According to the beijing business journal, recently, ali auctioned an official twitter public number, indicating that on 4 august, 24 of the labels associated with the lotus sphinx group ltd. (hereinafter referred to as “the lotus sphinx”) were about to be auctioned for a total price of $757,034 million. It is worth mentioning that the lotus sphinx, which participated in the trademark auction, was not the lotus health industries group inc. (hereinafter referred to as “the lotus health”) of the a listed company. Although lotus health and lotus tastes are not directly related to business information and the whole structure, they are in a very difficult stage of survival, with the sale of trademarks to pay off their arrears and the healthy sale of their land “shells”。
Twenty-four lotus will be auctioned
In recent days, ali has auctioned the official twitter public number, indicating that on 4 august, 24 of the labels "lianflowers" held by the lotus spectrum will be auctioned publicly for a total bid of $757. 034 million。
Five of the most expensive individual auctions were held, with a unit price of $6,5829,000, in the range of “food preservative salt, salt, celery salt, vinegar, soy sauce, vinegar, spices, cereal-based snacks, soybean powder, edible ice” and the brand of “tea, tea beverages, fan-friendly flour, solitaires” and in the range of “tea, tea beverages, powder-friendly powder” and two labels of “favorite”。
As indicated by the skywatch app, in september 1997, henan province lotus queer group ltd. Was established with legal representation of kwok kwok, with a registered capital of rmb 550 million, covering the sale of spices, health supplies, leather and products, fodder, mechanical equipment, instrument meters and spare parts。
How can the lotus of 20 years of history end up here? According to the skywatch data, the amount of execution to date in henan province of lotus flour group ltd. Exceeds $210 million. The largest of these was executed by the municipal intermediate people's court of zhoukou on 11 march 2021, and it was this huge arrears that led to this 24 trademarks being disposed of by the municipal intermediate people's court of zhoukou, henan province, for a public judicial auction。
In the view of industry, trademarks, as intangible assets of enterprises, go from beginning to developing to falling. It may appear to be just a graphic, a few words, but it has some value. Especially in critical times, through trademark authorizations, pledges, auctions, etc., its value is immediately highlighted, and may even relieve the business of immediate urgency。
The lotus is not the lotus
It is worth mentioning that the lotus spectrum, which participated in the trademark auction, was not healthy for the a stock listed company。
With regard to the above-mentioned trademark auction, the secretary for lotus health stated in an interview with the beijing journal of commerce and industry that “the trademarks related to lotus flower auctions are not related to his company, and lotus and lotus health are two completely independent companies”
According to the beijing business journal's audience inquiry app, the legal representatives of the lotus health and lotus spectrum are wang weifa and kwok kwok, respectively, according to business information, with other companies (listed) and limited liability (owned exclusively by the state)。
In terms of the equity structure, the lotus taste is controlled by 100 per cent of the city people's government, while the health of the lotus is held by companies such as the lian tai investment management centre of the city of shuang-yang, and the lian-heng enterprise management centre (lieng partnership) in the city of yanyang. In addition, there is no mention of lota-smelling in terms of the healthy branches of the lotus and the outward investment companies。
According to the data, lotus health was created in 1983 as a listed enterprise that focuses on the health needs of humans, focusing on the development, production and sale of traditional foods to new healthy foods. The company was listed on the shanghai stock exchange in 1998 as one of the 520 enterprises that the state council has focused on supporting development. Eight ministries, including the ministry of agriculture, identified as the country's first 151 priority national enterprises for agricultural industrialization, and the national directorate of business administration identified as the country's first 41 national trademarks strategy。
"and lost in the world."
Although lotus health and lotus tastes are not directly related to business information and the whole structure, they are in a very difficult stage of survival, with the sale of trademarks to pay off their arrears and the healthy sale of their land “shells”。
Indeed, starting in 2013, the oscillating industry has entered a turning point in the integration of card shuffles, with large-scale production of small and medium-sized enterprises such as red plume. The data show that in june 2013, the scavenging enterprise south of the yangtze river was almost completely out of production. In 2013-2018, the consumption of odor in our market has fallen from 1146,000 tons to 890,000 tons, and it is expected that china's consumption of odor will decline to 770,000 tons by 2023. At the same time, several consumers have indicated to beijing business journalists that cooking at home is rarely used for taste. However, in beijing, many supermarkets have far less odour than chickens and other spices。
As a result of the above, apart from the above-mentioned reference to the sale of a trademark by the lotus spectrum, the life of the lotus is difficult. Data show that the health of the lotus has shown a downward trend since 2010, with losses for many years. From 2010 to 2019, the healthy withdrawal of non-net profits from the lotus flower was a deficit of $238 million, $5. 07 billion, $263 million, $332 million, $266 million, $5. 02 billion, $155 billion, $175 billion, $320 billion and $262 billion, respectively。
In 2016, the health of the lotus was changed to "st", and the name of the stock was changed to "*st lotus." with the proceeds of the disposal of assets of $217 million from the sale of land, the lotus was healthy and lost in 2019 and its shell was successfully protected。
According to the latest financial reports, lotus performance in health is not very good either. According to the data, in the first quarter of 2021, the lotus rose by 40. 19 per cent, or 414 million yuan, in healthy business income; the net profit of 11,038,000 yuan, or 11. 25 per cent, attributable to shareholders in listed companies
In industry's view, the market for odour products has been shrinking as a result of the iterative upgrading of chickens, sauce and beryllium, which has constantly produced new taste experiences for consumers and healthier consumer services. In this context, the ability of fermented firms to exploit new profits will be key to future survival。
