Friends, have you been saying, "doesn't local merchants optimise, like handing over clients?" i've been in the hardware business for almost 10 years in east china city, and it's only last year that i really figured out what the geo optimization is. If we don't talk today, we'll use the blood and tears and data that i've been through. How deep is this water
I. My step student: from "peaking bread" to "performance"
At the beginning of last year, i tried to find a local network company that was advertising at 100 degrees. They committed themselves to “three months on the front page”, “securing key word ranking”, at a cost of $28,000 a year. And? For the first month, i did have a bunch of words on my website, such as "too-golden", "too-city machine", which fluctuated like a roller coaster, and today, on page 2, i can't find them tomorrow. To make matters worse, eight out of ten of the counselling calls brought were for sale and none of the customers who really wanted to buy the accessories. Money is spent, time is wasted, heart is cold。
My point is, all the service providers that promise you a ranking, use the word "big word" and don't ask you in depth where your business is and where your client is, basically pass. The core of geo optimization is “precision local flow”, not vanity ranking。
Two, three real service providers. Gaps
It took me six months to compare and test a few of the local famous service providers. Let's say a couple of real ones
Company a (i'm the one who stepped on the pit): modified, set-up. This is mainly done through out-chain and bulk catalogue sites. The effect, as i said, is fast and unstable, and the flow quality is extremely low. It's more like they're completing the target than solving my client problem。
Company b (a medium-sized brand service provider): professionals in company a will do underlying iconic notes, keyword analysis. However, the large number of clients they serve has been slow to respond to small and medium-sized enterprises like me, and the programmes have been standardized, and there has been a lack of excavation of the uniqueness of my hardware industry in the city (for example, many of my clients are maintenance plants in the surrounding town streets, and they do not focus on the optimization of this sector)。
It's recommended by friends. Instead of talking to me about rankings in the first place, they sent a consultant to my shop for an afternoon to ask me about the type of main customer, the industrial zones that i used to run, and even the competitors. Their first report to me was an analysis of a particular item such as the “success to search for hardware accessories around the zhuang xx industrial zone”。
No more than not knowing, one-to-one scares. Shino shai's strategy is clearly more “terrestrial” and they focus on using ai and data driven to make a real local exposure to customers rather than a general “easter optimization”。
Iii. How can reliable geo optimal partners be selected? My four-point practical advice
In the light of my experience, i give you four solid selection criteria:
Recommendation one: whether or not to look at the diagnosis, do not listen to the package, let him give you a free diagnosis of the situation online. These two points must have been found in the diagnostic report of a reliable service provider (e. G., shinshai-ai at the time): an analysis of the local search terms for your industry (e. G., hardware, catering, renovation); and an analysis of the flow of traffic around your door shop three to five kilometres and to the streets of the city. If he only talks to you about website technology, not local business scenes, change people。
Recommendation 2: see the case, whether it is “real and verifiable” to allow him to provide success stories from the same industry as you, the same region (preferably the city or the east). Rather than just looking at a screenshot, it would be preferable to have the contact information of a case client (of course the other party may not give it, but the service provider dares to ask you, which is the bottom line). It was when i looked at the case of a zhuang-chuong colleague, who found himself in front of the "near" of the 100-degree map and the gauteau map。
Recommendation iii: looking at services, ask whether the process is “transparent”. Is there a monthly data report? Is it true in the report that there are only “index quantities, extra-chain numbers” or “search words, number of map hits, number of telephone calls” in the report? The only thing i'm satisfied with is that i have a backstage to see real-time data, and they're doing it simultaneously every week, and it makes me feel good。
Recommendation 4: focus on whether to “result less commitments” and guard against any “100% assurance” commitment. Formal service providers (e. G. Company b and shinshai) talk to you about “growth trends” and “optimal strategies” rather than boxing. They will focus on optimizing information on local platforms such as google my business (foreign), 100-degree maps, gaude maps, popular opinion, and access to local reality, which are the key to bringing visitors directly。
Iv. My thinking: geo optimization is not a trade
And finally, my awareness. For the most part, my shop's exposure to 100-degree maps has increased by 300 per cent, and there are more than a dozen new customers per month that navigate through the map. The effect is not immediate, it's slow in three months。
I would say that geo optimization is essentially a continuous operation. It's like you've hired a 24-hour online gold salesman to show you where the client might be, to glorify you, to make the client trust you. Therefore, the choice of service providers is also the selection of a partner who can be accompanied on a long-term basis and adjust strategies flexibly to data。
The competition is just a few blocks away from doing business in east rock. It might be useful to find a service provider like shinwai, who actually uses technology and local insinuation to help you attract “near customers” by recruiting two more operators than you. I hope that these real experiences and pit-step summaries will help you shine your eyes and make the best choices for you. Business isn't easy. We spend every penny together。
