How to rank key words, optimise web keywords
How to rank the keywords to increase the traffic on the website, what are the techniques for optimizing the keywords on the site, and how to achieve the growth flow by digging some of the keywords and setting them up, please continue to read the articles。
Four steps in the ranking of web keywords
I. Published articles
The article is an original update of the website. Do a "business news" or "hot news" column on your website, where two originals are updated daily
Articles. A “update” section would then be created on the front page to call the daily articles so that 100-degree spiders would know that the site was updated every day on the front page and would have a better evaluation of the site. There is also the technique of publishing original articles, not simply one, and both the title and the text of the article need to be embedded in the desired keyword, and the key words in the text are modelled on the anchor text。
Ii. Out-chains
Outlinks are those published on high-quality and related platforms. The outside chain is now a headache, and with 100 degrees of renewal, there are fewer and fewer free off-link platforms that are now well recorded. What i do on the website is write articles on high-quality platforms, and a high-quality article is more visible than 10 outlinks。
It is then necessary, though not obvious, to publish daily, quantitatively, in blogs, forums, classifications, libraries and collections. Finally, the website is submitted to a number of website catalogue platforms, increasing high-quality external chain resources。
Iii. The exchange of friends
The exchange of friends refers to websites that are related to or have a better weight than their own industry. The effect of the exchange of friends is quite clear, and the nine keywords of a project in which i am involved have five keywords on the front page. The way i switch relationships is to start with industry-related seos with comparable web links, industry-related friendship chains, which are good external links. Then websites that are not relevant in some industries but have better weight data than themselves can be replaced。
Iv. Wait
Personally, “waiting” is the essence of these four steps, and all you have to do when all three steps are completed is waiting for a 100-degree update and for the ranking to rise. The seo was not an instantaneous exercise, and the key word ranking project contracts used six months to one year as time for appraisal. Being a seo doesn't matter. As long as the key words do not have hundreds of search volumes, six months to a year will be on the front page when articles, out-links and friend-seeking chains are completed。
The idea of optimising the ranking of key words on the web site [2]
Normally, the owner gives you an industry word, with indices ranging from about 100 to 1,000, with many competitions using the front page to do it, in addition to the partial location of large sites like encyclopedia, know, alibaba, makoboro, and so on. This competition takes at least one month and, normally, three months to complete。
Even if we go to the front page and exclude the large sites from the eight places where the bid is made, the remaining traffic is you, the 100 index key word, and the traffic available will not exceed 10 ip days. Ten ips a day for three months? That's seoer's grade? It's probably not even three months。
We'll start with long end words
If the primary keyword is very competitive, then there is basically no competition for the long end words, and thousands of long end words are extracted through tools, followed by a long end word for needs analysis, listing the needs as pictures, text, etc。
For example:
For example: ** product impact chart
For example:
For example:** product quotation
In traditional products, it is simply pictures and text that meet the demand and do not involve complex needs such as web functions or queries, so most of them can be met with article pages。
That's what the article says
Title: usually the title needs to appear in keywords, and additional demand is needed to qualify for ranking, as more large sites use similar methods for ranking, and only 100 degrees of demand is the most satisfying site that allows you to rank ahead, while demand is usually found through a hundred drop-and-gauge search. If the headings below are placed on the carlog, they can be considered seamless。
For example: ** good brand, 2016** top 10 brands
Content: the number of words on the content is not much, about a third of the entire page, and can be prepared according to the needs of the title, for example, the title above,** the brand of the product, which directly describes the benefits of the product, the bright spots of the remaining 10 brands, the products of the industry's peers, and the way in which the text is integrated to make your own brand more impressive。
Do not specify a keyword for ranking
Instead of writing this article, there must be a ranking, the search engine is ranked on many aspects of a website, so instead of writing an article, there is a need to look at the word and look at the ranking, and there is also a need to learn a volume. Usually, four articles like this are more suitable for an enterprise website to update each day, which is too busy to update, and four items like this can almost be completed in one day。
Four keywords a day, 120 keywords a month, and at a rate of 30 per cent, more than 30 keywords a month have been ranked, and it may be hundreds of keywords a year, when it is difficult to get a website below weight 4。
Summarizing: three months of prime keyword change for 10 ip days, more than three months of long end keyword, at least 100 ips a day. It would also be very simple to use long end-words as the basis for the website in the preceding period。
How do you opt for the top of a web keyword
How should keywords be developed?
If your web site is set in the same direction and industry in the same direction, then when choosing keywords, we have to take into account our strengths and some of the data on the site itself, select some of the key words that fit our best to optimize the list of keywords on the site, or even make some long end words, if you start by choosing more competitive keywords, if you have a lower weight on your own website and opting for more competitive and more hot words to optimize it, then we may do this with a longer cycle and, ultimately, limited strength on your own。
Although we choose the less competitive keyword and the number of hits is not good, if we choose a lot, think about what it would be like。
How to improve the rate of site conversion?
I think there's a lot of people who are more focused on conversion rates by using tools to choose their own keywords, and i think there's a lot of reason why we have to borrow when we're choosing keywords. The main thing here is to use jobs, like the 100-degree index, the associated search, the bottom box, and so on. These are some good tools. If we're choosing keywords that have little attention or search on their own, then i'm sure that when you're on top of the key word ranking, you won't have a high conversion rate, and i think you should know why。
So, in selecting keywords for optimization, we must opt for an overall optimization of web keywords based on the realities of our website。
This is why we do seo optimization and why we do network promotion, because anything we do requires input and output。
Here, let me give you an example: if we do mba, our key word should be mba tuition fees, and if we focus on mba, then we're going to have a very high cost and probably not very effective website optimization, and of course the rate of website conversion is a comprehensive concept that requires our constant review and attempt to make a better marketing site!
Location where keywords appear?
In general, when we do the site keyword optimization, we have to consider the location of the site keyword, and here i'm going to give you the idea of a four-way word, what the four-way word is, the site title, the website keyword, the description of the site, the site's content, which is more conducive to the site's keyword ranking。
Relevance of content to keyword?
In many cases, we can search for a keyword, and find that many of the websites that compete for it are not what we are looking for, and now, as the seo industry becomes increasingly competitive, there is a growing demand for content on the site, so if we are to increase the ranking of keywords on the site, we must be careful of the relevance of keyword content, and the content must be specific, and help users solve problems, so your website keyword ranking is twice as good as it is。
This may, of course, be an incomplete way of ranking the key words on the website, and i will be following up with a few wrap-ups that will try to provide readers with more content。
Method of optimization of keywords: analysis of the ranking of keywords on websites [4]
I. Keyword mining
We are setting the density of keywords and the inner chain of keywords, and we need to dig a keyword on the front page, like the key word “density of keywords” in this paper. My first point in writing this text is to get ready for the key words, which, in general, i dig through the following methods。
Freedom: the industry that we normally do on our web sites is a business that we know well, and if you're doing a very model industry, i suggest that we first get to know the industry, think about which key words in this industry have user needs, which key words have a high conversion rate, and if we are familiar with our industry, at least think about our own long end words。
Keyword excavation tools: there are a lot of keyword mining tools and few tools for humanization, and here i recommend two tools to excavate keywords: first, 100-degree client, and second, tracker assistant, 100-degree client, who is eligible for 100-degree bidding, and tracker assistant, both of which are free software and relatively human。
Flow statistics: the source of the flow statistics system keyword is the key word that every user will search your website through a search engine. This type of keyword is definitely needed by the user, who, at least, has reached your site with these keywords, and who can use qq cloud marketing to measure the search keyword of the user。
The 100-degree menu: the key words on the 100-degree list are the key words of the hot news, so it is possible to rank the key words ahead, and the traffic on that day can be tens of thousands, generally using micro-marketing。
Competing: digging the same keywords from the competition’s website is a shortcut to our optimization, but not because the competition’s website is in the wrong zone, but because our website is in the wrong zone, it is suggested that a better site than one’s own。
Summary: due to the time keywords, i have introduced only the tools to dig the keywords, not much of the method to dig the keywords, but also very simple methods and operations。
Ii. Analytical keywords
The analysis of keywords mainly revolves around the need for keywords, each of which has a demand, such as the word “branch dance”, the same word as the word “cylinder”, while the first page is full of pole dancing, which is the problem of demand, since the greatest demand of users when searching for “cylinder dances” is for “cylinder dances” rather than tubes, and the analysis of keywords takes place mainly in the following respects。
When we search for a keyword, we can see a drop-down frame at 100 degrees, with 10 at the top, because the users are searching for these 10 drop-down frames, and when we search the keyword results page, we find that the first page meets the demand for the 10 drop-down frames, so we need to optimize the key words to meet one or three of the 10 drop-down frames, and there's no reason why we should be ahead。
Thinking about analysis: some of the more obvious keywords we can use our brains to think about what this keyword needs and how we should meet it. For example, the keyword “how much is the 100-degree extension”, which clearly suggests that users' needs are similar to those of “how much is the 100-degree promotion” and “how much is the day promotion”, and that it is very easy to get a ranking when we present the answers in detail in the article。
Question and answer needs: given the number of internet peer sites now available, users who need them are sure to ask questions through question and answer websites, and those who answer will not give them a detailed answer, and will try to solve the problem in an inconvenient way, we can see the needs of users in questions and answers, and those who can ask are sure to have very large needs。
Summing up: the above aspects are what i do when analysing each keyword, and it is sufficient that an article suggests that one or three needs be met, and that too many needs may be expressed in the article。
Iii. Layout of keywords
Discovering the key words that we need and analysing our need for target keywords, then what we need to do in the end is to meet their keywords and layout their keywords. Individuals do not think that if there are no special requirements, we do not need a deliberate stack of keywords, but as the need for articles arises. However, the keyword layout would be better focused on the following points。
Header keywords: when the individual analyses the ranking of the website, the description, the title appears with approximately 3-4 key words. It can be deduced that the number of keywords appearing in the title and description is around 2 per cent。
Keywords are highlighted: in order to keep users from looking at your site at the first glance, the way to leave your site is to use funny or insider images to attract them, and we can add thick or coloured keywords, so that the first time a user sees your website with these keywords, the first feeling is that your content is what he wants to find。
Summary: the reason that a person did not do so was because i felt that there was no central point in my article to attract users, and i would have added red if there was a sentence in the text that would have kept users in particular。
Iv. Keywords and other notes
This is about the flow of keywords from excavation to optimization, and of course the optimization of keywords requires not only the above aspects to be able to participate in the ranking of keywords, because it is not only you alone that can do the above, but we need to gain an advantage in detail。
Keyword links: keyword links need to be relevant and practical, and i see that too many friends ' websites are not relevant when the keywords are attached to their inner or outer chains, and even pages with friends ' keyword links are fundamentally different from keywords。
Keyword density: personally, the density of keywords does not need to be redundant, but an article does not appear once, so i'm sure you can tell you that your article is out of line, definitely not a user-friendly article, so that the word "keydensity" can be kept alert to us, and the article does not run off and solve problems for the user, so don't ask me later: how much is best and how much is appropriate for similar questions。
