When it comes to website diagnostics, some might ask, "what's the problem? The site needs to be diagnosed. Can it also be "sick"? Yes, websites, like us, are sick, and people are healthy and unhealthy. Of course, they have good sites and poor ones. Why do some of them rank hard, have high weights, have high traffic, have a sticky website, have very low rates of jump-out, and users view pv in depth
Why do some websites struggle to optimize their operational traffic on a daily basis, have a high rate of ejection, low weight and low depth of pvs? Why? Why? At this point, there is a need for website diagnostics, and other better-made websites must have a reason, and certainly not well done, so the site diagnostics are here to examine these causes, and then to treat the symptoms on the basis of specific “diseases”, as is the case with a person who is sick, first to find a specialist to see, smell, question, and then to perform the diagnosis using various appropriate sophisticated medical devices, before reaching a conclusion and making a diagnosis of the symptoms “that is, life in the world”。
So today, the sioux state website is being developed to make a brief summary of the diagnosis of the traditional business site, which is expected to inspire you。
It is true that the diagnosis of the website is somewhat confusing for many station chiefs who have just entered the seo industry, and it is not clear how to do it, from where to proceed. The queen's algorithm has been upgraded since february 2013, and it is too common for sites that have been demoted, k station and hair-triggered in the process, bearing in mind, in particular, that the month of july 2013 was particularly serious, with a large number of stations being downgraded and k stations。
At the time, the sioux state website was also in contact with the station chiefs of the de-emergence stations to find out about the rehabilitation of the stations, but since the de-emergence of the stations to date, many of the stations have not recovered their weight, and they are in a hurry to find out how to diagnose them, even if they are not professional enough to detect problems in many parts of the site。
I agree with that, just as the sioux web site was just entering the seo industry. Because many station chiefs are now doing seos for businesses, companies are seeing websites without ranking, traffic, and returns, which will inevitably put a lot of pressure on their optimists. So where should the diagnosis of the website begin? Some of today's experiences from many years of seo work have been shared as examples of sites that were optimized in 2013 to sell coffee machines, with the hope that some of the new station chiefs will be inspired or not well diagnosed。
It seems that a diagnosis of a website in suzhou requires an understanding of what it has done, and that its optimization is well known for the outside chain, the inner chain, the layout of the three label keys and the construction of content. These are the few points that each site needs to have in order to have a good ranking, so when a website is down or k- and hair-triggered, it is certain that it is not doing well in these areas or that it runs counter to the guidelines for the optimization of search engines, and let's talk about the sites that were optimized to sell coffee machines before the combination。
I. Url structural design diagnostic
The uurl, which is probably familiar to everyone, is the web link structure, and many in the seo industry say that the uurl is in a better static form and the uurl dynamic form, but the 100-degree official response is that it will be the same for both the static and dynamic forms of uurl, with only highlighting the problem of minimizing excessive parameters in the expression of the dynamic form uurl。
However, in the course of many years of building their own site, both the station chief and the sioux county website have discovered that they need to be recorded in a 100-degree search engine, or even in individual station dynamics, but do not forget that they are simply recorded, and that they do not necessarily have indexed rankings。
It is true that a static form of url found in the field and a hierarchy of no more than three tiers is superior to a dynamic form of url structure, whose static form url weight is greater than the dynamic form structure weight, and, without prejudice to anything else, analyses it from the point of view of the user experience alone.
So you have to start with whether the url is static in form, whether the url level is larger than the three tiers, and see if the url contains corresponding keywords, etc., which is clear and simple。
Diagnostic analysis of the three labels on the website (tdk)
The diagnosis of the three labels on the website, namely, the diagnosis and diagnosis, for which many station chiefs will have a number of keywords, especially in the title, is that it is easy for the current seo to create a critical stack of words leading to downgrading, k stations, etc., such as the website of suzhou, which has a number of key words in the title labels, as shown in the following figure:
As can be seen from the above figure, the website of the coffee machine has a keyword, “shenzhen coffee machine”, “shenzhen coffee machine price”, “shenzhen office coffee machine”, “shenzhen fully automatic coffee machine”, “shenzhen semi-autonomous coffee machine”, etc., such as to optimize the title labels, which are considered by the search engine to be a critical word stack, which is in contravention of the search engine optimization guidelines and can easily be lowered or k station。
There are generally two ways to optimize labels: 1. A maximum of three keywords plus company names such as: keyword 1 key 2 key 3 firm name. A smooth phrase includes that the core number of key words to be optimized should preferably be kept within 30 words, such as: the use of a sentence to optimize the header label of a coffee machine: the price of a coffee machine - a home-based coffee machine, the rental and maintenance of a store, the purchase of which runs through the shenzhen mercenary. These two ways of optimizing title labels are better, especially the second。
The sioux web site construction is not being shared in detail with the fact that the search engine has been and is no longer authorized to calculate values. It is suggested that the two labels could be omitted, and if so, four keywords should be written, and that the description of the label should preferably be kept within 80 words。
Iii. Website diagnostics can be analysed from the outside chain
The optimization of the site and the importance of the external chain in raising the weight and ranking of a site have led many station chiefs to buy a large number of extra-chains as friendship links in order to quickly improve the ranking of the site, or to use software to distribute a large number of extra-chains for convenience. The algorithms of the search engine have been upgraded to counter the sale of links, as well as the use of software to distribute a large number of extra-links。
The search engine will certainly not be punished if it finds such a station. So when a website is downgraded, the station owner should think for himself whether there are any violations of algorithmic rules when he's doing outside-chain construction. If so, the outside chain of doo-mei was immediately used to reject it and reconstruct it. It is timed to do it when making the outer chain, and not as much as it does, and not just quantity, but quality。
Just as the sioux web site is being built as an external link to optimize the coffee machine, in addition to exchanging some relevant friendship links, i mainly write articles related to the coffee machine website, which are considered to be a high-quality exterior when they pass through a very high rate of replicability, and all of them are natural. It could also be used as a platform for external chain-building in b2b and the classification information network。
Iv. Website diagnosis can be analysed from the content of its construction
Building content plays a vital role in a website, the blood of the entire site. Many station chiefs, on the other hand, are collecting or reproducing in large quantities, adhesive, or writing content of low quality. If the entire site is either collected or of low quality or the content written is not relevant to the subject matter of the site, and there is a large number of anchored text in the text, etc., it is also easy to be demoted or k station. Thus, the downgrading of a website can also be analysed from the content built on the site as to whether the downgrading has resulted from the collection or low quality of content。
The sioux state website proposed at least 50-70 original articles for a business site, and as to how to write high-quality original articles, a detailed analysis of interested station chiefs can be found in my 2013 article, " how to write the original software for the shallow coffee machine business station " 。
V. Website diagnostics can be analysed by optimizing the structure of internal links
The inner chain of a website actually has a role to play in increasing the power of a website, while some station chiefs know only to do the inner chain and each link points directly to the front page and do not know the real role of the inner chain. A site such as this could be described as an over-optimistic, resulting in power loss k stations, etc。
Thus, when a website is downgraded and the reasons for it can also be analysed in this respect, it is important that, when the internal structure of the site is optimized, not all links are directed to the first page, which can be distributed among the channel pages, the content pages and the product pages, or the most important page。
As early as 2013, when the coffee machine was optimized as an internal structure of the website, links were distributed on content pages, channel columns and product pages, so that not only the inner chain function was used, but the search engine was not considered to be over-optimizing. It is more conducive to user experience and preferred by search engines。
To sum up, the paper offers five points of departure for the diagnosis of the website, and, as an example, the improved version of the coffee machine site in 2013, which i did not learn much more than is certainly imperfect。
