the price allows consumers of different budgets to find their place: those who travel at the wrong peak enjoy a “fast-to-back” ticket, while those who stay in the big cities “took down” five-star hotels。
This “five ones” is a beautiful number, but it is not a crowding scene, but where money goes and where people go. The exit budget remained in the country, and the chain of play lasted longer, with the misalignment of prices leading to a clearer hierarchy of consumption. It is noteworthy that these trends may not disappear with the end of the holiday period, and they are becoming a new norm in the tourism market。
