With the development of the cross-border industry, a growing number of platform vendors are turning to stand-alone websites because of difficulties in accessing traffic, high advertising costs and low returns. What are the types of stand-alone traffic? How should stand-alone vendors optimize the seo?
What are the types of stand-alone traffic?
In general, access to independent stations is divided into fees and free of charge。
Payment modalities: various search engines represented by google, social media represented by facebook, etc., as well as websites, forums and payment channels for agencies and individuals related to various industries. In addition, there are numerous small advertising platforms like google, as well as advertising platforms that target specific industries. Payment streams generally require higher levels of prior-period input, and many vendors believe that the money was burned because it was not spent correctly。
Free mode: seo, i. E. The optimization of natural search rankings, is a low-cost mode of diversion that is particularly appropriate for stand-alone sites, but which appears to be free, in fact requires a great deal of manpower and time。
How to make the outside world feel like the seo should do it. Prior to being a stand-alone station, sellers need the seo concept, ranging from relying on advertising to long-term content, to attract major search engines, social media and fans to promote themselves。
Whether google or any other website, to find the core of free more seo natural flows, search engines must know its existence。
(c) optimizing the seo, which is the king, with the outer chain being the inner chain, and the small station being the outer chain - the established rules for the promotion of websites in both industries。
The content is king, the outer chain is king。
Emphasis is placed on combining content with external chains to enhance the ranking of seos and the overall effect of advertising。
The site needs good content to attract the attention of its users, and high-quality content, such as pictures, web keywords, grass for articles, etc., is critical。
The outer chain is the king, meaning that sellers need to invest early in finding social media and constantly export their own independent websites。
Big stand against the inner chain, little stand against the outer chain
In-house and out-post, that is to say, for large stand-alone stations, it is most important that clients remain on the website, guided mainly by the interconnection of internal products, while smaller newcomers need to attract new flows through external content construction。
In the case of stand-alone businesses, seo optimization must be done and, when advertising, know what channels and how much to put. Then we can slowly reduce our dependence on advertising and get more natural flow!
