The fuel truck won't hold up until the v1 arrives. It's like the big brands have been negotiated, and they're going to cut prices. This wave is not a small beating, it is a bloodbath. Luxury suvs are at the front and domestic and joint ventures are in the back。
The new energy offensive was too aggressive, with the domestic retail penetration rate of new energy vehicles breaking 52. 9 per cent for the first time in march. I can't imagine how sad the day of the fuel truck. The dealer's warehouse is full of cars and it's not an option, it's a survival issue。
In fact, it is clear from the beginning of the year. On new year's day 2026, the bmw was first. The bmw official announced the adjustment of the instruction price to 31 main vehicles under the flag, of which 24 fell by more than 10 per cent, 5 by more than 20 per cent and some by more than 300,000。
It's been a long time since weibo's bmw announced a drop in price, and the comment area is all over the place. One lamented having finally been able to afford it, and the old car owner who had just mentioned it was scolding the streets. The bmw cut down, it's like setting the tone for the whole industry-- in 2026, nobody pretended to be quiet。
Why did the bba panic? The data is there. In the first quarter of 2026, mercedes sales declined by 27 per cent over the same period, bmw by 10 per cent and odie by 12 per cent. The three families have fallen so hard. Think of the way the car went to bba's 4s store in previous years, and the way it was sold, it's the opposite. That's the reality of the market, where everyone has to bow。
It's worse for the dealers. The data from the march survey of the chinese automobile circulation association were very solid - 35. 7 per cent of the stores had moderate pressure on stocks, 23. 6 per cent had a high pressure, 14. 3 per cent faced a serious backlog and only 12. 1 per cent of the stores had a reasonably manageable stock。
In other words, almost three quarters of 4s stores are carrying stocks. The factory's target was high, the number of visitors to the shop was low, the number of vehicles lying in the warehouse was increasing, and the funds were stuck inside. I can't afford it。
Look at the specific model. The price reduction for the luxury suv in this round is not exaggerated by the word "gruesome". The maximum reduction in the success of aurora has been directly reduced to 50 per cent, with more than 210,000 concessions and a price of 200,000 at the beginning. That price was set three years ago, and you told people that rover could buy 200,000, and people would think you were joking. It's a brand premium, and it's not worth it。
Volvo xc60 also goes down. The introductory section of 2026, the " 4x4 " version, received a discount of 149. 9 million, the high-quality, luxurious version dropped by 154,000 and the medium-sized, far-flung series fell by 159. 9 million. Nearly 400,000 cars were directed, and 2. 23 million could land, a reduction of nearly 40 per cent。
A lot of old car owners went straight to the volvo app, and people got mad at the car they bought last year, and lost hundreds of thousands overnight. The official response is the "discretionary policy" word
The round of audi q3 was also awarded 40 per cent of the value of jean, with a discount of over 100,000. The new xt5 in cadillac is much stronger, with a time-limited price of 229. 9 million, which is 150,000 directly less than the price of $379. 9 million, or nearly 40 per cent lower。
The mercedes glb and bmx x1 models also generally show a 35 to 40 per cent decline. The traditional luxurious brands worked hard to buy and sell before the first half of the year. People on the internet are flirting, moving on this trend, and then people who don't have the money to drive bba — a joke, but a good taste。
At the national suv, the absolute value of the decline is not as exaggerated as a luxury brand, but remember that it's cheap. The maximum drop was 36 per cent, the discount was 30,000 and the entry price fell into 50,000 zones. We lost 35 per cent, the discount was $24,000 and the starting price was less than $50,000。
More than 30 per cent of the old faces of the haft h6 and red flag hs3 household markets are also jean. These cars are already the main vehicles, and the price is going down again, and friends with limited budgets and large space can focus their attention. We can probably talk more about gifts。
The joint venture suv was no small action. The largest drop was of 37 per cent, the discount was 46,000, and the starting price was 80,000 districts. The price is very high, with a drop of 37 per cent and a discount of 70,000, as an old class b car. There are also incidents in toyota, with rav4 receiving a minimum of 12. 13 million cases and the highest discount of 42,000 cases in carolina. Shadows, scouts, vagabonds, these popular cars, are also reduced by 30 per cent or less. From the solar system to the german system, from compact to the medium and large, almost the whole line fell。
The root problem is that the impact of new energy is too severe. In 2025, china's new energy vehicle penetration rate reached 47. 9 per cent throughout the year, and the chinese automotive industry association forecast that domestic new energy sales will reach 19 million in 2026, exceeding 54. 7 per cent。
Biadi pushed the price of the new qinl in 80,000 blocks early in the year, and the voyage continued to 210 kilometres. Optimal cars remain profitable for three years in a row, for the first time throughout the year, and both uri and peng are out of quarterly profits – the new power to build cars is starting to make money, while the fuel truck is struggling to survive。
From 2400 hours on 21 april, the retail price of domestic diesel fuel was reduced by $555 and $530 per ton, respectively, which was the first reduction in oil prices this year. Oil prices have fallen, and those who buy fuel trucks should have been happy, but not too soon. The situation in the united states and the united states of america has recently fluctuated, and no one knows how oil prices go. This uncertainty is also an important reason why many people have chosen to switch to new energy sources. A few cents to charge a kilometre and a few cents to refuel a kilometre is easy to calculate。
But is the price down really selling? Ifac data show that the price of new energy vehicles fell by 13. 7 per cent in the first quarter, and fuel trucks hit 14. 3 per cent more sharply. In february, however, revenue from the automobile industry fell by 0. 9 per cent in comparison to 30 per cent in direct profits, leaving only 2. 9 per cent in industry。
And when the price is cut down again and again, the consumer is less anxious -- "wait, wait, it'll be cheaper," and the mindset has developed. The distributors have tied the profits in, the sales may not have come back, and the two sides are inconvenient。
On the big side, this fuel truck jumps collectively, but it is an era of accelerated switching. According to data from the union, the average cost of luxury cars was 358,000 in 2025, which was 18,000 less than in 2024. By february 2026, it had fallen further to 344,000。
Price anchors for luxury brands move downwards, with market shares shrinking behind them. Let's look back at the fact that 10 years ago, a 400,000-strong luxury suv could have been a 70-percent discount, even if it had been cheap. It's a little scary, actually。
It's a good window for friends who want to buy cars around the corner. A few more 4s stores are competitive, and the price space is often larger than you think. However, it is also important to recall that some of the lower price model is the 2025 garage, which must have a clear view of the date of production and the state of storage before the next order, and not be impulsive to attempt cheapness. The conditions attached to replacement subsidies and financial discounts are also to be read carefully, and the purchase of cars is as good as the purchase of vegetables, and the purchase of goods is less costly than the three。
Did the price drop bottom or half the hill? No one can give an accurate judgment. But one thing is clear: fuel trucks can't last long just by lowering prices. The 2026 report on the work of the government had clearly stated that "deeply managed inner-roll competition" would sooner or later shift the focus of competition from pricing to technology, intelligence and ecology. The window left for the fuel truck to turn around is really narrow。
