Overview report
The first screen of the overview must be a map of seo flows and visualized in 31 days. The figure is automatically updated on the basis of data, although the trend map is only the most basic。
Clients need to be told below what the maximum traffic is, what it is, what it is, and what it averages this month, more than the average number of days. These data can help clients to feel the day when the flow occurs, whether there is an activity or a holiday, and then look specifically at the reasons。
This is followed by ring data, including the ratio of new and old user flows, and whether there has been a change or not with respect to the previous phase, with the appearance of icons with green rise arrows, red drop arrows or yellow with flat arrows。
It is also necessary to add data from traffic sources, mainly direct, recommended and searched, which is consistent with the dimension of 100 degrees of statistics. It is important that we dismantle the source terminals, each of which accounts for the pc and the movement. This can quickly give the client a judgement on the end flow, thus developing a corresponding strategy and focus。
Top keywords need not be listed in much order, as it is not possible for clients to read them, so the top 10 basics can be listed and the uv numbers added。
The visiting period is a good information, so i use the function to locate the highest and lowest number of visitors, as well as the best time and lowest rate of exit. Quick help clients to understand the prime and inefficient periods of time within 24 hours will facilitate the planning of activities and the exploration of problems。
Overview of the website
With three columns of uv, pv, the three most important data on exit rates, you can easily access them in 100-degree statistics. The thermostats set automatically appear in each column, helping the client to see particularly high or particularly low data at first sight。
I have mainly given the following fields in the top keyword, uv, pv, a way forward, traffic importance, ranking last week and this week, difficulty factor. In particular, the last four fields are not used very well, but are necessary for client presentations. The flow is about as important as the ranking data will automatically update the arrow icon, and the difficulty factor will have a small, free tool (available in the cell notes)。
Mr. Bang also added old and new client data to reflect the ability of the website to metabolize and compare them with previous data, with the automatic appearance of icon arrows. Informing clients about the identity of the website, whether the brand is more exposed or whether users prefer the site。
Flow analysis
The flow analysis is not simply about the volume of traffic, but rather about breaking it down into a time frame and adding more basic data indicators and traffic quality indicators to the data (accessible easily on the back of 100-degree statistics). Each column of data requires a condition format to show the column line and experience it better。
On the basis of data, some conclusions (insights) are needed to be meaningful, for example by increasing the frequency and number of updates of the content of the site at this time, and by strengthening the arrangements for the waiting list of visitors to the site, such as competitive advertising, which should be set at the level of the time. And finally, with a good trend map, all the above are automatic。
