What do you do with a rookie
Business answer
If you want to do seo, you need first to understand that the search engine is sorted by the probability ranking principle, depending on relevance, page weights, matching, etc., of returning documents. In short, the seo title is one of the most important elements of the page, the most important of which is the headline, along with the anchor text (both inside and outside), and of course the matching of content is important. Therefore, the core words of the page, h1, seo title, seo description, page content, are essentially the same。
Take google (2021 edition) as an example, and give a brief description of how new players do seo:
Keywords: keywords are the basis of seo。
(1) registration of google keyword planners
(2) click at the beginning of the top right corner in the main interface and register as indicated。
(3) after successful registration, click on the wrench sign at the top right corner in the back of the google ad and click on the "keyword planner"。
(4) click " found a new keyword " to enter the primary keyword. Enter the main word to change the language。
(5) once this keyword has been obtained, it can also continue to operate on the same interface and continue to optimize the search。
(6) after selection, click the blue down arrow at the top right corner of the interface to download the keyword。
2. Page content
(1) front page: for the new station, the shorter the title, the higher the weight of the word, the faster the ranking, and not more than 60 characters in length. At the same time, it is desirable that the key words in the title of the seo appear at least once on the page. A text module could be added at the bottom of the first page to carry the key words that are intended to be promoted, the best of which is consistent with the key words collected in the text。
(2) product page: the first screen, most of which is a simple summary of the product of this classification, does not take too long text, otherwise no picture of the product is available, followed by the n multiproduct thumbnail, where the text description of the specific product is written according to the actual situation of the industry. As for the detailed pages of the products, a factual description would suffice and avoid duplication as much as possible。
(3) blog page: plan the right subject and then make the right word. Words can be placed on the blog page, except for the first page, the classification page, and the product details page. As for filling in content, the selected topic core words are googled, the first 10 or the first 20 results are obtained, and a single article is available. As for originality, this step could be less interesting, because the articles that come together, google can be indexed, and so long as they can be indexed, they can participate in the ranking。
3. Pictures
(1) photo location: as google considers the content of the web page when ranking the picture, the picture is placed as far as possible in the vicinity of the text to which it relates and the web page to which it relates, or, if necessary, in the top of the page。
(2) alt tag: for those who cannot see the pictures contained in the web page, “alternative text” improves the accessibility of the pictures. The file name of the picture contains keywords, which need to be hyphenated between words, but when selecting an alternative text, you should avoid stacking keywords in the alt attribute, otherwise it is easy for the user to read or be considered a garbage site。
4. Internal chain
It is desirable that each page should have at least one internal link, since it can transfer weights, increase indexes, enhance user experience and even increase the matching of search words and pages by anchoring text。
5, robots. Txt files
The robots. Txt file should be located in the root directory of the website. It specifies which pages or documents on your website may or may not be accessed by the search engine。
6. Site maps
It is a document in which information relating to web pages, videos or other documents on the website is made available and the relationship between these elements is explained. Google suggested that site maps could not be used for sites with no more than 500 web pages。
7. Outer chains
Valuable extra-chains must serve at least one of the three roles of passing weight, adding matching and leading. In the first month of the new site, social media sharing, photo sharing, etc. Will take place, and then the outside chain will wait about a month, preferably in incremental numbers. There are many ways to do the outer chain, for example google search for extra-chain types of resources。
Relevant information
Kryptonian news, 22/05/ 2018. The general manager of the 100-degree search company, cao tsao, stated that the 100-degree search for medical advertisements existed and that, in the first place, they would ensure that the advertisers were qualified and that the hospital was properly qualified. According to tsao, the number of medical risk-control lines reached 300,000. (daily economic news)
36 kryptonian, 18/03 2018. According to external media reports, google now displays some time, number of conversions and calculation of relevant search results, sometimes its search results page does not show all search results, but rather provides only one search result or answer. Then if you want to find the search results on the search results page, click " show all results " 。
