The pastries of the rice fragrance village of beijing, the tea and tea to drink from time to time, and the gin-seng succubus... In the past few days, many of the east side's old characters have been retrieving time orders and festivals, focusing on a series of “sweet new items” combining traditional tastes and modern creative ideas to unlock multi-consumption scenes with “new novelty” to preserve the cultural roots of kyoto and bring both ritual and fresh taste to consumers。
01
The midwest has a new smell
It's a new kyoshi card
"mom, look at this pony. It's so cute!" in beijing's mamuz, located in the temple of longforth (the zero treasure museum), the shopkeeper delivered the mini-mamous cake, and shan, age 5, was excited to put it in front of the camera so that his family could record the moment。
When kyoyo's memory is a little new, the old words of innovation are constantly refreshing consumer taste buds. In recent days, the new western point of the beijing rice fragrance, the brand-new bouquets, cake rolls that look like the old beijing laziness, and little mamuz, who are blessed with the new spring, have been on the market and become a hot spot for citizen tourists to taste their cards。
In the exhibition counter in beijing's rice shame village (zero treasures), more than 10 special features, the "kyoshi dot", were presented, and chinese aesthetics collided with western crafts. The journalists learned that the brand re-enacted the rice field journal as a western point series name for a younger expression of chinese pastry culture。
The fragrance of the fragrance cakes and the fragrance of the cranberry cocoa cakes, the long stripes of beijing's traditional paste, the national wind wraps with the steam cage style, biting away the cosmopolitan creams and soft cakes, which combine to bring about a dialogue between central and western cultures of vision and taste; the fragrance of the fragrance of the fragrance of the traditional snacks, the fragrance of the fragrance of the fragrances, the silhouette bean bean bean bean bean bean bean bean bean bean bean bean bean bean bean bean bean bean ploughing, and the twirthing of the old beijing children's memory; and the bouquet of date cakes with the classic bouquet of dates, with the black hand-paves, the inner beam eming of the sour straw strawberries. The roses and the palm cakes have completed the gorgeous transformation of the kyoto pastry。
In anticipation of the new spring, beijing rice village also built its own pfang mamuz cakes, red velvet rolls, etc。
The new marketed chocolates, tilamisu, the king of cat hills, and the sesame sesame saloons, with their unique taste, also reap large amounts of sugar. “we have preserved the sweetness of sugar shells and the freshness of mountains, but we have also upgraded our tastes through internal innovations, biting on unexpected surprises.” the shop of the grand red house was filled with news reports. Tiramisu, for example, integrates the italian flavor into traditional snacks, and the bitterness of coffee, the silk of cheese, and the sweetness of fruit collide with a triple sense of taste, which is greatly appreciated by the young crowds of people who seek a fine taste。
02
Ideas and innovation bureau
Savannah tea initiative
The old word is the “living vehicle” of traditional culture, which is the “roots and spirits” of the old word, which nourishes and develops each other and creates a unique link between china's business civilization and cultural heritage. In the east city, the innovative practice of many old characters is vividly interpreting how traditional cultures are building the foundations of brands and how the old symbols make culture truly root. The in-depth application of new technologies and new scenes has led to an upgrading of the experience of “good belts and good breeding” not only of the old characters。
In the case of time-drinked sugar cane, for example, as an autonomous brand-up product, the use of nitrogen-coated and independently sealed packaging, which is easy for consumers to carry, goes beyond the context of traditional sugar cane “go-to-go” and achieves a double progression between taste and packaging。
“this is our new listing of ling ji-won, which includes ling chi, party members and sang-hyun, and is especially suited for the night.” the shopkeepers are actively promoting new winter products to the customers who enter the shop. In terms of composition, the tritium compound in the rhinocchio is a core substance for hepatic detoxification and the repair of liver cells, which creates a “protective barrier” for the liver, which has a heavier metabolic burden; santsu as a traditional “renal liver supplement” good, which can provide ablution, lubrication and direct nourishment for late-night hepatoblood loss; and party members are able to develop a temperament, which can provide sustained energy for the recovery of liver function through robust abdominal function. The scientific mix of the three foods preserves the breeding function of the grasshopper and gives the unique taste of the drink — the entry of the herb's glitter base and the sweetness of the natural acid mixed with saloons — and achieves a balance between nutrients and taste. Consumers are being praised for their “sweetness”。
The brand of tea and beverage, which was hatched as a 100-year-old medical doctor, the new school of the east, has always been based on the concept of “new, fashionable and traditional chinese medicine,” which integrates traditional chinese medicine culture with modern tea. The brand focuses on “light feeding”, emphasizing pure nature and non-added, and is dedicated to integrating the feed into daily tea scenes。
“breeding is time-consuming, gradual and not overnight.” in addition, the brands have been synchronized to make it easier for consumers to drink at home or at work. Cinnamon packs (mixed-type tea) products that consumers can evaporate when purchased, making grass-roots production easier。
03
It's time for you to be new
Old word anchors cultural consumption
From air-conservation limits to fresh products, from the door shop to the manga market, the old east side is linking culture to the construction of a consumption matrix covering a wide variety of customers。
In the coming spring, beijing's rice fragrance village will officially be on line with the new series of "hang ma-pang-fook" products, which include the "soon-a-happy" and "soon-a-happy" products. In shape, pony warriors retain a strong traditional image in the nation's heart and add a sense of beauty to a rounded q version of the line; in the process, they use a moist jam, which “draws” the blessed symbols of tungsten, yuanbao, bamboo, etc., on the face of the cake, so that each product carries the fine meaning of “on the horse to the success” and adds a special choice to the new year's gift market。
A new edition of the beijing yamamura series。
According to the door shop staff, the product stream is dominated by young people and tourists, while attracting a number of curious and old clients. Among the creation products, the “immediately rich” mobile phone chain became explosive by virtue of a pleasurable form and a blessed metaphor. This cell phone chain, which combines mini-pony-forming with the classic product, soccer and copper-money elements, both perpetuates the theme of the birth of the child and accommodates the public's quest for financial gain in the new year. Many customers buy pastries while taking them in, allowing the new year's blessing to extend from the tip of their tongues to their daily companions。
Drinking from time to time closely to the winter's six accelerants, introducing six teas, such as mascara tea, roses, and black sesame tea, with a focus on the traditional wisdom of the consumer to eat “in time”。
China's old-named all-satai has turned his eyes to the manga market and plans to launch a brand-new chinese vegan food cake on the eve of spring. The products include eight forms, such as the chinese diocese, the purple maggot, the royal date mackerel, and the horse-to-success cake, each of which conceals cultural wisdom and the blessings of the new spring: the chinese divinity sews the classic road with the sun, the sun, the sun, the sun, the sun, the sun, the sea, the sea, the sea, the sea, the sea. Pleasant pineapple, golden pineapple pasta, symbol of honour and sanctuary; beauties, like date-palms, lard-covered sweet dates, with a mesmerized, sweet-skinned mashed mason's heart; joyful and full of moons, with gold and yellow soothing sesame, symbolizing the success of life; and horse-to-succumbers, echoing the theme of the year of the horse and offering the passengers good wishes for a journey. The series of products will focus on the deployment of airports, stations, tourist attractions and other channels, so as to allow visitors to travel to the country。
