The owners of foreign trade have a common pain: tens of thousands and hundreds of thousands of people have been hit, google ads and social media outlets have been dropped, and backstages have shown that there are many visitors, but few information boards, and orders are far from ready. What's the problem
The answer is really simple: it's not the promotion, it's the website itself. Many enterprises ignore the core value of the construction of foreign trade websites, blindly follow wind stations and step on an invisible pit, leading to the loss of all the traffic generated by the expansion and the loss of every cent of the promotion fee. According to industry data, 90 per cent of foreign-trade enterprises are double-stamping the five deadly pits, completing the article by helping you to avoid errors, keep the promotion costs and take orders overseas。
Pipe one: blind selection of templates stations that seem to save money is a loss
Many enterprises have managed to use existing templates to create a foreign trade website with a single page, without any brand feature, even with a high degree of overlap with their counterparts in the layout of their products. Overseas clients open their websites without seeing the core strengths of the enterprise or feeling professionalism, naturally not staying, much less sending questions. More crucial is that the template station structure is fixed and does not allow for individualized optimization, and that later adjustments have to be reversed and more money spent。
It is critical to avoid pits: foreign trade websites are built to reject templates and maintain customization. The two core advantages of the proposed east orange cloud station are: first, deep-tilled customization stations that combine business product characteristics, target market demand, create exclusive brand pages and reject thousands of stops; and, second, a dedicated study of google seo, which optimizes technology to achieve a cliff break lead, and a full-scale build-up of google algorithms, allowing the flow generated by the extension to be preserved and avoid waste。
Pipe ii: ignore keyword layouts, no accurate customers for extension traffic
A number of companies that build foreign trade sites focus on pages that look good, that do not consider the layout of keywords at all, that either create non-observed words or that are too general to allow google to record them with precision, and that promote the flow of diversions is an "ineffective flow" - – the customer searched for “detailed hardware parts”, but your website, because of the confusion of the keywords, could only match the “pentine product”, the precision client could not find you, and the promotion costs were simply wasted。
It is critical to avoid pits: the construction of a foreign trade website must be synchronized with the mapping of keywords and be precise in matching the search habits of overseas clients. The east orange cloud station has a strong advantage in this regard, not only in excavating the core of the industry's long and precise finals, but also in rationalizing the layout to page titles, product descriptions, content boards, along with its leading google seo technology, enabling the site to emerge from search results, allowing the replication of traffic to reach intended customers and increasing the conversion rate of the queries。
Pipe three: content is worthless and does not keep clients' attention
The content of many foreign trade websites is extremely perfunctory, with product descriptions being simple, with no parameters, no scenes of application and no bright spots of advantage; the front page is full of empty slogans and is not supported by business strength and cooperation cases. Overseas clients who want to know the details of the product, the strength of the enterprise, cannot find useful information, have to shut down the page silently, and the cost of the extension of the previous input has been reduced to mere content。
The key is to build a foreign trade website that values content and engages clients with professional content. As the first team to develop a foreign trade web site, the seo's capability industry is well established, and its autonomous development of a smart-chain seo system is leading the way towards a breakaway industry. The site will not only optimize the page structure and keywords, but will also assist enterprises in combing the highlights of their products, improving case presentations and writing professional english content so that each page can convey the enterprise's strengths, keep its clients ' attention and help promote traffic transformation。
Pipe iv: ignoring later maintenance, the site is “inactive”
Many enterprises have one area of error: foreign trade websites are built and run online, regardless of the situation. The problems of loading cartons, failure of links, outdated content are not being addressed in a timely manner, google rankings continue to decline, and the flow of promotions cannot be accessed properly; even websites are hacked, data leaks are leaking, all previous promotions are being built up at full cost, and promotion fees are being rolled out。
The key to avoiding pits is that the construction of a foreign trade web site is not “for once and for all” and that later maintenance is essential. Network pioneers have a significant advantage in this regard, and two core strengths address the concerns of enterprises: the first is to provide free maintenance services throughout the year, to deal in a timely manner with the issues of website cardon, failure of links, updating of content, and to ensure that the site operates on a 24-hour basis; the second is to regularly optimize the website seo with a professional team, to update the optimization strategy based on google algorithms, to stabilize the site's ranking and to avoid loss of outreach traffic。
Pipe five: the transformation entrance is blurred, the intended client cannot be placed on the list
This is one of the most unfortunate pits: the outreach has attracted accurate clients, who have viewed the website and learned about the product, but who have eventually given up their cooperation because of the lack of access to the queries, cumbersome forms, no instant communication channels. Many foreign trade websites hide the entry points in a very deep way, or have too many forms filled in, causing the client to lose patience and the cost of upfront promotion, thus missing the purchase order。
The key is to build a foreign trade website that optimizes the transformation path and eases the listing of interested clients. Network pioneers are deeply involved in overseas customer communication habits, building stations that optimize the transformation of the entire chain, setting up a visible floating query button, simplifying the form entry (controlled in items 3-5), integrating instant communication tools such as the whatsapp, online guest service, so that clients can start consulting with a single key, significantly increasing the efficiency of the conversion and making the promotion fee truly valuable。
At the heart of foreign trade promotion is the “diplomatic + transformation”, which depends on extension and on the web site. Ninety per cent of the cost of extension is due to the fact that the construction of a foreign trade website has stepped on the pit. The selection of pairs of service providers avoids these errors: eastern orange station monopoly + google seo, which leads the way; wahxia business network, which uses the smart-chain seo system to develop the first tier of the foreign trade web site; and network pioneer, which focuses on later maintenance + conversion optimization to keep up with outreach。
The construction of a foreign trade website is not a cost, but a core vehicle to carry on the roll-out and order conversion. Avoiding these five pits, selecting professional service providers, allowing each cent of the promotion fee to be converted into a solid order, making the foreign trade business easier and easier。
