The china commodity information service (cpis) query revealed that bar-coded information on "gadal manor nisylk whiskey" was not consistent with their product pictures, names, brand names, etc。
To the left is a screenshot of the news reporter, and to the right is a screenshot of the china commodity information service platform
It's summer time to have a glass of whiskey with ice, which will become a young man's tiny lifestyle. Many consumers choose to buy whiskey online, finding that there are many “imports” of whiskey sold at prices far lower than common brand products, even a few dollars or 120 dollars。
For the low-priced whiskey labelled “import”, many store products are not branded, highlighting the word “import”. When asked about the brand name, the client said, "do you know if you buy it back?"
There are shops that play “cleaning prices” and “cleaning” $499 imported whiskey is sold at 20 different prices. There is also a shop labeled “import of original bottles”, but the customer's clothes were described as “import of original wine, domestic filling”。
Recently, a single section of the newspaper, “primary wine imports, domestic fillings” and “original bottle imports” whiskey products found that there were product bar-coded information that showed a complete inconsistency between product names, appearances, brand names, etc. And actual purchases, and even a bottle of two-dimensional information that indicated that the type of alcohol was “cognac”. According to counsel, these cases are suspected of false labelling and misleading consumers。
What is the cost of $120 to import whiskey? An offer from a whiskey factory in shandong, with a minimum of $34,000 for imported raw wine, domestic wine filled with whiskey, plus bottles, caps, labels, etc., was only $67,000. “sold for $145, all formalities are in order”. Whiskey manufacturers have also indicated that whiskey imports are far less expensive and that “national whiskey is used (presumably). News reporter qin xingnan
There are multiple information discrepancies in the product known as "louisio blacknut heart 9 whiskey". On the left side of the picture is information on the back labels of the product purchased by the new kyoto press, on the right side of the picture is information displayed after the sweep, and the type of alcohol is shown as " brandy". News reporter qin shengnan
Electrician platform
It's called "import" of whiskey for less than $10
In recent days, after the social media had been soaked with “icing whiskey”, ms. King wanted to buy whiskey on an electric platform. In her search for “whiskey”, she found that only a few dollars and a dozen dollars were sold for whiskey labelled “import”, 700 ml/bottle. When she consulted whether the customer service was an imported product, she was informed that it was “the import of the original wine, domestic filling”. There are also stores claiming “import of original bottles” on the product page. In terms of sale price, some whiskey, labelled “in the original bottle”, would be $120 more expensive than “in the original bottle”, but most would not exceed $340。
In a search of some well-known branded whiskey, ms. Wang found that the price of imported whiskey was generally over $100, while the price of single malt whiskey was over $300 and imported in original bottles. She wondered why it was the same import and why there was such a large difference。
In the industry, the “import of raw wine, domestic filling” of alcohol, which comes from abroad and is filled in bottles at home. The term “import of original bottles” refers to the completion of all alcohol from planting, brewing to bottling abroad, which is then imported into china. It is also argued by industry that “the import of raw wine” is not a mere import。
Ninkyo journalists searched whiskey on some of the electrician platforms and found that there was a wide variety of whiskey labelled “imported”, with prices ranging from $9 to $340. During the consultation service, the client was told that it was “the importation of wine, domestic filling”. Moreover, most of these introductions for whiskey products do not indicate the brand name of the product, and when they respond to the brand name of the product, they even say, “one can be bought and look back”. The amount of whiskey sold, some showing 100,000 + pieces sold, some showing 12,000。
Ninkyo also noted that some of the branded “imported” whiskey product labels were clearly confused and that in some cases there was a “sweep price”. If an electrician's platform store, bourgmier's liquor, sells a 25. 8 dollar bottle of “british wine imported” whiskey, the page is marked “scanning 6999”. When asked whether this was the price of the product, the client service simply said, “there is no `price', it is the arabic numeral, and buy one back
At random, ninkyo journalists saw a product named “7000 m l's of wine imported in the original british bottle” at an electrician platform's “seattle” shop, with no specific product and brand name, at a price of $28. 8 per bottle, showing that more than 1,000 items had been sold. The reporter of the newspaper shinjing placed a list of the products, and after receiving them, it was discovered that the label information indicated that they were under the name “louisio hullnuts, k9 whiskey”, dated 15 july 2021。
However, the 2-dimensional code on the scanned bottle found that the “scanning price” of $4998/barrel was the type of wine shown as “cognac”. Whiskey, brandy, although of the same type of distilled wine, are completely different from raw materials and manufacturing processes. A confusing display of information on the product could lead to the wrong purchase by consumers. On the evening of 3 june, the product appeared to be “sold out”。
Product label
Bar-coded information "unnamed" expert claims to be suspected of false labelling
In a query on the china commodity information service platform, a reporter from the newspaper shinjing found that the product bar code began with a “50” number (note: the chinese logistics coding centre enquired that the corresponding production site was the united kingdom) and had been registered with fav consulting, while the manufacturer in the bottle label information was scottish industrial statistics ltd. In addition, the product was shown on the shop page as “import of original bottles”, and the bottle label information was labelled “country of origin: united kingdom”, but the guest service was also referred to as “import of original wine, domestic filling”。
In response to the above questions, the reporter of the new kyoto newspaper called the “400” initial call marked by the above-mentioned product bottle, which was unaccepted. Skywatch shows that the product was cancelled on 15 january 2025 by shenzhen shenzhen liquor company limited. A reporter from the newspaper shinjing called a telephone call from his business message and heard that “it has been a long time since the company was left”。
Another product on the list of reporters of the newspaper newkyum comes from an electrician platform shop called “cadeline wine bar”, known as “british gin imports of whiskey” at a price of $12. 8 per bottle. The product page is also unnamed, showing the date of production on arrival on 28 december 2020 and the name of the product after the bottle label and the scrutinizing code is "gadar manor nisilk." at the end of may, njp journalists found a uniform national retail price of $4168/barrel, although on 3 june, njp journalists again cleared it, showing a further $368/barrel。
At the same time, the product label information indicates that its formulations include bourbon wine (grain, malt, water), food additives (caramel colour), “producer of bourbon” in the united kingdom, “producer of bourbon” in scottish independent distillers ltd., “authorised packaginger” in pitt liquor industries ltd. (now known as shandong barley group ltd.) and “production” in shandong。
There are also multiple instances of information mismatches in this whiskey. Ninkyo journalists look at the “50” opening bar code in the product label on the china commodity information service platform and show it as a very different product name, brand, and look. In bar code information, the product is called jamie david whiskey, branded jamie david and originating in the united kingdom。
On 23 may, a reporter from the newspaper shinjing called the china goods coding centre, a specialized agency for the regulation of chinese commodity barcodes, and one staff member stated that the information on commodities sought through the network should be consistent with information on actual products。
Zhao zhao zhao, a partner in the beijing bar association, stated to the news reporter that bar codes did not correspond to the goods in practice, suggesting that the code might be misused or unauthorized, leading consumers to be unable to determine the exact information of the product. The first number of barcodes for alcoholics represents the country or area of production, and the equivalent of “50” is the united kingdom, but in practice the “origin” of the whiskey is shandong, the “producer” is the united kingdom and the theoretical barcode opening figure should be “69”. This can easily lead consumers to misperception of “import of original bottle” products, which are suspected of being false in labelling and misleading consumers。
In cases where the above information does not correspond, ninkyo journalists, in their capacity as consumers, dialed the “400” number marked as the product's bottle, but no one answered, and the shop attendant only replied “no problems” and stressed that “we are not original”。
When consumers choose to buy imported goods, it is possible to obtain a declaration of the product and a quarantine certificate from the store in order to obtain better information about the product. However, ninjing journalists learned that some shops did not show themselves before they were sold, and that some of the declaration forms displayed were not consistent with goods, such as a consumer-consulting whiskey product, but that the shop guest uniforms gave a customs declaration for “barrel xo (brand)”. When asked if it was possible to present a customs declaration for the goods consulted, the client was asked “to do so with the owner” and did not respond thereafter。
It has been revealed by industry that even when vendors produce customs declarations and quarantine certificates, they need to check that customs declarations, import goods for quarantine certificates, batches, etc. Are consistent with their purchase, but without detailed documentation of this information, it is not possible to confirm that the goods purchased are fully consistent with the customs declarations presented by the shop, and that consumers still need to glitter their eyes for multiple authentication。
In response to customs declarations and quarantine certificates, on 20 may, a reporter from the new kyoto newspaper consulted smokers in a consumer capacity, who described the quarantine certificate as proof only that the quantity of wine declared by the vendor had been reviewed at the time, that it was not known what the actual sale was, that it could not be judged directly from a customs declaration or a quarantine certificate, that “even if the original bottle had been imported, there had been a false batch number, and there was a declaration indicating that 100 bottles (assuming quantity) had been imported, but that thousands of bottles were in circulation in the market”
Zhao's occupation suggests that “the import of raw wine, domestic filling” is not a strictly import, and that there is a “painting” of pure imports, which is misleading to consumers. Businesses sell related products with an emphasis on “imports”, without indicating what type of imports they are, and are suspected of deliberately misleading consumers. Consumers should be carefully identified when buying so as not to be deceived。
An electrician platform sells “british original bottle imported whiskey” for a price of $4998, while the client's service is not imported as original, and the product is presented without information such as name plates and names. Screenshot of the electrician platform
Source survey
"cost 67" claims import is doubtful
Why are there so many so-called imported wines on the electrician platform that they are “imports, domestic fillings”
According to the customer service of a liquor store, the manufacturer rarely does “import of original bottles”, “on the one hand, imports of original bottles require at least one container in quantities that cannot be done in small quantities, and, on the other hand, the original bottles are unsold, unsold and unpriced and unwilling to do so”. And as compared to the original bottle, the product, “import, domestic filling”, can be done at a cost of less than $10 per bottle, “you select the wine body, we provide the appearance design, 1,000 boxes to do it, and it's done in full.” however, the client also stated that the line and the lower line could not be packed in the same way and that “the same price could not be done”。
As a businessman, the news reporter of the newspaper shinjing consulted a company that was working as an electrician, and when it was stated that it had to be done, the salesman said, “it is the cheapest thing to do in the electricity business, and it's too expensive to use 451 ton or 671 ton of liquor.”
Asked about the 10 different alcohol costs on the electrician platform, the salesman stated that “the cost of the liquid itself is about 45,511 tons, which is the most expensive, 700 ml of a single bottle filled, which can be filled with 1,300 bottles, approximately three or four pieces, plus more than one piece of a glass bottle, plus a back stamp, and a bottlecap, which can be filled with 56 or 67 dollars. Trademarks can be picked from our registered trademarks, import bar codes, original wine-producing countries, uk, customs declarations, sanitary tests, etc. Our company makes a billion dollars a year. It must be formal and legal." in addition, the salesman stated that its products could be “sweep price”, showing information on products such as recommended retail prices, brand names, etc。
Is the real import of whiskey so cheap? The new kyoto newspaper journalist noted that most of what the merchants call “imported whiskey” is a blend of whiskey, i. E. A single malt and a single cereal. The price of raw bottle imports against the market brand is around $100, while the original bottle imports more than $2,300 for single malt。
According to data from the general customs administration on the import of liquor in 2024, our imports of whiskey amounted to 29,1911,000 litres, while imports amounted to $451 million, an average of about $15. 45 per litre, at a price of approximately $10. 81 (approximately 78 yuan) equivalent to 700 ml/bottles of conventional specifications。
On 22 may, a reporter from the new kyoto newspaper consulted another shandong tobacco and whiskey manufacturer on the grounds of need. The company's personnel stated that the minimum of 6,000 tons of domestically produced whiskey and “lower alcohol” would be too bad, while the minimum of 30,000 tons of raw whiskey would be imported. Asked whether there was a $45,000 ton of raw liquid, the other party stated that “how can it be so cheap to import the original liquid that (presumably) is domestic”。
For products that claim to be “original bottle imports” for $120, mr. Lee, a whiskey dealer, told ninkyo's journalist that, according to him, “this price is not enough for bottle loading, and it is hard to say if it is real whiskey, and it is made with `alcoholic + perfume + water'”. At the same time, he revealed that “even if a three-year barrel of single whiskey were imported, the minimum price for a barrel would be about £3,000/300 bottles, which does not include the cost of bottled deliveries in scotland”
Extension
The domestic whiskey market is facing challenges such as upstream capacity congestion
According to data from the china liquor industry association, the share of chinese whiskey in the market is currently relatively small, with sales accounting for 0. 51 per cent of the brewing industry, significantly lower than beer, wine and brandy. However, the size of the chinese whiskey market has gradually expanded, from 1,288 million yuan in 2013 to 5. 5 billion yuan in 2023, an increase of 10 per cent in 2023。
At the same time, china's home-grown whiskey has also been on the rise. In 2023, china's home-grown whiskey production stood at 50,000 litres, an increase of 127 per cent over the previous year. According to statistics published by the chinese liquor industry association in september 2024, 45 enterprises are in the construction or start-up phase, covering 12 provinces, 26 of which are in production, 10 are in construction, 8 are in construction and 1 is in pilot operation. In terms of the size of chinese whiskey production, china has a real distillation capacity of 45,000 litres in the whiskey industry, a total design capacity of 80,000 litres and a total capacity development plan of 250,000 litres。
The associate professor of bioengineering at tianjin university of science and technology, lin liang, had indicated that, despite a significant increase in the share of whiskey in the domestic market, market size was at an early stage owing to cultural and dietary differences. At the same time, our whiskey market is now faced with insufficient consumer awareness, upstream capacity congestion and market space squeezed by imported brands, which is a challenge to the development of the domestic whiskey industry。
It is widely recognized that domestic whiskey production will be centrally released over the next 5-10 years, with multiple indigenous brands competing with international brands. It has also been pointed out by industry that the core problem of the current mixed whiskey market is to mislead consumers through vague labelling, information concealment and even false propaganda, to the detriment of market order and to the healthy development of the domestic whiskey market。
