Many newcomer seo friends are not well aware of the daily work of seo, and believe that every day is just writing articles and hair chains, even as many of the older birds who have been in seo for a long time, so today the editor gives you a detailed description of the seo issues that seo should deal with every day. The executives of seos may also make arrangements for their subordinates based on this work。
Inside
Site updates。
1. User needs analysis, by analysing the overall data of the website, to produce what users need to see, and to update the articles on the site in a user-driven manner。
The need to use or create news hot spots is more demanding and, when needed, attention is paid to industry news。
3. Editor of articles, edits articles according to point 1 above, and edits articles with titles, keywords, descriptions (summary), anchor links, records of the long-end thesaurus, reverse links (intralinks)。
4. Check entries for updates, rankings, spider climbs, etc。
Analysis of corporate data in the back office of the website
Analysis based on web-based statistical tools and website days includes: number of views, number of visitors, number of ips, exit rate, average duration of visits, percentage of new visitors, search terms, sources, geographical distribution。
Competition analysis
1. Analysis of the general data of the competition website, including: 100 weights, pr weights, external chains, inner chains, intakes, keyword rankings, distribution of keywords (brand key words, long end keywords), structure of the website, full analysis from the first to the column pages to the content pages。
2. An analysis of the frequency with which competitors ' websites are updated, their content updated, the number of views and the 100-degree intake of their content, their ranking, can also serve as a reference for updating our own websites。
Iv. Locating, excavating and layout of keywords
1. Digging keywords, searching word analyses through the back-office data of the web site, searching for large numbers of keywords through analysis of industry sites, and establishing an effective web keyword library。
2. Positioning of keywords, while establishing a keyword repository, locates all keywords into: target keywords, brand key words, hot key words, long end words。
3. Distribution of keyword level 1 levels to the various sections of the website through the keyword library and positioning, for the purpose of building the inner chain of the site。
(keyword library: summary list of all keywords on the website, page corresponding to the keyword。
The keyword library should conform to the principle of one-on-one, one-on-one, i. E. One page for one keyword, one page or more keywords. Keywords are easy to build within the web site and are a long-term exercise
Outside
I. Exchange
1. Extra-link approaches, including: blogs, forums, questions and answers, libraries, 100 degrees of experience or similar platforms, microblogging, twitter, qq-space, qq-groups, soft text contributions, catalogue submissions, etc。
Extra-chain collection, analysis of the distribution of competitors' extra-chain distribution, and collection of platforms they have not done。
3. Once published, check the entries, rankings and browsing of the published external chain. Screening of off-link platforms that are poorly captured and under-visited, and analysis of the reasons for the removal of the off-links find a solution。
4. Software editor, from a user's point of view, or the phrase, which is driven by user needs, edits what the user needs and wants。
(sifter the platform through 1, 2 and 3 points, understand the platform's rules and direct valuable elements in relation to point 4)
2. Excavation and creation of an excavator。
1. Excavations, whichever is more, are done whenever the user may search for the word。
2. The establishment of an extrapolation vocabulary is a "key word-link" model, as is the "key word-link" model for the in-station keyword library, which is to be matched to the in-post keyword to optimize the ranking。
Iii. Friend link exchange and check
The criteria for the exchange of friendship links, which i will not dwell on here, are a lot of information on the internet。
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