The keyword is too conservative. Some clients have chosen only a limited number of keywords because they fear that the cost of consumption will be too high or that it should be more accurately dropped, which might make the delivery less effective. For example, a reservation network, using the key words "my room" and "scheduled room" in the early stages of searching for bids, has never worked as well, because the reason for that isKeyword selectionIt's too narrow. It is clear here that the search bid is paid for by clicking, not the more key words are chosen. Following this realization, the network added dozens of related keywords, such as “beijing reservation”, “shanghai reservation”, and “guangzhou reservation”, and the number of feedback calls has increased by a factor of one in weeks. It follows that the selection of keywords should be based on the enterprise's own characteristics, a full understanding of the search characteristics of the target customer, a targeted selection of more valid keywords, and the optimal balance between consumption costs and outreach effects through continuous optimization。
