In the era of new technologies on the internet, china’s old brands have had to move away from their inherent thinking, abandon their inherent brand advantages, follow hot spots and explore new marketing models. Recently, with the application of ar technology and the hot airing of china’s hip-hop programme, china’s old chinese spectrum village group (formerly suzhou rice qin village) seized fashion hot spots to bring a new wave to china’s old chinese branding。
Animated image of the village
It is known that the yaura group (formerly suzhou) was founded in 1773 a. D. (38 years). Although it has been running for almost two and a half centuries, this mid-autumn-spreading village has been boldly innovative, with ar black technology working together to deliver outstanding hip-hop raps to its audiences。
In the history of history, emperor kuanglong has travelled many times to gangnam, where he has tasted rice-smelling pastries in suzhou and has praised them for their “food in food, which is delicious”. And he gave a tablet of tablets, which was in the name of the country. This time, the ar marketing of the misamura group, which “traverses” the emperor through the modern form of popular hip-hop in the form of a popular hip-hop song, has recreated the joy of the emperor's coming to suzhou to taste the rice spicy pastry。
In the design of the original painting and the animation, the emperor's image is a funny one, transcending the serious image of the former emperor, and making the general consumer more fond of the master of martial arts. The expression of hip-hop is also bringing the theme-based image closer to that of young people after 90 or even 00, bringing the old chinese brand-name rice fragrance village, with its two and a half-century history of continuous business, beyond its traditional image and closer to young audiences。
It is worth mentioning that consumers, using skycat app to scan any logo in the rice fragrance village, can, in addition to experiencing the full set of "dry-dry-drive" aar interactions and watching hip-hop hagakalong's wonderful rap, upload their own self-portraits, build their own super-lunar look, and express their mid-twilight thoughts to their friends and friends in a video-based voice to make them more interactive, increase their sense of participation and promote the participation of the audience in the entire ar industry。
It is known that less than 20 days after the customization of ar activities, there have been over 300,000 interactive views of ar's in dry dame suzhou. On september 25th, the wikileaks website #shotto the moon # was the top of the internet list. Through this ar marketing, the rice fragrance group not only significantly increased brand volume, but also brought young groups closer to the brand with a newer experience and built up more young consumers for the brand。
It has been learned that “playing” is innovative, “playing” is brilliant, and a high degree of integration between brands and hot spots is key to the success of this rice fragrance group ar project. This 100-year-old brand has also been rejuvenated by the company of the yasaka village group, which has been playing hip-hop and ar black technology marketing。
