The day before fool's day (31 march) was a more “special” day for many pollen, when apple officially launched a “reuse and recycling programme” in mainland china, although the first ones were only iphone and ipad, but this was a new beginning. As early as 2013, apple had launched the “old-for-new” service in the united states, enviing chinese pollinators over time, with many complaints。
With the official “old for new” initiative in apple, there is a balance in the hearts of those who used to envy jealousy. At the normal pace, the next is the switch. But before that, there were many questions that needed to be answered. Who's more reliable than the second-hand market? The answer is coming。
The discount is too low
On march 31st, china asked apple on the first day about policies and steps related to “reuse and recycling schemes”, and we were informed of many of these policies on the apple helpline, summarizing the information points below。
At present, the types of aircraft supported by the policy include iphone 4s, iphone 5, iphone 5c, iphone 5s and all ipad products
2. National versions that support only the above type of aircraft, with no other versions iphone and ipad, such as the hong kong and american versions
3. Apple workers are priced on the basis of product colour, with the depreciated price for all the above items ranging from approximately $800 to $1,300
4. A change of purchase does not require an appointment in advance or a machine voucher, but takes the iphone (or ipad) directly to apple store
5. There must be an exchange at apple store, which does not support a boarding or apple-authorized service centre。
6. Old products can only be purchased at discount and no cash exchange
7. The iphone can only be replaced by iphone and ipad by ipad。
If you also read the policy messages summarized in other media, you may find some discrepancies here, mainly in repurchaseable models, versions and prices. As can be seen, there were many imperfections in the early stages of the “old-for-new” apple programme, where discounts were the problem that received the most。
Apple reuse and recycling scheme
According to apple store's staff, after the “reuse and recycling programme” was officially launched in the country, many apple users consulted and valued by telephone or directly to the shop, but few users actually completed the switch were able to see that apple users were rational and that the current pricing clearly fell short of what the users expected。
The original purpose of the user's depreciation switch was to build on apple discounts, but there is no need to consider what is more worth considering in terms of apple discounts as bad as they are. So the future apples want to develop this work domestically, and pricing adjustment is the first step. Indeed, even if it were able to give an estimate of not less than the average of second-hand market prices, the way forward might not be easy。
It's not just the discount
In terms of trade security, apples are more secure than used digital trading forums, which are mixed, and avoid many unnecessary problems. But now apples only support the old and new versions of iphone and ipad, and if you're a user of the american and european versions, you won't get it. But the second-hand market does not have to take these into account, except for different versions of pricing。
Apple official 16gb iphone 6 for $5288
It is assumed that the prices are similar, so that the issue of the difference is not considered at this time. From the information provided in the telephone consultation, it appears that the official recovery of apples is also a very serious problem, namely, that old mobile phones can only be bought in exchange for cash. In other words, the value generated by the recycling of old phones can only be used for the official purchase of apples。
Number 1 store 16gb iphone 6 sold at $484
You know, apple internet mobile phone prices are often higher, and in the case of guaranteed delivery, the official apple 16gb iphone 6 sells $5288, while shop 1 sells 16gb iphone 6 at $4948, with a difference of $340. Suppose you take the iphone 4 and go to apple store for the old one and buy the iphone 6 at a discount of $300, which is 40 more than it would have been if it had been in store one
That is the big problem with apple’s official exchange for the old, and apple store’s “hard” price has been a major disincentive for consumers to change their enthusiasm while electricians and real distributors are recruiting customers through lower prices. The new deal was not well received by many at the outset, and attention to it was simply a matter of zeal。
The complications of the apple exchange
Until apple officially failed to enter china in exchange for old ones, the offer for the second-hand market had been stable, and the overall offer would not fluctuate significantly, whether it was for sale or for recycling. However, since march 31, when the apple exchange began, the recovery price of iphone 5s, which had stabilized before at around $2,000, has now fallen to $1,800, and although it is considerably higher than that of $1,300 on the internet, the seller's mentality is still quite different。
Cows are now pressing prices
The price of second-hand iphone has not fluctuated significantly compared to the continued decline in acquisition prices, and the fact that 90% of the new iphone 5s can still be sold to around $2200 in the idle digital trading areas of many well-known forums, as well as the mobile phones sold at the hang-up have been taken away in less than a day, is proof that second-hand apples are still very popular。
90% new iphone 5s sold for 2,200 seconds. Out
As a result, apple’s official exchange of old for new has not had a significant impact on second-hand cell phone trading forums. It is clear that the current change has become more pronounced in the case of cow prices, which may be the complication of apple officials moving into china. It is believed that the problem will be solved with the future of apple-to-office-pricing regulation。
What about apples for old ones
From the very beginning of the “old-for-new” policy, the apples misjudged the intelligence of domestic users? Or is the overall change mechanism not yet perfect? It is true that most of the users who buy apple phones do not have much of a shortage of money, at least not the kind of people who live in stress, but give at least one reason to pay more for the loss
It's a big problem that the exchange price is too low
There are currently two more acute problems in the official exchange for old ones, the first being that the discount on old mobile phones is too low, and the second is that only the purchase of online products is possible. In fact, for apples, it is not the way to solve problems, but the way to use them。
For the first question, apples simply need to regulate the recycling price, at least not lower than the second-hand market, otherwise they will be uncompetitive. And of course we can't ask it to be more expensive than a cow's recovery, because apples make money。
It's a good idea to replace apple care
The second problem was not a very good solution, but apples could solve the problem of price differentials that had to be purchased online in other ways. For example, apple care, a year-old supplement to the iphone 6, iphone 6 plus, promotes apple’s own extension service while making consumers more comfortable with the old and new advantages of distributing apple。
Summary:
Only by addressing the above-mentioned problems can apples truly attract users in exchange for old ones, otherwise they would be an illusory policy. After all, it's a good thing to trade old for new, to solve the problem of idle mobile phones and to speed up the spread of new apples. It was to be hoped that apples would face up to that and develop a better and more practical alternative to old ones. But for the time being, we can only expect。
