As is well known, the b2b website for foreign trade is not the same as the b2c when it is being promoted overseas, and b2b is more focused on brand names, endorsements, etc., so it is more sophisticated and rebranding. The b2c industry is more innovative, price-for-money and brand-oriented, but less so than b, and many consumers are motivated to consume. There are also significant differences in modes of outreach, as b and c have different users. How, then, is the foreign trade b2b website extended overseas
I. Google outreach
Google’s search engine accounts for 80 per cent of the world’s market, meaning that most countries around the world seek their own answers through google, google searches for information before foreign consumers buy goods, and google is used by 70 per cent of cell phone users in their purchases. Therefore, the promotion of search engines is essential and is available in many ways. In order to achieve more rapid replication, google ads is recommended as a priority。
What's google ads
It represents all the types of advertising series currently offered by google, including search for advertising series, displaying advertising series, shopping series, video advertising series and application advertising series。
From youtube video ads, youtube has 1. 5 billion + active users per month, one seventh of the global population, and businesses need only a short video to attract more users to your products and account for more than 30 seconds。
In the case of google displays, google displays cover 90 per cent of internet users worldwide, millions of websites, news pages, blogs, and google sites like gmail and youtube. All you can think about is your client's possible website, and google can show it to your client。
Keyword planner
You can choose the core business or product keyword within your industry, search the keyword through the google keyword planner tool, and then we can see clearly the number of searches on google's search engine, as well as other long endings, related keywords and monthly searches. With one of the relevant keywords used for re-searching, other related keywords can be accessed so that they can be constantly explored and more keyword choices obtained。
Google trends
This tool will help you find trends in keywords, judging the value of the keyword on the basis of trends in the search for those words, and will be used to assist you in the selection of web keywords。
Google search zoom
When the google search box fills in the key words for the product, google automatically recommends the long end words based on the key words you enter, which are high-quality high-profile words that google matches with algorithms and are often searched by potential clients. These are the key words that we are looking for, which can be sorted out。
Google ads is also very simple, and there are many courses on the internet, and there are professional google advertising agents on the market who can help you open accounts, create advertisements, provide practical skills, etc., so you don't turn around. This post is part of our special coverage global voices 2011。
Ii. Search engine optimization (seo)
The search engine optimization is what we often call seo. Google is the largest search engine in the world, and if you want to know what users like, you have to figure out what google likes. The core of google is to prioritize user experience and help users find the information they want in the shortest time possible。
Earlier this august, google launched a project called "helpful co"An algorithm update of nent update is designed to provide users with more practical information and to ensure that the user finds in the search results the practical content of the original design that matches its search intent. Google will be better ranked for a website that can provide more valuable information and focus on user experience。
In this way, by studying google algorithms to optimize the structure and content of our website, google spiders will be able to access the content of our website more easily, thereby obtaining a better ranking。
Seo is arguably the largest initiative to promote the website; search engine optimization is generally divided into two parts: on-site optimization and off-site outreach
Site optimization: refers to the optimization of all content that you can see on the website, including the framework of the website, self-adaptation, opening speed, code label optimization, content optimization and url optimization。
Off-site seo: refers to any effort to improve the ranking of the website search engine outside the site. This covers various aspects of your website, such as who links to your website and the authority of the other. Seo is actually getting more backl from the outsideThe process of inks (outlinks) gives their website a better ranking in google。
Promotion of social media platforms
Social media outreach is a common way of promoting websites free of charge, such as facebook, twitter, instagram, tiktok and other platforms with billions of users each, and it is easy to connect with other local businesses and promote their own businesses through these platforms。
Before starting the roll-out, it is important to know how these platforms are located, how users are, and whether they are your target user group。
Twitter: it's good for b2c because they can promote themselves through short and brief statements. It is best to share links, create dialogue and interact with your audience。
Instagram: applies to both b2b and b2c. If your work is highly visual, or if you want to attract young people as the main audience, it is the best platform。
Reddit: best for b2c, but takes time to develop. Before you start promoting your website on reddit, you will be expected to join the dialogue on subreddit (specific forum of interest) and to share links to your website only if necessary。
LInkedin: best for b2b. Usually used as a platform for mixed social media and blogs, it is well placed to attract other professionals and to demonstrate your expertise。
Iv. Blogging flows
You can present your expertise by writing articles in authoritative blogs in the industry (or in neighbouring industries). Each visitor's post has at least one keyword linked to your website, leading the flow of the source back to your new site。
The key to remembering the visitors' blog is that it has nothing to do with seo, but that it has more to do with creating publishers and your audience. If you can establish relationships with the publisher and provide new content on a regular basis, it will not only increase the number of visits to the website, but also help you to establish contacts within the industry。
Content marketing
Content marketing is a good way to promote the website, not only because it improves your seo, but also because it generates what the audience thinks is useful. There's a general misunderstanding that you need to write on-site information when marketing content。
For content marketing, the most important thing to remember is that you create content that must be useful, interesting or entertaining to the audience, and you need to study your content keywords in advance。
Content marketing is a promotional method, but cannot be done in isolation. In order to take full advantage of content marketing, you need to promote content through social media or other channels such as fee advertising. It is also important to ensure that new content is constantly created so that your client has reason to continue to come back。
How do you write it
Vi. Promotion of preferential activities
This should be a regularization of website operations and a very effective strategy for foreign trade marketing promotion. Preferential activities, no one likes them。
But it needs to be complemented by other ways of promoting it. This marketing method can be used for user innovation, user activation and user buy-back。
Website advertisements
Within your industry, your user base must have a place to gather, and the bigger the place, the ads on the site will be sold. If you b2b foreign trade companies wish to consider branding first, then that would be appropriate。
Many of them have "advertise" at the bottom, and you can download their media kit, and contact them if you can afford them. They can, of course, cut prices with them, and let them customize you to displays, flow packages, etc。
Viii. Edm email
Edm marketingNic direct mail is also known as email marketing, e-mail marketing. This means that enterprises send edm messages to targeted customers, establish channels of communication with target customers, communicate relevant information directly to them and use them as a marketing tool to facilitate sales. With the rapid development of social networks, edm marketing has been mentioned less and less, but i must stress that it remains one of the most effective and rapid methods of foreign trade marketing and remains one of the most cost-effective。
The first step in e-mail marketing is to look for customers. To know who your client is, the more accurate the client is. If clients are inaccurate, e-mail marketing has little effect. In other words, the flow is precise, not general。
The second step in e-mail marketing is to send e-mail. This step must address two issues:
1) e-mail content customer preference (useful to client)。
2) try not to be judged as advertising information. (send too quickly, too much, there's advertising keywords, more ejects, too many receiving mailboxes don't exist... The greater the chance of these events, the easier it is to be detected that you are doing advertising e-mails), so mail marketing is also a technical exercise that takes a lot of circumvention and slows down。
Ix. Exhibition outreach
You can get a lot of interested customers at the below-line show, and you can get a lot of business cards. And you can pull a lot of potential subscribers。
The majority of those going to the e-expositions are also in the electronic-related industries, and in particular some of the fairs are charged fees. The münchen e-how tickets are hundreds of yuan. Can such an exhibition go in to anyone who wanders around
It's all about potential clients. How do we get them to leave messages? It is also possible to use google ads for on-line and off-line interaction, with wide coverage and precision delivery。
Before the show, you can attract potential clients through google ads (searching ads, display ads, video ads) and make an appointment for on-site consultations. Through online appointments, the likelihood of clients coming directly to the booth for consultations increases considerably. After the fair, sales can also send customer data back to google ads for remarketing to find a “similar audience”, so that machine learning can help post-advertise more precisely。
Of course, as a result of the global epidemic, such traditional offline dissemination has gradually been replaced by online digital marketing, which is now more difficult to see。
