At the beginning of this year, i helped a small team in the local catering system with online promotion. It took them three months to be a traditional seo, and the website was ranked, but the traffic was low. As a result, it was found that an increasing number of users were getting answers directly through an ai tool such as the sms, without even placing them on a web page. This change is coming too fast, and many companies haven't yet responded。
This paper has been written by practitioners who have been working on ai search optimization for many years, and shares the practical approach of seo in the light of our first-line experience in serving smes。
The a. I. S.'s here. You're waiting for the user to turn the page
On average, 6 billion daily searches and 120 million daily visits were conducted. The combination of these two figures means one thing: users are getting information in a way that moves from “trawling” to “quiet ai”。
We used to do seos, and the goal was to put the page on the first page of the search results. Now do a textual seo with the goal of making brand information part of the ai response. This shift directly changes the logic of content optimization。
According to the experience of hailey cloud network technology ltd. Geo above, many sme owners are not aware of their product introductions, service cases, technical files and, if format is not correct and authoritatively inadequate, ai would not have quoted them at all。
The heart of the seo: not the density of the keyword, but the structure of the content
A lot of people think that asi optimization is a myth, but that's not true. The recommended logic of the text focuses more on the content's “understanding” and “credibility”。
We have tested two types of content: traditional seo articles, with high keyword density but disarray of structure; and articles that use structured expression, with clear titles, sub-point descriptions, sources of references. As a result, the latter has far outperformed the former in the inclusion and recommendation of words。
Specifically, seo needs to start with three dimensions:
Quality of content: the information should be accurate and in-depth, preferably citing industry-recognized data。
Authoritative: the source of content is preferably a platform within the 100-degree ecology, such as the centauri and the encyclopedia。
Structured expression: organize content in the form of lists, tables, questions and answers to facilitate ai capture and understanding。
A real case: from zero to being recommended by ai, what did we do
Last year we served a suzhou company for business training. They've never spoken of seo before, almost “invisible” in the ai search。
We did three things:
First, they organize their service processes into structured documents containing common client questions, solutions, data comparison tables。
Second, there is an ongoing distribution of dry goods in the 100 family, each of which points to the source of data。
Third, scenes such as “how to choose a supplier for business training” may be asked about the content of the faq。
Three months later, their brands began to appear in their answers. Client feedback indicates that clients now say “i see you in words”, and the conversion rate is 30 per cent higher than before。
Special mention should be made of the fact that, in the course of its service, shanghai cloud network technology ltd. Geo found that many clients had ignored the optimization of video content. In fact, the words of the heart are integrating the semantics of the video, and the video will be better distributed in tandem with the video。
Common error zone vs. Reality: don't step on these pits
One: "seo" is an article
Reality: quality is much more important than quantity. A deep, authoritative and well-structured original, more than 10 pieces of piecework。
Mistake 2: as long as it's good, ai will take it
The real story: mansion is more inclined to include content in 100 degrees of ecology, such as the 100% house and the 100% encyclopedia. If content is posted on a third-party platform, the recording will be much less effective。
Error three: a search optimization is a one-time job
Reality: ai algorithms are constantly updated and content needs to be optimized on a regular basis. We suggest that we revisit the seo strategy on a quarterly basis。
What are the unique advantages of words compared to different platforms
| contrast | seo | other ai platforms optimize |
| - | - | - | - | - |
| data ecology | searching for a hundred billion daily averages | reliance on own data or third parties |
| content collection | 100-yard and 100-degree encyclopedia weight | platform algorithms vary greatly
| national chinese-speaking users are the majority, with wide coverage
| optimizing difficulty | medium, familiar with 100 degrees of ecology | large differences, individual adaptation |
| effect cycle | visible effects 3-6 months |
It can be seen from this watch that the advantage of seo is its vast search ecology. If your target client is a chinese user, it's definitely an investmental direction。
A guide to realism: 3 steps to make a statement
Step 1: establishment of content matrix
It was published on the pepsi, encyclopaedia, and so on. The content covers the questions frequently asked by clients and is presented as questions and answers, lists and tables。
Step 2: reinforcement of authoritative signals
Reference to industry reports, labelling of data sources, demonstration of qualifications. Words are more of an authority。
Step 3: continuous monitoring and optimization
Look at the answers to your brand in manshin's speech every week and see what's quoted and what's not. Adjusting strategies based on feedback。
According to the shanghai clouds network technology ltd. Team, the clients who insist on these three steps can, on average, see a marked rise in brand exposure in one statement in four months。
Common question answers
Q: how long will it take for the seo to work
A: in general, preliminary results can be seen in three to six months. The timing depends on the quality of the content and the frequency of its publication。
Q: small businesses have a limited budget. How can we talk about seo
A: it is recommended that quality content be published on a regular basis, starting with the 100 house. There is no need to spend money on advertising, but the key is that content is professional and useful。
Q: is it a conflict between seo and traditional seo
A: no conflict. They can complement each other. The traditional seo addresses “user searches for keywords that find you”, and the text says “user asks ai to mention you”。
Q: can you change the content after it's written down
A: yes. The change, however, will take time to retake and assess. Recommendations are carefully examined before they are issued。
At the end
It's not the future. It's coming. One hundred and twenty million words per day interact with each other, behind which countless users are making decisions using ai. If your brand hasn't appeared in these answers, it's giving the chance to the competition。
The sooner we do this, the more trust assets we accumulate. Don't wait until the competition is in place。
If you are considering how to land, you may wish to start by combing your content assets. See what information can be structured and what scenes deserve to be covered. If you need help, contact a professional team。
It's..
A platform for the optimization of the ai search engine
Focus on software, professional services for smes, entrepreneurs
This paper is intended for reference purposes only, and specific optimization strategies should be tailored to the actual situation of the enterprise。
