Samsung decided to withdraw from mainland china and to stop selling all household electrical products with television, monitors. It includes all household appliances such as television, monitors, large commercial monitors, air conditioners, refrigerators, washing machines, dryers, washing dryers, clothing nurses, sound, projectors, vacuum cleaners, air cleaners, etc. At the same time, samsung also indicated that mobile phone products were regularly sold。
On the basis of a circular issued by samsung, the company will provide after-sale services in accordance with the relevant laws and regulations for users who have purchased samsung electric products。
Since 1992, samsung has officially entered the chinese market and has been investing in the construction of plants and the opening of manufacturing operations in china for 34 years。
There are online dramas where samsung exits the mainland china household electricity market because he can't roll over the chinese brand and “runs without winning”。
In the fourth quarter of 2025, the semiconductor sector contributed about 80 per cent of the profits of the three stars, while household electricity had become an inefficient asset. Retrenchment of hardware operations such as household electricity and power storage operations may be one of the reasons for this move。
On 7 and 8 may, shell journalists from the new kyoto newspaper visited beijing, several samsung stores and online channels in shanghai and found that household electricity products were still being sold regularly, that salesmen had indicated that they had been notified of the relevant business adjustments and that consumers were currently able to purchase them on a regular basis, with a promise of after-sale security. At the same time, some salesmen have advised journalists to “cautiously lay down their orders” for two main reasons, namely, fear of “selling out of mainland china, which may be difficult to repair”; and a reminder to journalists that some of their products are under stress and that there is a risk of failure if the order period exceeds one month。
Business adjustment notice for samsung electric products. Webshot
Underline shop: still normally listed as “sold poor”
On 7 may, journalists saw samsung's electric exhibition hall still open to customers at a suning yee shop in shanghai。
When journalists were consulting as consumers to purchase television, the salesman made it clear that he would not recommend it: “the samsung has given notice to leave the mainland market in china, and although the sale is guaranteed, who knows how to deal with the spare parts in the future? If it's broken, it could be a problem." the salesman also mentioned that samsung electricity sales at the door were consistently poor and that “the price was too high, the value was low, and the price of the same configuration of national product cards could be halved”
For specific evacuation times, the counterpart stated that no specific notice had been received, “just a matter of time”。
On 7 and 8 may, shell journalists from the new kyoto newspaper visited beijing, shanghai, and a number of three-star stores in normal sales。
On 8 may, at a samsung gate in a large shopping mall in beijing's zhongyang district, the director told journalists that the goods in the shop were currently available for purchase and that “after they were sold normally, the official announcement stated that they would have no impact”. At the same time, the director of the store revealed that “stocks are now sold at least until the end of the year. Samsung's permission for our distributors is until next march." however, the director of the store did not advise journalists to place orders for a period longer than one month, “you are now on the order, and those who ask us to deliver within one month are fine, but if you ask for delivery after one month, we cannot guarantee that there will be any change in the origin and price of the goods later”
“when the goods are sold in hand, new ones may be expected to raise prices by about 20 per cent. I see that some of the products on the internet have already gone up." the salesman at a samsung gate in the haidian district of beijing told the reporters that after samsung announced, the sales were going up. According to the presentation, samsung 65-inch tv qn79f, which is currently sold at the door, is currently worth $6999, and is expected to arrive at approximately $6,500 at hand price, which has already exceeded $7,000 online。
Li man wai, an operator in shanghai for more than 20 years engaged in integrated household electricity sales, told the shell financialist journalist that, according to his knowledge, the rate of electricity retention in the shanghai market had been very low for the last three years. “the renewal of the three stars is slow, priced and consumer choice is low.”
After sansung's retirement from mainland china, can the market still buy samsung's electricity? Lee man wei's answer was yes, “it's like a game machine that can't always be bought in mainland china, and there's a substitute to be bought from abroad, and it's hard to carry home electricity, but there's still a way to transport it, and it's always available if you want.” there's no need to be too worried about the issue after the sale of the three stars. " many of the spare parts of the samsung family are currently considered to be sufficient, and of course there are many alternatives
In addition, journalists enquired about sales on the line of the samsung family. As of the submission, samsung electric cats and kyoto flags are still in operation, and the passenger service responds that “the existing products of the shop can be placed on a regular basis, and the national union will ensure that they are installed and sold in accordance with official standards, without fear of service”. When asked about the time when the merchandise was going down, the customer's service indicated that “official notice shall prevail”. Journalists try to lower a model refrigerator, and the system shows normal payments and appointments for distribution。
Despite the commitment of samsung to continue selling, there are still many consumer concerns。
During their visits, journalists were also informed by sales staff that there had been a significant increase in the number of related consultations over the two days, focusing mainly on issues such as the “speed of response” of “parts”. In response, the samsung official bulletin states: “even if sales are discontinued, after-sale services will be provided to customers who have purchased the products in the same way as before, the customer will maintain open channels of negotiation and after-sale service centres will be available”. However, industry warns that if consumers need to purchase samsung electricity, they should confirm product warranty and service specifications to avoid potential risks
Three stars lost in household electricity business to survive
Why did samsung leave china's electricity market? The bulletin called “responding to a rapidly changing market environment”, with various speculations。
“the withdrawal of samsung is the result of a combination of market competition, business losses and strategic trade-offs. The exit from the domestic electricity market in mainland china is a rational choice to divert resources from competition in the red sea and channel them to the blue sea.” the vice-president of the chinese business capital alliance, pa wenxi, said that samsung was tilting its resources towards such high maori core areas as semiconductor and ai computing. In the fourth quarter of 2025, the semiconductor sector contributed about 80 per cent of the group's business profits, while household electricity operations became inefficient assets. “in 2025, samsung's television operations showed a loss of 200 billion won (approximately 945 million yuan) for the vd and the da sector.”
According to chen jiang, chief strategic officer of siwei seong cultural co. Ltd. In guangzhou, samsung's withdrawal acknowledged the formal closure of the “defunct position”. She told journalists that, in addition to being beaten down by local chinese brands and the continuous loss of blood at the profit end of samsung, samsung's product decision-making power was highly concentrated at korea's headquarters, its response to the chinese market was lagging behind in landscape demand, socialization marketing, and the fall of the after-sales web site, leading to a serious disconnect between brand rings and user experience。
“for the chinese market, samsung has seen it as one of the most important strategic markets globally, with enormous consumption potential and supply chain advantages. However, with the rise of local brands and increased competition, the profits of samsung in the market have declined, and brand influence has been weakened. The chinese market is more important for samsung than for the global manufacturing and research and development base。
In recent years, wu zai wei, a contract researcher at sboc, told journalists that the commonality of the withdrawal of a number of foreign brands from the china-china electricity market has included: china’s home-grown brands are stronger in technology than they are in terms of intelligence and value for money; local brands are more familiar with consumer demand and better channel layout; foreign brands face high-cost, low-profit, and inadequate localization; and the country’s electricity market has become saturated, competitively hotter, and foreign brands have difficulty maintaining their advantages。
I'm a reporter for the new kyoto newspaper
