The search engine optimization (seo) is the acronym “search engineering optimization” or “search engineering optimizer” (search engine optimizer). It is the process of improving the quality and quantity of website traffic from search engines to websites or web pages, in other words, the process of increasing website traffic. Internet traffic is broadly divided into three types: natural search flows, fee flows, direct flows, while seo aims to increase natural search flows。
Natural search flow
The search engine is one of the important ways in which people can access information online, and in this age of highly developed information, the content included in the search engine is also huge. Usually, when a user enters a query in a search engine, one or more keywords are included, but the same keyword matches a very large number of web pages, so the seo not only allows the web page to be recorded or indexed by the search engine, but also allows the content of the site or web page to be ranked ahead of its core goal (generally, it is on the first two pages of the search results that there is a flow value). Natural search traffic is also the most important means of accessing traffic for most websites, as it has a lasting effect and can eliminate huge advertising and outreach costs。
The search engine workflow is divided into three main phases:
Pay flows
By definition, it is the flow of money that is bought, mainly through advertising, the ranking of search engines, etc. If enough money is invested, it can bring in huge flows at once, but if one day it is not spent, the flows disappear。
Direct flow
Older users or fans of the website or organization who remember the domain name of the site or have a web link. In another case, access is via a link to another website or page. This flow requires a website that already gives users a sense of its value or some visibility。
Seo course catalogue:
