In seo, there are two main types of garbage links, inside and outside, which can also be understood as inside and outside. Over-linking is in most cases due to over-extension of websites, as is the possibility of negative optimization of your website by competitors。
The search engine can automatically identify and process some of the waste links, but not all web links can be handled properly by the search engine, and in many cases the site is healthy by the station chief or seo personnel。
It is important to find the garbage link, and then to make it easy for yourself to handle. Let's look at the characteristics and treatment of these links。
1. The link anchor text is not linked to the title of the target content, and the inner chain is a link that the search engine does not like, affects the user experience and does not allow for the transmission of weights。
Treatment: add a search function to the website, search the content in the website every time a chain is made, and identify the search address as a link。
2. Dead links are also internal to the site's garbage link, and when spiders in the search engine climb to the page, climbing to the dead link leads to a failure to climb, affects the experience of spiders and jumps out of the crawling process earlier, and also leads to a decline in the trustworthiness of the site。
Disposition: the production of 404 pages reduces the impact of dead links without deleting them. Good to delete these dead links。
3. The forced addition of a number of key-word anchor text links, which also exist in the inner and outer chains, results in articles not being readable. If too many of these links are linked, there is a suspicion that the keywords are stacked, leading to the website being k。
Treatment: increase writing capacity and reduce the number of such links。
4. A number of public commental blogs, message boards, platforms and articles are frequently found in areas where the outer chain of dead garbage is found to be heavily populated by trash comments that have nothing to do with the original language. In some cases, out-of-chain distribution is also a garbage link, usually at the same time。
Disposition: awaiting automatic review by the search engine or through the 100-degree platform. It could also be addressed by increasing the quantity of high-quality external chains and reducing the weight of the external chain。
