The delivery fee of $5 is once again causing the b2c website to compete. Yesterday, journalists discovered that the outstanding amazon once again offered a full-time “killer” free of freight charges, while its old rivals were still maintaining a freight-free policy. This means that for the first time, a 10-year-old victim was killed without a freight charge。
The analysis concluded that b2c competition had reached an unprecedented level of heat。
In fact, in 2007 it was the pre-eminent pioneer in initiating “full-time free-of-freight”, but at the end of its campaign, 16 months later, another b2c site, which had once suffered from undue competitive means, suddenly changed its attitude to the internet, with the same free-of-freight concessions introduced and implemented since late october 2008. Once again, the outstanding amazon decided to join the freight free corps, which raised doubts as to whether the future exemption would become a “standardized” for the b2c industry。
According to industry sources, this is worse than the 50 per cent competition between the two previous best sellers. “for the b2c site, the distribution fee is a hard cost, representing a very large share of its operating costs and testing the cash flow of a site. Any b2c site would be a test if there was a long-term competition strategy for free transportation.”
The data show that the average mĀori ratio in china's b2c market is currently only around 15 per cent, and that b2c companies are generally only able to secure profits through economies of scale. That is why, when the network was angry at the beginning of the remarkable amazon “whole-of-the-carriage” campaign, it also joined in。
However, the b2c website also had to adopt a freight-free strategy in order to secure users. Therefore, exemption from freight costs is a test for both excellence and decency. However, the relative concentration of sales on books and audio-visual networks is even more critical。
“for a $120 book, the cost of a $5 distribution is enormous. Users had to come up with a few books when there had been a freight threshold, and now one book is next. Such behaviour also increases the cost of the enterprise.”
The analysis concluded that 80 per cent of the revenue from the internet could be subject to considerable competitive pressure as a result of the extraordinary re-certification of freight-free knives。
As this was the first time in 10 years that two major b2c sites had been free of freight charges, cao fei said to journalists: “this would increase competition, and it is estimated that the two sides were not in the short term. This will greatly test the financial and operational levels of these companies。
