On the news of september 8th, last weekend, the front page of the distinguished amazon website, which had been replaced by a full-time free-of-cargo band of $49, officially joined the b2c industry, almost a year after its competitor was able to implement the full free-of-cargo campaign. It has been reported that excellence is intended to put pressure on the internet。
In response, vice-president chen tenghua said that the excellent follow-up strategy did not yet constitute a threat to the network and did not affect its overall profitability since march this year。
Chen tinghua argued that when a net is exempt from freight charges for the first half of the year, it is because when the net has contributed to the costs of procurement, storage, logistics and other operating costs on the basis of the advantage of size, the costs of operating the net are sufficiently small to offset the costs of the exemption. In fact, when the net continues to be profitable on a large scale, it is achieved on a full-time, free of freight charges. “the reduction of freight does not affect the profits of the network”。
Turning to whether exemption from freight costs would become a “specify” for the b2c industry, chen tenghua indicated that exemption remained an option for b2c, a corporate market strategy and not an option. Enterprises should decide for themselves on the basis of their own cost, and if they follow up blindly with high operating costs, the good taste of others may become their own poison。
Chen tinghua revealed that from march to august of this year, when net profits were achieved on a monthly basis and on a monthly basis on a larger scale, that figure was expected to reach 3 to 5 per cent in the future, close to the standard level of net interest rates in traditional retail and internet retail。
“retailing is a micro-interested industry, but the advantage of retailing is that it can be very large. For example, despite its low profitability, wal-mart eventually became the largest enterprise in the world because of its size. So, micro-interests are not terrible, and what is terrible is the lack of profit or even long-term loss. We would not worry if some of the strategies followed by companies at the expense of their maori rates. Blindness and market tactics that an enterprise cannot afford will only make the enterprise overstretched faster.” chen tinghua said。
It was revealed that, on 7 september, on the first working day after the excellent shipment-exempt exercise, sales on the same day reached the peak of sales throughout 2009, with an increase of 20 per cent in the ring。
