The url address consists of six parts, and google will have different rules for different parts, and it will take a few minutes to learn that creating a u. R. L. That is friendly to seo will do more than half-work。
(image source:ahrefs)
I. Https agreement
What's https
Https (supertext transfer security protocol) is an internet communication protocol that protects the integrity and confidentiality of data transmitted between user computers and websites. Google recommends that all websites use https whenever possible.
When using https, note the following:
1 ensure that https certificates are up to date
Confirms that your certificate covers all hostnames corresponding to your website. The certificate covers example. Com, not just www. Example. Com
3 the old version of the protocol is vulnerable; please make sure that the latest version of the tls library is used and implemented。
4 embedded only https content on https
Ensure that http and https sites are identical. And search coNsole will handle http and https resources separately. Please add the latest https resource to the search console
References: https://developmenters. Google. Com/search/docs/advanced/security/https
Subdomain
When it comes to sub-domain names, more will be compared with sub-domains in the process of seo optimization
(subdomain. Domain. Com) and (domain. Com/subfunder/). This is a long-debated issue. Let's look at the official google response。
1. First, we look at the three advantages of sub-domain names:
1) easy to set
2) allowing different servers
3) facilitate the distinction between websites。
In fact, when google seach console submits web resources, we need to download and submit resources separately for different secondary domain names. Here we see google distinguish and treat secondary domain names as stand-alone sites。
2. Better for seos for sub-domain names and sub-columns
According to google seachcentral, google treats sub-columns with sub-domain names, except for the difference in google console settings. Google john mueller suggests: the station chief chooses a setting that can be kept longer. If you have a web site structure, traffic, like if it's a shop site, you can use a separate sub-domain, so it depends on how you operate and use it more permanently。
There are many controversial statements from the private sector and a large number of cases suggest that the sub-column would be more favourable to seo, but some suggest that the change from sub-domain to sub-column does not seem to have changed significantly。
3. How are sub-domain names and sub-domains selected
Individual recommendations:
1) if your website is in the early stages of optimization and traffic is in the early stages, recommend that all important traffic blocks be used as sub-columns
2) if your website is now in high traffic, such as the shop station, you can create subfields such as blogs, support etc
3) in optimising the site, please do not easily redirect sub-domain 301 to the sub-column, especially when the flow base is weak.
Selection of domain names
Please select an unforgettable brand name。
In the past few years, there has been a number of protests, including: wenjuntech, wujiedata, shine, google, baidu, etc. And here we can see that these domain names are easy to remember, and they all have brand meaning。
Selection of top-level domain names
The top-level domain names will be classified in a number of categories, the generic top-level domain name (gtld), the common regional top-level domain name, the common country/area code top-level domain name (cctld), etc. The examples are: ". Com" ". Org" ". Edu" ". Gov" and ". Eu" ". Asia" and so on。
From the point of view of seo, google treats all top-level domain names equally, but ... Com is usually the best。
If you want to locate the client in a given location, use the country/area code top level domain (cctld), e. G.. Cn.
It's also recommended that brand sites not be selected
Small tip: top-level domain names like . Com can also be used for location-specific customers
Subdirectories + “. Slug”
How do you create a url address that meets the google seo optimization rule
1. Use of simple and descriptive terms on the web site.
It is easier for visitors to view your website if it has words related to its content and structure。
Example: http://en. Wikipedia. Org/wiki/aviation/
Avoiding the following:
L select a common web name, such as page1. HTML。
L excessive use of keywords such as bIf you want to be a part of this, please-cards-bIf you want to be a part of this, please-cards-bAssballcards. HTML。
2. Use hyphens in web sites。
This helps users and search engines to understand the concept of the web site more easily. It is recommended that you use the hyphen (-) instead of the underlined。
Example: please use https://www. Example. Com/green-less/
Not: https://www. Example. Com/green sess/
A little tip:
Note that the title symbol in url is not a ranking factor and is only used to read and interpret urls when indexing urls。
If your website is already in use and has been recorded and ranked, please do not change it easily to (-). In order to avoid google's re-grading, indexing and short-term downgrading.
3. Do not use hard-to-read, lengthy id numbers on the web site
Example: https://www. Example. Com/index. Php? Id sezione=360&sid=3a5ebc944f41daa6f849f730f1
If, in addition, the session id can generate a large number of duplicate items and more sites, use authoritative content labels or streamline the site
4. Avoid special characters
John mueller of google stated that it was suggested to avoid the use of special characters in urls, such as commas, semicolons, colons, spaces, quotation marks, etc., in order to make things easier。
John mueller:
"i basically referred to special agents like commasI'm sorryIn urls, to help keep things simple(when someone puts in a forum or otherwise), and hard for us to recognize properly when we parse text coWhen they're just..When we tried to recognize the url in something that we did as a HTML or a next page, then we'll probably "guess" them whether it was fine, since we've probably already seen them through the normal i'm not sureInks & tablemap usage."
5. Create a simple catalogue structure
Use a directory structure that effectively organizes content so that visitors can easily understand their location on the website. Try to use the directory structure to indicate the type of content found on the site。
:domain. Com/buy-apple-airpods-earbuds. HTML
:domain. Com/store/earbuds/apple/airpods. HTML
6. Availability of only one version of the access website for each document
